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Bulgari Steel 33mm Quartz BVLGARI SP35S new
TOP
Bulgari BVLGARI SP35S Serpenti
AU$ 8,502
Verified Dealer
19
HK
Bulgari Rose gold 36mm Automatic BVLGARI 102384 new
TOP
Bulgari BVLGARI 102384 Lucea
AU$ 9,802
Verified Dealer
19
HK
Bulgari Steel 41mm Automatic BVLGARI 102504 new
TOP
Bulgari BVLGARI 102504 Diagono
AU$ 4,849
Verified Dealer
19
HK
Bulgari Steel 41mm Automatic BVLGARI BB41S 101867 new
TOP
Bulgari BB41S 101867
AU$ 6,521
Verified Dealer
19
HK
Bulgari Steel 33mm Automatic 102607 BBL33C7SS/12 new
TOP
Bulgari Bvlgari
AU$ 8,996
Verified Dealer
812
UK
Bulgari Aluminum 38mm Automatic AL38A pre-owned
Bulgari Diagono AL38A Watch with Rubber Bracelet and Rubber Bezel
AU$ 2,163
Free shipping
Verified Dealer
558
US
Bulgari Steel 41mm Automatic 102738 new
Bulgari Octo Automatic Black Dial Men's Watch - 102738
AU$ 7,122
Free shipping
Verified Dealer
1859
US
Bulgari Steel 33mm Quartz 102951  LU28BSS/12.T new
Bulgari Lucea Quartz Diamonds 33mm 102951 CA
AU$ 6,341
Free shipping
Verified Dealer
4212
IT
Bulgari Steel 41mm Automatic 103132 BB41C3BSD/MB new Australia, Melbourne
Bulgari Bvlgari 41 mm
AU$ 7,327
Free shipping
Verified Dealer
32
AU
Bulgari 38mmmm Automatic AC38TA pre-owned Australia, Melbourne Victoria
Bulgari Bvlgari Aluminium Silver Dial Diagono Chronograph...
AU$ 2,200
Private Seller
 
