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Certina C013.417.17.057.00
TOP
Certina C013.417.17.057.00
AU$ 527
Free shipping
Seller
Deluxe ( Asia ) Ltd
8
HK
Audemars Piguet Offshore Limited  Tantale  Asia  "Orchard...
TOP
Audemars Piguet Offshore Limited Tantale Asia "Orchard...
AU$ 50,221
Seller
10PAST10.COM
85
NL
Patek Philippe vintage 1950s Tear Drop 1509  Calatrava &...
TOP
Patek Philippe vintage 1950s Tear Drop 1509 Calatrava &...
AU$ 12,638
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Seller
Watch Hunter
 
US
Hublot Big Bang King  Min Repeater NEW 65% off
TOP
Hublot Big Bang King Min Repeater NEW 65% off
AU$ 192,728
Seller
Raffi Boyadjian Watches Inc.
7
US
Vacheron Constantin Traditionnelle World Time - Limited Edition
TOP
Vacheron Constantin Traditionnelle World Time - Limited Edition
AU$ 60,336
Seller
WatchesofMayfair.com
193
UK
Vacheron Constantin Calatrava/ Dress watch, seconds 6456 -Gold...
TOP
Vacheron Constantin Calatrava/ Dress watch, seconds 6456 -Gold...
AU$ 5,289
Seller
Dreamwatch - fine used watches
115
DE
Rolex Sea-Dweller 126600 Unworn 50 Ann.
TOP
Rolex Sea-Dweller 126600 Unworn 50 Ann.
AU$ 19,635
Free shipping
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
46
IT
Audemars Piguet Edward Piguet Tradition D'excellence...
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Audemars Piguet Edward Piguet Tradition D'excellence...
AU$ 211,512
Seller
Taleda
237
CH
Zenith Academy Force Constante 18.2210.4810-01.C713 limited 150
TOP
Zenith Academy Force Constante 18.2210.4810-01.C713 limited 150
AU$ 43,624
Seller
TimeWorld
19
CH
Rolex Datocompax
TOP
Rolex Datocompax
AU$ 80,671
Seller
Spritz srl
10
IT
IWC Portugieser Automatic
TOP
IWC Portugieser Automatic
AU$ 13,484
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Rent a Box Schmuck und Uhren AG
 
CH
IWC VINTAGE  1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
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IWC VINTAGE 1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
AU$ 51,583
Free shipping
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Watch Hunter
 
US
Audemars Piguet Concept CW1
TOP
Audemars Piguet Concept CW1
AU$ 238,573
Seller
Raffi Boyadjian Watches Inc.
7
US
Patek Philippe Twenty 4,24,Rose Gold,Oro Rosa
TOP
Patek Philippe Twenty 4,24,Rose Gold,Oro Rosa
AU$ 16,743
Seller
ROSSI OROLOGI s.r.l
22
IT
Jaeger-LeCoultre Master Ultra Thin Moon White Gold
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Jaeger-LeCoultre Master Ultra Thin Moon White Gold
AU$ 22,634
Free shipping
Seller
WatchesofMayfair.com
193
UK
Zenith Chronomaster Vollkalender Mondphase 18k/750 Gold
TOP
Zenith Chronomaster Vollkalender Mondphase 18k/750 Gold
AU$ 10,426
Seller
Dreamwatch - fine used watches
115
DE
Omega TRIPLE CALENDAR VINTAGE
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Omega TRIPLE CALENDAR VINTAGE
AU$ 2,648
Seller
ANNIBALI&CO
55
IT
Hublot AEROFUSION BLACK MAGIC
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Hublot AEROFUSION BLACK MAGIC
AU$ 13,021
Seller
Artex AG
 
CH
Omega 18k W/Gold Lapis Lazuli Dial DeVille Gents Watch &...
TOP
Omega 18k W/Gold Lapis Lazuli Dial DeVille Gents Watch &...
AU$ 11,919
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
65
UK
IWC Fliegeruhr Mark XVIII Top Gun Miramar
TOP
IWC Fliegeruhr Mark XVIII Top Gun Miramar
AU$ 6,676
Free shipping
Seller
Rent a Box Schmuck und Uhren AG
 
CH
Vacheron Constantin VINTAGE  18k WG Diamond Onyx Tuxedo Dial
TOP
Vacheron Constantin VINTAGE 18k WG Diamond Onyx Tuxedo Dial
AU$ 29,016
Free shipping
Seller
Watch Hunter
 
