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Audemars Piguet Royal Oak Perpetual Calendar 26574ST.OO.1220ST.01 Unworn Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Perpetual Calendar Stainless Steel...
AU$ 136,486
Free shipping
Professional dealer
493
US
TAG Heuer Monaco Calibre 11 CAW211P.FC6356 New Steel 39mm Automatic
TOP
TAG Heuer Monaco Calibre 11 Caw211p.fc6356
AU$ 7,079
Professional dealer
675
PL
Audemars Piguet Royal Oak Offshore Chronograph 26470ST.OO.A027CA.01 Unworn Steel 42mm Automatic
TOP
Audemars Piguet Royal Oak Offshore Chronograph Navy
AU$ 38,315
Free shipping
Professional dealer
493
US
Hublot Classic Fusion 45, 42, 38, 33 mm 542.NX.1171.RX Unworn Titanium 42mm Automatic
TOP
Hublot Classic Fusion
AU$ 7,928
Professional dealer
 
US
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Classique Tourbillon, new, rose gold, 5-days power-res...
AU$ 104,726
Professional dealer
57
CH
Rolex Milgauss 116400 New Steel 40mm Automatic
TOP
Rolex Milgauss Rainbow MK2 - Limited Edition /5 Black Venom...
AU$ 24,277
Professional dealer
103
IT
New Steel 41mm Automatic Australia
Air Blue Alpha C Pvd Pilots Watch Auto Date Sapphire Crystal...
AU$ 327
Professional dealer
294
AU
Rolex Submariner Date 116613 Unworn Gold/Steel 40mm Automatic
Rolex Submariner Date Stahl / Gold Automatik Herrenuhr Ref....
AU$ 25,342

Sold by Chrono24

DE
Omega Speedmaster 310.32.42.50.02.001 New Steel 42mm Manual winding Australia
Omega Speedmaster Silver Snoopy Award 50th Anniversary...
AU$ 39,999
Professional dealer
20
AU
Tudor Royal M28600-0005 Unworn Steel 41mm Automatic Australia
Tudor Royal 41mm Blue Ref. M28600-0005 - 2020
AU$ 4,357
Free shipping
Professional dealer
71
AU
Raymond Weil Freelancer 7730-BK-05207 Unworn Steel Automatic Australia
Raymond Weil Freelancer
AU$ 1,895
Professional dealer
 
AU
Rolex Submariner Date 126610LN Unworn Steel 41mm Automatic Australia
Rolex Submariner Date 41mm
AU$ 22,000
Professional dealer
10
AU
Parmigiani Fleurier Tonda PFC274-0001401-B33002 New Steel 40mm Automatic
TOP
Parmigiani Fleurier Tonda Metrographe 40mm Auto Mens Watch...
AU$ 6,498
Professional dealer
957
US
Hublot Classic Fusion Ultra-Thin 515.NX.1270.LR New Titanium 45mm Manual winding
TOP
Hublot Classic Fusion ultra-thin, new, 45mm, titanium, manual...
AU$ 10,115
Professional dealer
57
CH
Rolex Explorer II 216570 New Steel 42mm Automatic
TOP
Rolex Explorer II Dark - Limited Edition /10 Black Venom Dlc -...
AU$ 23,625
Professional dealer
103
IT
Deep Blue New Steel 44mm Automatic Australia
Deep Blue Master 1000 Automatic Watch Black Silicon Strap...
AU$ 318
Professional dealer
294
AU
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding
Omega Speedmaster Moonwatch Chronograph Handaufzug Ref....
AU$ 9,207

Sold by Chrono24

DE
Rolex GMT-Master II 126710BLNR-0002 New Steel 40mm Automatic Australia
Rolex GMT-Master II 126710BLNR Batgirl
AU$ 24,888
Professional dealer
20
AU
New Steel 38mmmm Automatic Australia
Kurono Tokyo Chronograph 1 Black Dial -
AU$ 10,000
Free shipping
Professional dealer
71
AU
Tudor Pelagos 25610TNL New Titanium 42mm Automatic Australia
Tudor Pelagos Lhd
AU$ 5,000
Professional dealer
 
