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Patek Philippe Nautilus 5990/1A-001 Very good Steel 40.5mm Automatic
Top
Patek Philippe Nautilus Travel Time Chronograph Steel Watch
AU$400,930
Free shipping
Professional dealer
4.95 (298)
US
Patek Philippe Annual Calendar Chronograph 5960R-001 Very good Rose gold 40.5mm Automatic
Top
Patek Philippe Annual Calendar Chronograph 40.5 mm Rose Gold...
Price on request
+ AU$454 for shipping
Professional dealer
4.92 (155)
US
Rolex Day-Date 40 228239 Very good 40mm Automatic
Top
Rolex ロレックス デイデイト 228239 WG
AU$85,049
Free shipping
Professional dealer
4.93 (306)
JP
Patek Philippe Nautilus 5976/1G-001 Unworn White gold 44mm Automatic
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Patek Philippe Nautilus Double Sealed Anniversary Chronograph ...
AU$1,523,115
Free shipping
Professional dealer
4.95 (298)
US
Girard Perregaux Laureato 81010-11-431-11A Very good Steel 42mm Automatic
Top
Girard Perregaux Laureato Blue Dial 42mm MINT Box & Card
AU$22,684
+ AU$150 for shipping
Professional dealer
4.93 (173)
US
Rolex Datejust 16019 Very good White gold 36mm Automatic
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Rolex Datejust 16019 rare 18K Gold Weissgold White Herrenuhr...
AU$94,584
+ AU$473 for shipping
Professional dealer
4.90 (538)
DE
Omega Speedmaster Reduced 3510.50.00 Very good Steel 39mm Automatic
Omega Speedmaster Reduced Chronograph Automatik Herrenuhr Ref....
AU$4,493
+ AU$142 for shipping
Sold by Chrono24
DE
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic Australia, Millers Point
Rolex Submariner 116610LV Hulk 2021 B&P Some Stickers
AU$73,500
+ AU$50 for shipping
Professional dealer
4.99 (65)
AU
Rolex Sky-Dweller 326934 Unworn Steel 42mm Automatic
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Rolex Sky-Dweller Stainless Steel Jubilee Blue Dial Watch 326934
AU$52,932
Free shipping
Professional dealer
4.95 (298)
US
Rolex Daytona 116518LN New Yellow gold 40mm Automatic
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Rolex Daytona Oysterflex 116518LN Paul Newman Unworn New June...
AU$75,522
Free shipping
Professional dealer
4.92 (420)
ES
Rolex Daytona 116519 Very good White gold 40mm Automatic Australia, Sydney
Rolex Daytona White Gold 116519
AU$68,250
+ AU$49 for shipping
Professional dealer
AU
Girard Perregaux Laureato 81010-32-631-32A New Ceramic 42mm Automatic Australia, SYDNEY
Girard Perregaux Laureato black ceramic 81010-32-631-32a
AU$22,888
+ AU$29 for shipping
Professional dealer
4.93 (14)
AU
TAG Heuer Monaco Calibre 12 CAW2111.FC6183 Unworn Steel 39mm Automatic Australia, Melbourne
Top
TAG Heuer Monaco Calibre 12
AU$7,495
Excl. shipping
Private Seller
AU
Vacheron Constantin Historiques 49002 Very good Yellow gold 35mm Automatic
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Vacheron Constantin Les Historiques Chronograph 49002
AU$23,492
+ AU$125 for shipping
Professional dealer
4.78 (17)
FR
Rolex Day-Date 36 18249 Very good White gold 36mm Automatic
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Rolex Day Date 36 President 18249 rare Borke Bark Automatic...
AU$62,909
+ AU$473 for shipping
Professional dealer
4.90 (538)
DE
Rolex Submariner Date 16610 Very good Steel 40mm Automatic
Rolex Submariner Date 40 Automatik Herrenuhr Oyster Perpetual...