US
Rolex Ladies 169622 Yachtmaster - Platinum Dial / Platinum Bezel
TOP
Rolex Ladies 169622 Yachtmaster - Platinum Dial / Platinum Bezel
AU$ 5,152
Free shipping
Seller
SD & CO LLC
18
US
Rolex Cellini 5240/6 Mother of Pearl dial Platinum Like NEW 2007
TOP
Rolex Cellini 5240/6 Mother of Pearl dial Platinum Like NEW 2007
AU$ 14,003
Seller
Watches Management
7
IT
Jaeger-LeCoultre Master Compressor Chronograph - Stainless Steel
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Jaeger-LeCoultre Master Compressor Chronograph - Stainless Steel
AU$ 11,096
Free shipping
Seller
WatchesofMayfair.com
193
UK
Girard Perregaux Rattrapante Chronograph 9010
TOP
Girard Perregaux Rattrapante Chronograph 9010
AU$ 6,073
Seller
Dreamwatch - fine used watches
115
DE
Rolex 18K yellow Gold Lady Datejust 26mm 179158 with Diamond...
TOP
Rolex 18K yellow Gold Lady Datejust 26mm 179158 with Diamond...
AU$ 24,438
Seller
Watches Of Westminster
23
UK
Zenith EL PRIMERO TOURBILLON
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Zenith EL PRIMERO TOURBILLON
AU$ 56,698
Seller
ZEGG & CERLATI
14
MC
Omega Speedmaster Ed White 1 owner from new exceptional example
TOP
Omega Speedmaster Ed White 1 owner from new exceptional example
Price on request
Seller
The Watch Collector Ltd.
18
UK
IWC Portugieser Yacht Club Chronograph
TOP
IWC Portugieser Yacht Club Chronograph
AU$ 12,162
Free shipping
Seller
Rent a Box Schmuck und Uhren AG
 
CH
Breitling 1970S EMERALD DIAMOND SET CONCEALED DIAL 18KT YG
TOP
Breitling 1970S EMERALD DIAMOND SET CONCEALED DIAL 18KT YG
AU$ 19,344
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Seller
Watch Hunter
 
US
Rolex Mens 116400 Milgauss - White Dial - Oyster Band - Mint...
TOP
Rolex Mens 116400 Milgauss - White Dial - Oyster Band - Mint...
AU$ 7,349
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Seller
SD & CO LLC
18
US
Rolex Cellini Danaos 6229 Ladies rose gold 18Kt Full Set 2000
TOP
Rolex Cellini Danaos 6229 Ladies rose gold 18Kt Full Set 2000
AU$ 3,577
Seller
Watches Management
7
IT
Vacheron Constantin Patrimony Traditionnelle date
TOP
Vacheron Constantin Patrimony Traditionnelle date
AU$ 30,990
Free shipping
Seller
WatchesofMayfair.com
193
UK
Rolex Day-Date
TOP
Rolex Day-Date
AU$ 24,354
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Seller
IL CORDUSIO SAS
 
IT
Jaeger-LeCoultre Memovox Polaris II - NOS
TOP
Jaeger-LeCoultre Memovox Polaris II - NOS
AU$ 12,938
Seller
Paradiso Luxury Srl
8
IT
Girard Perregaux WW.TC ZEGG & CERLATI - LIMITED EDITION
TOP
Girard Perregaux WW.TC ZEGG & CERLATI - LIMITED EDITION
AU$ 17,200
Seller
ZEGG & CERLATI
14
MC
Jaeger-LeCoultre Jaeger – Master Calendar 18kt Rose Gold...
TOP
Jaeger-LeCoultre Jaeger – Master Calendar 18kt Rose Gold...
AU$ 19,344
Seller
Feldmar Watch Company, Inc.
7
US
Piaget Rare Massive Mens 1970 Piaget Polo Diamond Dial 100%...
TOP
Piaget Rare Massive Mens 1970 Piaget Polo Diamond Dial 100%...
AU$ 21,278
Free shipping
Seller
Watch Hunter
 
US
Rolex Mens 18K White Gold OysterQuartz President - Silver Dial...
TOP
Rolex Mens 18K White Gold OysterQuartz President - Silver Dial...
AU$ 16,120
Free shipping
Seller
SD & CO LLC
18
US
Rolex SeaDweller 1665 by Sultanate of Oman very rare Full Set...
TOP
Rolex SeaDweller 1665 by Sultanate of Oman very rare Full Set...
Price on request
Seller
Watches Management
7
IT
Zenith El Primero Range Rover
TOP
Zenith El Primero Range Rover
AU$ 10,061
Free shipping
Seller
WatchesofMayfair.com
193
UK
Audemars Piguet Alinghi Royal Oak
TOP
Audemars Piguet Alinghi Royal Oak
AU$ 11,416
Free shipping
Seller
IL CORDUSIO SAS
 