AU
Bulgari Titanium 42mm Automatic 103068 new
TOP
Bulgari Octo Finissimo 103068
AU$ 21,347
Verified Dealer
1716
DE
Bulgari Steel 23mm Quartz BB 23 SSD pre-owned
Bulgari Montre acier Ref : BB 23 SSD Vers 2000
AU$ 1,752
Verified Dealer
58
FR
Bulgari Titanium 40mm Automatic 102713 BGO40C14TTXTAUTO new
Bulgari Octo Finissimo Titanium Limited 200 pieces full set
AU$ 20,863
Verified Dealer
35
UK
Bulgari Steel 29mm Quartz LCV 29 S pre-owned
Bulgari Diagono
AU$ 1,586
Verified Dealer
83
IT
Bulgari Yellow gold 19mm Quartz BB 19 2T pre-owned
Bulgari
AU$ 3,672
Verified Dealer
32
BE
Bulgari Steel 36mm Quartz CH 35S pre-owned
Bulgari Diagono Chronograph
AU$ 2,627
Verified Dealer
373
US
Bulgari Steel 33mm Quartz 103144 new
Bulgari Serpenti Seduttori Rose Gold 33mm Quartz 103144 T
AU$ 9,395
Free shipping
Verified Dealer
4212
IT
Bulgari Steel 42mm Automatic 102029 DG42BSCVD new Australia, Melbourne
Bulgari Diagono Steel & Ceramic 42mm Automatic
AU$ 7,778
Free shipping
Verified Dealer
32
AU
Bulgari Steel 22mm Quartz BZ 22 S pre-owned
Bulgari B.Zero1
AU$ 1,652
Verified Dealer
8
AT
Bulgari Titanium 40mm Manual winding 102714 new
Bulgari Octo Finissimo Ultra-thin Skeleton Titanium 40mm ref...
AU$ 25,497
Verified Dealer
14
US
Bulgari Steel 42mm Automatic DP42SCH pre-owned
Bulgari Diagono
AU$ 5,496
Verified Dealer
16
UK
Bulgari Steel 40mm Automatic 103035 BGO40C14SLXTAUTO pre-owned
Bulgari Octo finissimo steel alligator full set
AU$ 13,269
Verified Dealer
35
UK
Bulgari Carbon 33mm Automatic Bulgari International Edition 0812/3300 pre-owned
Bulgari Carbon Gold
AU$ 2,253
Verified Dealer
83
IT
Bulgari Steel Automatic 102814 pre-owned
Bulgari 102814 BGO41C3BSVD Octo Americas DLC Stainless Steel /...
AU$ 8,499
Verified Dealer
454
US
Bulgari Yellow gold 35mm Quartz CH35G pre-owned
Bulgari Diagono Chrono
AU$ 6,567
Verified Dealer
373
US
Bulgari Yellow gold 35mm Quartz CH 35 G pre-owned
Bulgari Diagono Chrono Ref. CH 35 G 18K Yellow Gold
AU$ 6,643
Free shipping
Verified Dealer
105
IT
Bulgari Steel 41mm Automatic 102738 BGO41C9BSVD new Australia, Melbourne
Bulgari Octo
AU$ 9,597
Free shipping
Verified Dealer
32
AU
Bulgari White gold 35mm Quartz CHW35G pre-owned
Bulgari Diagono Chronograph CHW35G
AU$ 6,495
Free shipping
Verified Dealer
487
UK
Bulgari Ceramic 42mm Automatic DG 42 SMC CH pre-owned
Bulgari Diagono 42mm - Chronograph - With Box And Papers
AU$ 4,506
Verified Dealer
750
MC
Bulgari Steel 38mm Automatic BGO38C3SLD pre-owned
Bulgari Octo Blue Dial
AU$ 7,302
Free shipping
Verified Dealer
559
ES
Bulgari Titanium 40mm Automatic 102713 BGO40C14TTXTAUTO new
Bulgari Octo Finissimo Titanium auto full set Unused Unworn
AU$ 17,842
Verified Dealer
35
UK
Bulgari Steel 35mm Quartz SP35S pre-owned
Bulgari Serpente
AU$ 8,846
Verified Dealer
83
IT
Bulgari Rose gold 40mm Manual winding AT40GLTB pre-owned
Bulgari AT40GLTB Anfiteatro Tourbillon 18k Rose Gold (33569)
AU$ 30,750
Verified Dealer
454
US
Bulgari Steel 42mm Automatic BB 42 SL new
Bulgari Bulgari
AU$ 5,022
Verified Dealer
373
US
Bulgari Steel 40mm Automatic L0716 GMT 40 S FB new
Bulgari - Diagono Scuba GMT Chronograph NEW
AU$ 8,328
Verified Dealer
1350
NL
Bulgari Gold/Steel 33mm Automatic 103029 LU33C6SPGDSPGD/11 new Australia, Melbourne
Bulgari Lvcea
AU$ 22,215
Free shipping
Verified Dealer
32
AU
Bulgari 19mm Quartz BB191T pre-owned
Bulgari Tubogas BB191T
AU$ 18,987
Free shipping
Verified Dealer
487
UK
Bulgari Steel 41mm Automatic DP41BSSSD pre-owned
Bulgari - Diagono Scuba
AU$ 5,527
Verified Dealer
12
DE
Bulgari Titanium 40mm Automatic Octo new
Bulgari Octo Finissimo Extra Thin 40mm 102713 bgo40c14ttxtauto
AU$ 16,689
Free shipping
Verified Dealer
529
US
Bulgari Steel 42mm Automatic DG 42 SV CH pre-owned
Bulgari Diagono
AU$ 4,506
Verified Dealer
121
ES
Bulgari Steel 35mm Quartz ST35S pre-owned
Bulgari Solotempo
AU$ 1,085
Verified Dealer
83
IT
Bulgari Titanium Automatic 103068 pre-owned
Bulgari 103068 Octo Finissimo Chronograph GMT Titanium Grey /...
AU$ 21,556
Verified Dealer
454
US
Bulgari Yellow gold Quartz pre-owned
Bulgari BB 26 GLD
AU$ 3,863
Verified Dealer
373
US
Bulgari Steel 42.5mm Automatic 101831 pre-owned
Bulgari - Octo Retrogradi Gerald Genta
AU$ 13,235
Verified Dealer
1350
NL
Bulgari White gold 33mm Automatic 103091 LUW33SKD1GL/BLUE new Australia, Melbourne
Bulgari Lvcea
AU$ 47,400
Free shipping
Verified Dealer
32
AU
Bulgari Platinum 40mm Automatic CH40PL pre-owned
Bulgari Diagono Rattrapante Platinum CH40PL
AU$ 13,890
Free shipping
Verified Dealer
487
UK
Bulgari Steel 56mm Automatic BRE56 pre-owned
Bulgari - Daniel Roth
AU$ 9,475
Verified Dealer
12
DE
Bulgari Steel 38mm Automatic 102104 BGO38BSSD new
Bulgari Octo Solotempo, Black Dial - Steel
AU$ 8,885
Free shipping
Verified Dealer
18
US
Bulgari Gold/Steel 42mm Automatic DG42C6SPGLDCH new
Bulgari Diagono Chronograph Calibre 303 42mm
AU$ 13,396
Verified Dealer
 
