Buyer Protection Authenticity Guarantee Why Chrono24? Australia  | AUD
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Concord 0310918
TOP
Concord 0310918
AU$ 11,272
Free shipping
Seller
Deluxe ( Asia ) Ltd
8
HK
Breguet 8918bb58864d00d
TOP
Breguet 8918bb58864d00d
Price on request
Free shipping
Seller
Deluxe ( Asia ) Ltd
8
HK
Vacheron Constantin VINTAGE  18k WG Diamond Onyx Tuxedo Dial
TOP
Vacheron Constantin VINTAGE 18k WG Diamond Onyx Tuxedo Dial
AU$ 29,120
Free shipping
Seller
Watch Hunter
 
US
Hublot Big Bang King  Min Repeater NEW 65% off
TOP
Hublot Big Bang King Min Repeater NEW 65% off
AU$ 193,423
Seller
Raffi Boyadjian Watches Inc.
7
US
Vacheron Constantin Traditionnelle World Time - Limited Edition
TOP
Vacheron Constantin Traditionnelle World Time - Limited Edition
AU$ 60,328
Seller
WatchesofMayfair.com
193
UK
Rolex Sea-Dweller 126600 Unworn 50 Ann.
TOP
Rolex Sea-Dweller 126600 Unworn 50 Ann.
AU$ 19,632
Free shipping
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
47
IT
Franck Muller GIGA TOURBILLON
TOP
Franck Muller GIGA TOURBILLON
AU$ 250,351
Seller
ZEGG & CERLATI
14
MC
Ulysse Nardin Marine Chronometer Manufacture Rose Gold
TOP
Ulysse Nardin Marine Chronometer Manufacture Rose Gold
AU$ 30,438
Seller
Sense of Time
 
LV
Hublot AEROFUSION BLACK MAGIC
TOP
Hublot AEROFUSION BLACK MAGIC
AU$ 13,031
Seller
Artex AG
 
CH
Chopard Linea Dóro Auto. 161169 -Gold 18k/750 -Serviced by...
TOP
Chopard Linea Dóro Auto. 161169 -Gold 18k/750 -Serviced by...
AU$ 3,485
Seller
Dreamwatch - fine used watches
115
DE
Jaeger-LeCoultre Memovox Polaris II - NOS - New Old Stock
TOP
Jaeger-LeCoultre Memovox Polaris II - NOS - New Old Stock
AU$ 12,936
Seller
Paradiso Luxury Srl
8
IT
Chopard 18kt White Gold Internally Flawless Happy Diamond
TOP
Chopard 18kt White Gold Internally Flawless Happy Diamond
AU$ 32,356
Free shipping
Seller
Watch Hunter
 
US
Chopard Classic 18kwg Oval Diamonds NEW 60% +off
TOP
Chopard Classic 18kwg Oval Diamonds NEW 60% +off
AU$ 17,602
Seller
Raffi Boyadjian Watches Inc.
7
US
Jaeger-LeCoultre Master Compressor Chronograph - Stainless Steel
TOP
Jaeger-LeCoultre Master Compressor Chronograph - Stainless Steel
AU$ 11,095
Seller
WatchesofMayfair.com
193
UK
Girard Perregaux Laureato 42mm automatico
TOP
Girard Perregaux Laureato 42mm automatico
Price on request
Seller
Zironi Oscar Srl
30
IT
De Grisogono Instrumento Uno
TOP
De Grisogono Instrumento Uno
AU$ 151,428
Seller
ZEGG & CERLATI
14
MC
Chopard Imperiale Or rouge 18KT.
TOP
Chopard Imperiale Or rouge 18KT.
AU$ 25,003
Seller
Bijouterie-Horlogerie Langel
13
CH
Rolex Datejust Roségold Choco Diamond NOS with latest Mondani...
TOP
Rolex Datejust Roségold Choco Diamond NOS with latest Mondani...
AU$ 13,925
Seller
Dimidium BV
5
NL
Rolex YACHT-MASTER II
Rolex YACHT-MASTER II
AU$ 27,800
Seller
Private seller
AU
Patek Philippe Pocket-Watch NEW
TOP
Patek Philippe Pocket-Watch NEW
AU$ 10,501
Seller
Paradiso Luxury Srl
8
IT
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
TOP
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
Price on request
Free shipping
Seller
Watch Hunter
 
US
Tudor Heritage Black Bay Chrono
TOP
Tudor Heritage Black Bay Chrono
AU$ 6,133
Seller
LWC - Luxury Watch Collection
33
FR
Jaeger-LeCoultre Master Ultra Thin Moon White Gold
TOP
Jaeger-LeCoultre Master Ultra Thin Moon White Gold
AU$ 22,631
Free shipping
Seller
WatchesofMayfair.com
193
UK
Girard Perregaux Laureato 34 mm
TOP
Girard Perregaux Laureato 34 mm
Price on request
Seller
Zironi Oscar Srl
30
IT
Franck Muller INFINITY FULL DIAMONDS PAVE
TOP
Franck Muller INFINITY FULL DIAMONDS PAVE
AU$ 275,006
Seller
ZEGG & CERLATI
14
MC
Rolex Daytona  rose gold chocolate dial full set 2017  116505
TOP
Rolex Daytona rose gold chocolate dial full set 2017 116505
AU$ 39,417
Seller
TempoInverso.com / Gift and Communication LTD
UK
Cartier Pasha 38 mm
Cartier Pasha 38 mm
AU$ 7,609
Free shipping
Seller
Zanon S.n.c.
 