AU
Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic Australia
Rolex GMT-Master II Pepsi
AU$ 32,990
Professional dealer
10
AU
Parmigiani Fleurier Tonda PFC273-0061400-HE1421 New Steel 33mm Automatic
TOP
Parmigiani Fleurier Tonda Metropolitaine Automatic Diamond...
AU$ 4,290
Professional dealer
957
US
Breitling NB0434E5/BE94 New Carbon 45mm Automatic
TOP
Breitling Bentley GMT, new, chronograph, carbon case and dial,...
AU$ 17,729
Professional dealer
57
CH
Rolex Daytona 116523/116503 New Gold/Steel 40mm Automatic
TOP
Rolex Cosmograph Daytona Rainbow MK2 - Limited edition /10...
AU$ 50,347
Professional dealer
103
IT
New Steel 44mm Automatic Australia
Air Blue Bravo Auto Pilots Watch Date 44mm Pvd Case Sapphire...
AU$ 327
Professional dealer
294
AU
Rolex Oyster Perpetual 124300 Unworn Steel 41mm Automatic
Rolex Oyster Perpetual 41 Automatik Edelstahl Herrenuhr Ref....
AU$ 13,114

Sold by Chrono24

DE
Patek Philippe Annual Calendar 5205R-010 New Rose gold 40mm Automatic Australia
Patek Philippe Annual Calendar
AU$ 69,999
Professional dealer
20
AU
Seiko Grand Seiko SBGM239 New Steel 39.5mm Automatic Australia
Seiko Grand Seiko Automatic GMT SBGM239 Limited Edition For...
AU$ 8,900
Free shipping
Professional dealer
71
AU
Omega Speedmaster 36233300 Unworn Rose gold 39mm Automatic
TOP
Omega Speedmaster 39mm Ref#3623.33.01
AU$ 13,370
Professional dealer
839
US
Franck Muller Vanguard V45SCDT Unworn Rose gold 44mm Automatic Australia
Franck Muller Vanguard Diamond Dial
AU$ 55,000
Professional dealer
10
AU
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic Australia
Rolex Submariner Date 116610LV Green Ceramic "Hulk" 2019
AU$ 33,000
Professional dealer
94
AU
Corum 286.253.55/0001 BN68 New Rose gold 38mm Manual winding
TOP
Corum Vintage Charge d'affairs, new, alarm, manual wind...
AU$ 11,562
Professional dealer
57
CH
Rolex Daytona 116523/116503 New Gold/Steel 40mm Automatic
TOP
Rolex Cosmograph Daytona Black Diamond - Limited edition /35...
AU$ 40,571
Professional dealer
103
IT
New Steel 44mm Automatic Australia
Air Blue Alpha A Pvd Pilots Watch Auto Date Sapphire Crystal...
AU$ 327
Professional dealer
294
AU
Rolex Datejust 126334 Unworn Gold/Steel 41mm Automatic
Rolex Datejust 41 Stahl / Weissgold Automatik Herrenuhr Ref....
AU$ 17,844

Sold by Chrono24

DE
Rolex Day-Date 36 128239 Unworn White gold 36mm Automatic Australia
Rolex Day-Date 36
AU$ 47,800
Professional dealer
20
AU
New Steel 41.5mm Automatic Australia
Unimatic x Massena LAB Marine U1-MLM - BNIB
AU$ 2,200
Free shipping
Professional dealer
71
AU
Hublot Classic Fusion 45, 42, 38, 33 mm 511.CX.1270.RX.MDM40 New Ceramic 45mm Automatic
TOP
Hublot Classic Fusion No Anniversary
AU$ 12,843
Professional dealer
99
US
Rolex Datejust 126334 Unworn Steel 41mm Automatic Australia
Rolex 2020 Datejust 41mm Grey Dial
AU$ 18,995
Professional dealer
10
AU
Parmigiani Fleurier Tonda PFC267-1263300-HA2121 New White gold 39mm Automatic
TOP
Parmigiani Fleurier Tonda 1950 18k White Gold 39mm MOP Dial...
AU$ 7,798
Professional dealer
957
US
Hublot King Power 771.CI.1170.RX New Ceramic 48mm Automatic
TOP
Hublot King Power, new, black ceramic, different time zones
AU$ 21,684
Professional dealer
57
CH
Rolex GMT-Master II 116710 New Steel 40mm Automatic
TOP
Rolex GMT-Master II Limited Edition /10 Black Venom Dlc - Pvd
AU$ 25,906
Professional dealer
103
IT
New Steel 43mm Automatic Australia
Bentley 'road Captain' Automatic Date Watch 43mm Ss Case Black...
AU$ 545
Professional dealer
294
AU
Glashütte Original PanoMaticLunar 1-90-02-42-32-05 Unworn Steel 40mm Automatic
Glashütte Original PanoMaticLunar Automatik Ref. 1-90-02-42-32...
AU$ 11,975