AE
Bulgari Titanium 40mm Automatic 102945 pre-owned
TOP
Bulgari Octo Finissimo Automatic - Limited Edition (1/200)
AU$ 14,294
Private Seller
 
US
Bulgari Ceramic Quartz 102885 new
Bulgari Serpenti Spiga
AU$ 15,772
Free shipping
Verified Dealer
40
CH
Bulgari Steel Quartz pre-owned
Bulgari Ref#BB 33 SLD
AU$ 2,550
Verified Dealer
373
US
Bulgari Rose gold 35mm Automatic DG 35 GV L0187 new
Bulgari - Diagono Rose Gold NEW
AU$ 14,854
Verified Dealer
1350
NL
Bulgari Carbon 40mm Automatic 102633 BBP40C11CGLD new Australia, Melbourne
Bulgari Bvlgari
AU$ 4,039
Free shipping
Verified Dealer
32
AU
Bulgari Steel 19mm Quartz BB191TS pre-owned
Bulgari BB 19 1TS
AU$ 7,894
Free shipping
Verified Dealer
487
UK
Bulgari Ceramic 40mm Manual winding 103126 new
Bulgari Octo Finissimo
AU$ 29,876
Free shipping
Verified Dealer
235
CH
Bulgari Titanium 40mm Manual winding 102714 BGO40TLXTSK new
Bulgari Octo Finissimo Extra Thin 40mm, Transparent Dial -...
AU$ 26,578
Free shipping
Verified Dealer
18
US
Bulgari Rose gold Automatic BGOP41BGLDCH new
Bulgari octa rose chronograph
AU$ 26,656
Verified Dealer
 
AE
Bulgari Gold/Steel 35mm Quartz 102236 SP35C6SPG.2T pre-owned
Bulgari Serpenti
AU$ 13,830
Verified Dealer
81
US
Bulgari Steel 26mm Quartz BB26SS pre-owned
Bulgari BVLGARI BVLGARI
AU$ 1,377
Verified Dealer
8
JP
Bulgari Steel 40mm Automatic EG 40 S pre-owned
Bulgari Ergon
AU$ 2,781
Verified Dealer
373
US
Bulgari Steel 42mm Automatic BB 42 SL CH 0 1208 new
Bulgari - Velocissimo Chronograph NEW
AU$ 7,594
Verified Dealer
1350
NL
Bulgari Titanium 41mm Automatic 102858 BGO41C14TVD new Australia, Melbourne
Bulgari Octo L'Originale
AU$ 9,430
Free shipping
Verified Dealer
32
AU
Bulgari Yellow gold 21mm Quartz BJ06 pre-owned
Bulgari Parentesi BJ06
AU$ 9,993
Free shipping
Verified Dealer
487
UK
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Bvlgari: Italian Luxury Since 1884

Bvlgari watches stand out with their elegant designs and fantastic craftsmanship. While most Bvlgari in-house calibers are extremely flat, many still feature practical complications like a tourbillon, GMT function, or chronograph.


5 Reasons to Buy a Bvlgari Watch

  • Fine Italian design
  • Swiss precision and craftsmanship
  • Remarkably flat in-house calibers
  • Top models with a tourbillon, GMT function, or chronograph
  • Women's models with gemstones

Italian Style Meets Swiss Watchmaking

When Greek silversmith Sotirios Voulgaris (or "Sotirio Bulgari" in Italian) opened his jewelry and antique shop in Rome in 1881, he never could have imagined that his small business would one day become one of the world's largest luxury goods brands. However, despite their long history, the company didn't enter the watch scene until almost a century later in 1980 when they opened their production facilities in Switzerland. Since then, Bvlgari has been responsible for some spectacular models.