AU$17,737
+ AU$252 for shipping
Sold by Chrono24
DE
Rolex Daytona 16520 Very good Steel 40mm Automatic Australia, Millers Point
Rolex Daytona 16520 Zenith A Series
AU$52,500
+ AU$50 for shipping
Professional dealer
4.99 (65)
AU
Rolex Day-Date 40 228238 Unworn Yellow gold 40mm Automatic
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Rolex Day-Date 40 Yellow Gold President Black Index Dial Watch
AU$86,658
Free shipping
Professional dealer
4.95 (298)
US
Zenith Chronomaster Sport 03.3100.3600/69.M3100 New Steel 41mm Automatic
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Zenith Chronomaster Sport Unworn New April 2022 Ref. 03.3100.3...
AU$16,082
Free shipping
Professional dealer
4.92 (420)
ES
Rolex Submariner Date 126610LV Very good Steel 41mm Automatic Australia, Sydney
Rolex Submariner Date “Starbucks” 126610LV
AU$35,000
+ AU$49 for shipping
Professional dealer
AU
Rolex Submariner Date 126610LN New Steel 41mm Automatic Australia, SYDNEY
Rolex Submariner Date 126610LN 41mm
AU$27,000
+ AU$29 for shipping
Professional dealer
4.93 (14)
AU
Rolex Oyster Perpetual 31 277200 Very good Steel 31mm Automatic Australia, Coorparoo
Top
Rolex “Yellow Dial” Oyster Perpetual “Pikachu” Full Set Mint
AU$13,999
Excl. shipping
Private Seller
AU
Breguet Type XX - XXI - XXII 3820 Very good Rose gold 39mm Automatic
Top
Breguet Type XX 18K Rose Gold Salmon Dial Rare Full SET
AU$39,259
+ AU$125 for shipping
Professional dealer
4.78 (17)
FR
Rolex Datejust 41 126334 New Steel 41mm Automatic Australia, Randwick
Rolex Datejust 41 Bright Black Diamond Set (2022)
AU$23,995
Free shipping
Professional dealer
4.98 (34)
AU
Omega Seamaster Diver 300 M 2531.80.00 Very good Steel 41mm Automatic
Omega Seamaster 300M Chronometer Automatik Edelstahl Herrenuhr...
AU$4,005
+ AU$142 for shipping
Sold by Chrono24
DE
Rolex Daytona 116500LN Unworn Steel 40mm Automatic Australia, Millers Point
Rolex Daytona 116500LN Black 2020 Mint Unpolished
AU$56,000
+ AU$50 for shipping
Professional dealer
4.99 (65)
AU
Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic
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Rolex GMT-Master II Jubilee Pepsi Bezel Stainless steel Black...
AU$48,243
Free shipping
Professional dealer
4.95 (298)
US
Rolex GMT-Master II 126711CHNR Very good Gold/Steel 40mm Automatic
Rolex GMT Master II "Rootbeer" Stahl /Roségold Ref. 126711CHNR...
AU$36,184
+ AU$252 for shipping
Sold by Chrono24
DE
Rolex Cellini 4112 Fair Yellow gold 32mm Manual winding Australia, Sydney
Rolex Cellini 4122 Yellow Gold
AU$6,300
+ AU$49 for shipping
Professional dealer
AU
Audemars Piguet Royal Oak Chronograph 26326ST.OO.D027CA.01 Very good Steel 41mm Automatic Australia, SYDNEY
Audemars Piguet Royal Oak Chronograph 26326ST Pride of Italy
AU$99,000
+ AU$29 for shipping
Professional dealer
4.93 (14)
AU

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Rolex Daytona 116505 Unworn Rose gold 40mm Automatic Australia, Malvern East
Top
Rolex Daytona
AU$107,000
Excl. shipping
Private Seller
AU
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Very good Steel 42mm Manual winding
Omega Speedmaster Moonwatch Professional Chronograph Ref...