IT
Poljot Traveller Chronograph
Poljot Traveller Chronograph
AU$ 550
Seller
Private seller
AU
Christophe Claret Baccara  NEW PRICE
Christophe Claret Baccara NEW PRICE
AU$ 90,000
Seller
SWISS TIME MACHINE
AU
IWC VINTAGE  1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
TOP
IWC VINTAGE 1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
AU$ 51,769
Free shipping
Seller
Watch Hunter
 
US
Hermès Cape Cod PM
TOP
Hermès Cape Cod PM
AU$ 3,417
Seller
LWC - Luxury Watch Collection
33
FR
Jaeger-LeCoultre Master Ultra Thin 41 - Pink Gold 41mm
TOP
Jaeger-LeCoultre Master Ultra Thin 41 - Pink Gold 41mm
AU$ 16,802
Free shipping
Seller
WatchesofMayfair.com
193
UK
Girard Perregaux Neo Bridge
TOP
Girard Perregaux Neo Bridge
Price on request
Seller
Zironi Oscar Srl
30
IT
Zenith EL PRIMERO TOURBILLON
TOP
Zenith EL PRIMERO TOURBILLON
AU$ 56,690
Seller
ZEGG & CERLATI
14
MC
Junghans max bill Automatic
Junghans max bill Automatic
AU$ 1,000
Seller
Private seller
AU
Longines Twenty-Four Hours
Longines Twenty-Four Hours
AU$ 2,599
Seller
Private seller
AU
U-Boat Flightdeck
U-Boat Flightdeck
AU$ 3,750
Seller
Private seller
AU
TAG Heuer Monza
TAG Heuer Monza
AU$ 5,100
Seller
Private seller
AU
Ball Watch for BMW GMT
Ball Watch for BMW GMT
AU$ 3,500
Seller
Private seller
AU
Frederique Constant Slimline Gents
Frederique Constant Slimline Gents
AU$ 650
Seller
Private seller
AU
Raymond Weil Don Giovanni Collection
Raymond Weil Don Giovanni Collection
AU$ 1,000
Seller
Private seller
AU
Rolex Oyster Perpetual Lady
Rolex Oyster Perpetual Lady
AU$ 5,119
Seller
Private seller
AU
Omega De Ville Hour Vision (Blue - Orbis)
Omega De Ville Hour Vision (Blue - Orbis)
AU$ 7,500
Seller
Private seller
AU
Seagull 1963
Seagull 1963
AU$ 452
Seller
Private seller
AU
Oris Artelier Hand Winding, Small Second
Oris Artelier Hand Winding, Small Second
AU$ 1,100
Seller
Private seller
AU
Zenith El Primero Range Rover
TOP
Zenith El Primero Range Rover
AU$ 10,060
Seller
WatchesofMayfair.com
193
UK
Panzera B44-01DN1
Panzera B44-01DN1
AU$ 550
Seller
Private seller
AU
Rolex Oyster Perpetual 39
TOP
Rolex Oyster Perpetual 39
AU$ 6,500
Seller
Private seller
AU
Raymond Weil Don Giovanni Collection
Raymond Weil Don Giovanni Collection
AU$ 1,000
Seller
Private seller
AU
Bremont SOLO Chronometer Automatic Watch - Never Worn
Bremont SOLO Chronometer Automatic Watch - Never Worn
AU$ 3,600
Seller
Private seller
AU
Tissot T Touch II
Tissot T Touch II
AU$ 761
Seller
Private seller
AU
Girard Perregaux WW.TC ZEGG & CERLATI - LIMITED EDITION
TOP
Girard Perregaux WW.TC ZEGG & CERLATI - LIMITED EDITION
AU$ 17,197
Seller
ZEGG & CERLATI
14
MC
Bulgari Diagono 35 mm
Bulgari Diagono 35 mm
AU$ 4,079
Free shipping
Seller
Zanon S.n.c.
 
IT
Hamilton Khaki Navy Sub Auto Chronograph
TOP
Hamilton Khaki Navy Sub Auto Chronograph
AU$ 1,200
Seller
Private seller
AU
Rolex Datejust
TOP
Rolex Datejust
AU$ 12,500
Seller
Private seller
AU
Chopard Happy Sport 36 mm Automatic
TOP
Chopard Happy Sport 36 mm Automatic
AU$ 25,522
Seller
WatchesofMayfair.com
193
UK
Azimuth Mens Watch Sp 1 Spaceship Predator Skeleton Auto Eta...
Azimuth Mens Watch Sp 1 Spaceship Predator Skeleton Auto Eta...
AU$ 5,772
Free shipping
Seller
Watchpartners
AU
Rolex Daytona
Rolex Daytona
AU$ 25,000
Seller
Watch Exchange Pty Ltd, Australia
AU
Louis Moinet Jurassic Tourbillon   NEW PRICE
Louis Moinet Jurassic Tourbillon NEW PRICE
AU$ 165,000
Seller
SWISS TIME MACHINE
AU
Omega Seamaster Aqua Terra
TOP
Omega Seamaster Aqua Terra
AU$ 12,295
Seller
Private seller
AU
JeanRichard 60650 21163 HP6O
JeanRichard 60650 21163 HP6O
AU$ 2,847
Seller
Eighth Avenue Watch Co
AU
Breitling Jetstream chrono
Breitling Jetstream chrono
AU$ 2,968
Seller
Zanon S.n.c.
 
IT

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.