Bvlgari watches sit at the intersection of Italian design and Swiss precision. While the company initially relied on movements from third parties, such as the Zenith El Primero, they now produce most of their calibers in house. Bvlgari has earned a reputation for crafting extremely flat movements, as seen in the Octo Finissimo Tourbillon. At only 1.95 mm thick, it's one of the world's flattest movements with a flying tourbillon. The Octo Finissimo Minute Repeater and Octo Finissimo Chrono GMT are also among the flattest of their kind.

Despite being made in Switzerland, the look of these watches is perhaps best described as Italian chic. Many designs include concepts from famed watch designer Gérald Genta . Bvlgari has been incorporating Genta's ideas into their watches since acquiring his company in 2000. The clearest examples of this are the Octo collection and certain Bvlgari Bvlgari models.

In addition to stainless steel and gold, the manufacturer builds cases out of materials like titanium or ceramic. Bvlgari also uses state-of-the-art movement technology, such as silicon escapements.


How much do Bvlgari watches cost?

Model Price (approx.) Features
Octo Finissimo Tourbillon 179,000 USD Platinum, very flat, automatic, tourbillon
Bvlgari Bvlgari Tourbillon 83,500 USD Tourbillon, rose gold
Serpenti Tubogas 30,000 USD Diamonds, rose gold, quartz movement
Octo Finissimo Automatic 10,500 USD Very flat, small seconds
Diagono Scuba Chrono 7,100 USD Chronograph, rose gold
Diagono GMT 5,700 USD Second time zone, stainless steel
Octo Roma 4,700 USD Date, stainless steel
Bvlgari Bvlgari Solotempo 4,400 USD Date, rose gold

Octo: Extra-Flat Octagonal Watches

The Octo is Bvlgari's most expansive collection. Its name is a reference to the octagonal design of every model's dial and case. A flattened round bezel tops off each of these remarkably thin timepieces.

The Octo Roma is this collection's entry-level model. This three-hand watch measures 41 mm in diameter and is powered by the in-house caliber BVL 191 Solotempo . Like every Octo model, the dial is pared down to the essentials. Applied line indices mark every hour except for 6 and 12 o'clock, which are represented by Arabic numerals. The only other feature is a date display at 3 o'clock. You can purchase a stainless steel model on a leather strap for as little as 4,600 USD. Prices for rose gold models sit around 14,500 USD.

Flat, flatter, flattest – the Octo Finissimo takes the concept of a flat watch to the next level. For example, the Finissimo Automatic is less than 6 mm thick. This is largely thanks to the automatic caliber BVL138. This movement is only 2.23 mm thick and provides this model with a small seconds at 7 o'clock and a 60-hour power reserve. Thanks to its extra facets, the 40-mm case feels even more futuristic than that of the Roma. The Octo Finissimo Automatic is available in stainless steel, rose gold, titanium, or ceramic. Prices range from 7,800 USD for a stainless steel model to 40,500 USD for the rose gold edition.

However, the true stars of the Octo collection are its more complicated models. Examples include the Octo Finissimo Tourbillon with a flying tourbillon, the Finissimo Chrono GMT with a second time zone and chronograph, and the Finissimo Minute Repeater with a minute repeater. Despite their intricate complications, these watches are extremely flat. Even the Chrono GMT and Minute Repeater are under 7 mm thick. Of course, all this luxury has its price. Plan to spend some 14,500 USD on a titanium chronograph model. If you'd prefer a platinum watch with a tourbillon, be sure to have about 179,000 USD on hand.


The Bvlgari Bvlgari Dress Watch

The most prominent feature of each Bvlgari Bvlgari watch is a wide round bezel with the company's name written in the classical Latin alphabet. Thanks to their round cases, these watches feel more traditional than their Octo counterparts. However, both collections share Arabic numerals at 6 and 12 o'clock, as well as line indices.

Another difference between these two collections is their size. Unlike the Octo, the Bvlgari Bvlgari comes in men's and women's sizes. Most of the 23 and 33-mm Lady models contain a quartz movement. What's more, many of these timepieces feature diamonds on their dials and a cabochon-cut stone on their crowns. There are also automatic women's models, including classic three-hand editions and timepieces with a tourbillon. These watches are typically 37 mm in diameter.