AU$8,277
+ AU$252 for shipping
Sold by Chrono24
DE
Rolex Oyster Perpetual Date 1500 Very good Steel 34mm Automatic
Rolex Date 34 Automatik Edelstahl Herrenuhr Oyster Perpetual...
AU$5,912
+ AU$142 for shipping
Sold by Chrono24
DE
Rolex Day-Date 36 18238 Very good Yellow gold 36mm Automatic
Rolex Day-Date 18K (0,750) Gold Herrenuhr Oyster Perpetual...
AU$36,973
+ AU$252 for shipping
Sold by Chrono24
DE
Rolex Day-Date 40 228206 Very good Platinum 40mm Automatic Australia, Millers Point
Rolex Day-Date 40 Arabic Dial Mint Condition Original Receipt...
AU$295,000
+ AU$50 for shipping
Professional dealer
4.99 (65)
AU
Rolex Daytona 116520 Very good Steel 40mm Automatic
Top
Rolex Daytona Stainless Steel Black Dial Watch
AU$48,243
Free shipping
Professional dealer
4.95 (298)
US
Omega Seamaster Aqua Terra 2518.30.00 Very good Steel 36mm Quartz
Omega Seamaster Aqua Terra 150M Datum Edelstahl Herrenuhr Ref....
AU$2,917
+ AU$132 for shipping
Sold by Chrono24
DE
Vacheron Constantin Fiftysix 4600E/000A-B442 Very good Steel 40mm Automatic Australia, Sydney
Vacheron Constantin Fiftysix Silver Dial 40mm 4600E
AU$18,690
+ AU$49 for shipping
Professional dealer
AU
Patek Philippe Perpetual Calendar 5496R-001 Very good Rose gold 39.5mm Automatic Australia, SYDNEY
Patek Philippe Perpetual Calendar 5496R
AU$102,000
+ AU$29 for shipping
Professional dealer
4.93 (14)
AU
Rolex Daytona 116509 Good White gold 40mm Automatic Australia, Melbourne
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Rolex Daytona Oyster Perpetual White Gold
AU$73,885
Excl. shipping
Private Seller
AU
Rolex Air King 14000 Very good Steel 34mm Automatic
Rolex Air King 34 Precision Automatik Edelstahl Herrenuhr Ref....
AU$6,701
+ AU$142 for shipping
Sold by Chrono24
DE
Omega Seamaster Diver 300 M 2551.80.00 Very good Steel 36mm Automatic
Omega Seamaster Diver 300M Midsize Chronometer Automatik Stahl...
AU$4,651
+ AU$142 for shipping
Sold by Chrono24
DE
Rolex Milgauss 116400 Very good Steel 40mm Automatic
Rolex Milgauss Automatik Edelstahl Herrenuhr Oyster Perpetual...
AU$15,215
+ AU$252 for shipping
Sold by Chrono24
DE
Girard Perregaux 39800-32-001-32A New Ceramic Quartz Australia, Millers Point
Girard Perregaux Casquette 2.0 2022 New Limited Edition 820 Pcs
AU$14,000
+ AU$50 for shipping
Professional dealer
4.99 (65)
AU
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic
Top
Rolex Submariner Stainless Steel Hulk Green Dial Watch 116610LV
AU$56,259
Free shipping
Professional dealer
4.95 (298)
US
Longines Master Collection L2.673.4 Very good Steel 40mm Automatic
Longines Master Collection Chronograph Automatik Stahl Ref....
AU$3,074
+ AU$132 for shipping
Sold by Chrono24
DE
Rolex Submariner Date 126610LN Very good Steel 41mm Automatic Australia, Sydney
Rolex Submariner Date 126610LN 41MM FULL STICKERS
AU$25,725
+ AU$49 for shipping
Professional dealer
AU
Patek Philippe Aquanaut 5164R-001 Very good Rose gold 40.8mm Automatic Australia, SYDNEY
Patek Philippe Aquanaut 5164R Travel Time
AU$220,000
+ AU$29 for shipping
Professional dealer
4.93 (14)
AU
Rolex Submariner Date 126613LB Unworn Gold/Steel 41mm Automatic Australia, Paddington
Top
Rolex Submariner Date
AU$30,950
Excl. shipping
Private Seller
AU
Rolex Daytona 16518 Very good Yellow gold 40mm Automatic
Rolex Daytona 18K Gold Chronograph Diamanten Automatik...