IT
Girard Perregaux Laureato 42mm automatico
TOP
Girard Perregaux Laureato 42mm automatico
Price on request
Seller
Zironi Oscar Srl
30
IT
Patek Philippe Pocket-Watch NEW
TOP
Patek Philippe Pocket-Watch NEW
AU$ 10,502
Seller
Paradiso Luxury Srl
8
IT
Omega Seamaster Winding Gold Cap Steel Mens Watch
TOP
Omega Seamaster Winding Gold Cap Steel Mens Watch
AU$ 1,286
Seller
Watch World Star
123
UK
Breguet Classique Power Reserve Moonphase Rose Gold 7787br
TOP
Breguet Classique Power Reserve Moonphase Rose Gold 7787br
AU$ 25,147
Seller
Feldmar Watch Company, Inc.
7
US
Piaget boule d'or 18 Kt YG 1970s motif wristwatch
TOP
Piaget boule d'or 18 Kt YG 1970s motif wristwatch
AU$ 7,737
Free shipping
Seller
Watch Hunter
 
US
Rolex Ladies SS Datejust - Mother Of Pearl Diamond Dial -...
TOP
Rolex Ladies SS Datejust - Mother Of Pearl Diamond Dial -...
AU$ 3,346
Free shipping
Seller
SD & CO LLC
18
US
Jaeger-LeCoultre Memovox jumbo silver bicolor dial rose gold 1960
TOP
Jaeger-LeCoultre Memovox jumbo silver bicolor dial rose gold 1960
AU$ 5,403
Seller
Watches Management
7
IT
Jaeger-LeCoultre Master Ultra Thin 41 - Pink Gold 41mm
TOP
Jaeger-LeCoultre Master Ultra Thin 41 - Pink Gold 41mm
AU$ 16,804
Free shipping
Seller
WatchesofMayfair.com
193
UK
Blancpain Léman Aqualung Big date Limited edition
TOP
Blancpain Léman Aqualung Big date Limited edition
AU$ 14,830
Seller
Private seller
AU
Girard Perregaux Laureato 34 mm
TOP
Girard Perregaux Laureato 34 mm
Price on request
Seller
Zironi Oscar Srl
30
IT
Rolex 18K/SS Datejust Champagne Diamond Dial & Bezel...
TOP
Rolex 18K/SS Datejust Champagne Diamond Dial & Bezel...
AU$ 6,699
Seller
Austins Watches Inc.
88
US
Tudor Heritage Black Bay Chrono
TOP
Tudor Heritage Black Bay Chrono
AU$ 6,012
Seller
LWC - Luxury Watch Collection
33
FR
Breguet Marine Gmt Stainless Steel Silver Dial On Rubber Strap...
TOP
Breguet Marine Gmt Stainless Steel Silver Dial On Rubber Strap...
AU$ 19,344
Seller
Feldmar Watch Company, Inc.
7
US
Rolex Daytona  rose gold chocolate dial full set 2017  116505
TOP
Rolex Daytona rose gold chocolate dial full set 2017 116505
AU$ 39,422
Seller
TempoInverso.com / Gift and Communication LTD
UK
Audemars Piguet Royal Oak Selfwinding
Audemars Piguet Royal Oak Selfwinding
AU$ 22,000
Seller
Private seller
AU
Rolex Datejust
Rolex Datejust
AU$ 4,630
Seller
Private seller
 
UK
Longines Master Collection Chronograph Moonphase Calendar
Longines Master Collection Chronograph Moonphase Calendar
AU$ 2,499
Seller
Private seller
AU
Rolex YACHT-MASTER II
Rolex YACHT-MASTER II
AU$ 27,800
Seller
Private seller
AU
Tudor Heritage Black Bay
TOP
Tudor Heritage Black Bay
AU$ 4,950
Seller
Private seller
AU

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.

Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?
A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.
Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.
An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.
Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.
If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.

Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.
About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:
  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph
to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.
There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.
However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.
Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.

Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.
The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.

Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.

International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.

Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.

Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.

Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.

Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.

Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.

TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.

Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.
Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.

Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.
After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.
Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.