Simple quartz-powered models in stainless steel sell for as little as 2,000 USD. Similar editions with diamonds cost roughly 8,400 USD. Prices for automatic women's watches begin around 3,900 USD and top off at 25,000 USD for especially intricate models.

Bvlgari Bvlgari men's watches are 41 mm in diameter. There are three-hand editions with the Solotempo caliber BVL 191, as well as tourbillon watches with the caliber BVL 263. Three-hand models are available in stainless steel, rose gold, or a two-tone combination of both metals. These timepieces demand between 4,000 and 4,400 USD. On the other hand, the tourbillon models come in rose or white gold. These watches are extremely rare and require an investment of some 83,500 USD.


Diagono: Bvlgari's Sports Watch

Bvlgari ceased production of the Diagono collection in 2017. These watches are the Bvlgari Bvlgari's sportier sister models and have the same wide bezel with a double inscription. They also share Bvlgari's typical dial design. However, lugs integrated into the case and a crown protector make the Diagono a true sports watch. Most of these timepieces are made of stainless steel, though certain editions feature a rose gold bezel. There's also the Diagono Magnesium. Its case is a combination of magnesium and temperature-resistant PEEK (polyether ether ketone). PEEK is commonly used in the aerospace and automotive industries.

The Diagono is available as a three-hand watch or chronograph. The in-house Solotempo caliber BVL 191 ticks away inside most of the three-hand editions. These timepieces range from 38 to 41 mm in diameter and cost anywhere from 1,100 to 4,000 USD depending on the material and edition.

Each of the 42-mm chronographs gets its power from either an ETA movement, such as the 2892-A2, or the Zenith El Primero – as is the case with the Diagono Velocissimo. Plan to spend anywhere from 1,400 to 4,500 USD for one of these timepieces.

The Diagono Scuba sees the addition of a diving watch to the series. This timepiece is water-resistant to 300 m (30 bar, 984 ft) and features a toothed diving bezel. There's also a screw-down crown and case back. The Scuba comes as a three-hand timepiece, chronograph, or watch with a second time zone. Each version is available in stainless steel, rose gold, or as a two-tone edition. Prices start around 1,700 USD for a simple three-hand watch and go up to 11,000 USD or more for a gold chronograph.


Serpenti: Lithe Luxury

Bvlgari blurs the line between high-end watchmaking and luxury jewelry in their Serpenti and High Jewelry collections. As its name implies, the designs of the Serpenti collection are all inspired by snakes. Each case represents the serpent's head, while the band gracefully wraps around the wearer's arm up to seven times. Most models come in white, rose, or yellow gold; however, there's also a handful of stainless steel editions. Many versions also feature diamond-studded bezels or dials. Quartz movements power these exquisite timepieces.

Depending on the material and amount of twists, Serpenti watches cost between 4,900 and 33,500 USD.

Bvlgari turns the glamour dial up another notch in the High Jewelry series. It contains the most luxurious models from other collections, including the Serpenti. These timepieces come exclusively in rose, white, or yellow gold and are encrusted in diamonds, rubies, emeralds, and other gemstones. There are even so-called Serpenti "secret watches" with the watch and its quartz movement hidden away inside the snake's hinged mouth.

The most intricate models can cost upwards of 134,000 USD. Versions with fewer jewels change hands for as little as 39,000 USD.


The History of Bvlgari

Greek silversmith Sotirios Voulgaris founded Bvlgari in Rome in 1884. He had already opened several jewelry and antique shops three years prior. He began operating under the name "Old Curiosity Shop" and mostly sold Art Deco-style jewelry up through the 1930s.

In the 1950s and 60s, Hollywood royalty like Elizabeth Taylor, Clarke Gable, Gary Cooper, Audrey Hepburn, and Sophia Loren discovered the brand, leading to Bvlgari's international breakthrough. By the mid-1970s, the company had stores in New York, Paris, and Monte Carlo.

Bvlgari established itself as a serious producer of luxury watches in 1980 with the foundation of the Bulgari Haute Horlogerie SA in Neuchâtel, Switzerland. They further cemented this status by acquiring Gérald Genta's brand in 2000. Bvlgari has belonged to the LVMH Moët Hennessy – Louis Vuitton SE luxury goods conglomerate since 2011.