AU$45,329
+ AU$120 for shipping
Sold by Chrono24
DE
Zenith El Primero Original 1969 03.2150.400 Very good Steel 38mm Automatic
Zenith El Primero Chronomaster Chronograph Automatik 03.2150.4...
AU$11,115
+ AU$252 for shipping
Sold by Chrono24
DE
Rolex Sea-Dweller 4000 16600 Very good Steel 40mm Automatic
Rolex Sea-Dweller Automatik Stahl Herrenuhr Oyster Perpetual...
AU$18,841
+ AU$252 for shipping
Sold by Chrono24
DE
Rolex Daytona 116518LN Unworn Yellow gold 40mm Automatic Australia, Millers Point
Rolex Daytona 116518LN 2022
AU$82,000
+ AU$50 for shipping
Professional dealer
4.99 (65)
AU
Rolex Daytona 116505 Unworn Rose gold 40mm Automatic
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Rolex Cosmograph Daytona Rose Gold Diamond Black Dial Watch
AU$128,399
Free shipping
Professional dealer
4.95 (298)
US
Omega Speedmaster Professional Moonwatch 3560.50.00 Very good Steel 42mm Manual winding
Omega Speedmaster Moonwatch Apollo 11 Limited Chronograph...
AU$7,883
+ AU$142 for shipping
Sold by Chrono24
DE
TAG Heuer Carrera Calibre 16 CV2A1R.BA0799 Good Steel 43mm Automatic Australia, Sydney
TAG Heuer Carrera Calibre 16
AU$4,500
+ AU$49 for shipping
Professional dealer
AU
Patek Philippe Complications (submodel) 7121J-001 Very good Yellow gold 33mm Manual winding Australia, SYDNEY
Patek Philippe Complications
AU$38,000
+ AU$29 for shipping
Professional dealer
4.93 (14)
AU
Rolex Sea-Dweller Deepsea 126660 Very good Steel 44mm Automatic Australia, Osborne Park
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Rolex Sea-Dweller Deepsea
AU$28,000
Excl. shipping
Private Seller
AU
Blancpain Fifty Fathoms 5015-1130-52 Very good Steel 45mm Automatic
Blancpain Fifty Fathoms Automatik Edelstahl Ref. 5015-1130-52B...
AU$15,372
+ AU$252 for shipping
Sold by Chrono24
DE
Tudor Black Bay Fifty-Eight 79030N Very good Steel 39mm Automatic
Tudor Black Bay Fifty-Eight Automatik Edelstahl Herrenuhr Ref....
AU$5,755
+ AU$142 for shipping
Sold by Chrono24
DE
Rolex GMT-Master II 16710 Very good Steel 40mm Automatic
Rolex GMT-Master II "Coke" Herrenuhr Stahl Oyster Perpetual...
AU$23,571
+ AU$252 for shipping
Sold by Chrono24
DE
Rolex GMT-Master 16700 Very good Steel 40mm Automatic Australia, Millers Point
Rolex GMT-Master 16700 B&P
AU$29,000
+ AU$50 for shipping
Professional dealer
4.99 (65)
AU
Patek Philippe Perpetual Calendar 5140P-013 Unworn Platinum 37mm Automatic
Top
Patek Philippe Grand Complications Platinum Black Factory...
AU$146,850
Free shipping
Professional dealer
4.95 (298)
US
Jaeger-LeCoultre Master Ultra Thin Perpetual Q1308470 Very good Steel 39mm Automatic
Jaeger-LeCoultre Master Ultra Thin Perpetual Calendar Ref....
AU$25,778
+ AU$252 for shipping
Sold by Chrono24
DE
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Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.