Sold by Chrono24

DE
Rolex Oyster Perpetual 31 277200 New Steel 31mm Automatic Australia
Rolex Oyster Perpetual 31 black
AU$ 9,988
Professional dealer
20
AU
Omega Speedmaster 311.10.39.30.01.002 New Steel 38.6mm Automatic Australia
Omega Limited Edition Trilogy Set 1957
AU$ 33,000
Professional dealer
 
AU
Rolex Explorer 214270 New Steel 39mm Automatic Australia
Rolex Explorer I Unworn 2020 MK2
AU$ 19,900
Professional dealer
94
AU
Rolex Submariner (No Date) 114060 Unworn Steel 40mm Automatic Australia
Rolex 2020 Rolex Submariner Black Dial
AU$ 17,995
Professional dealer
10
AU
Parmigiani Fleurier Tonda PFC231-0060700-XA3142 New Steel 42mm Automatic
TOP
Parmigiani Fleurier Tonda Hemispheres Diamond Men's 42mm Watch...
AU$ 12,998
Professional dealer
957
US
Rolex Datejust 116188 New Yellow gold 36mm Automatic
TOP
Rolex Datejust, new, bezel with 60 diamonds, dial with 10...
AU$ 27,324
Professional dealer
57
CH
Baume & Mercier William Baume MOA08841 Unworn Rose gold 43mm Manual winding
TOP
Baume & Mercier William Baume Flying Tourbillon Limited...
AU$ 60,548
Professional dealer
212
DE
New Steel Automatic Australia
Air Blue Alpha A S/s Pilots Watch Auto Date Sapphire Crystal...
AU$ 327
Professional dealer
294
AU
Omega Speedmaster Professional Moonwatch 311.92.44.51.01.006 Unworn Ceramic 44mm Automatic
Omega Speedmaster Dark Side of the Moon Automatik 311.92.44.51...
AU$ 15,392

Sold by Chrono24

DE
Rolex Oyster Perpetual 31 277200-0008 New Steel Automatic Australia
Rolex Oyster Perpetual Coral 31mm
AU$ 10,888
Professional dealer
20
AU
Zenith Elite Chronograph Classic 03.2270.4069/26.C493 New Steel 42mm Automatic
TOP
Zenith Elite Chronograph Classic
AU$ 6,825
Professional dealer
99
US
Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic Australia
Rolex GMT-Master II
AU$ 34,995
Professional dealer
 
AU
Rolex Sea-Dweller Deepsea 126660 Unworn Steel 44mm Automatic Australia
Rolex Sea-dweller Deepsea D-blue
AU$ 26,995
Professional dealer
10
AU
Parmigiani Fleurier Tonda PFC283-1062500-XC2521 New Rose gold 33.7mm Automatic
TOP
Parmigiani Fleurier Tonda Metropolitaine Selene 18k Rose Gold...
AU$ 12,998
Professional dealer
957
US
Hublot Big Bang 41 mm 341.PX.7518.VR.1975 New Rose gold 41mm Automatic
TOP
Hublot Big Bang Zebra, 48 baguette-cut spinels and topazes,...
AU$ 30,361
Professional dealer
57
CH
Rolex Sea-Dweller Deepsea 126660 Unworn Steel 44mm Automatic Australia
Rolex Sea-Dweller Deepsea
AU$ 25,500
Professional dealer
94
AU
Swiss Military 27041 New Steel 42mm Quartz Australia
Swiss Military Cx Swiss Military Marlin Scuba Swiss Watch...
AU$ 354
Professional dealer
294
AU
IWC Portuguese Chronograph IW371605 Unworn Steel 41mm Automatic
IWC Portugieser Chronograph Automatik Stahl Herrenuhr Ref....
AU$ 11,484

Sold by Chrono24

DE
Rolex Oyster Perpetual 31 277200 New Steel 31mm Automatic Australia
Rolex Oyster Perpetual 31
AU$ 12,200
Professional dealer
20
AU
Zenith Zenith Silver Schützenuhr Unworn Silver 31mm Manual winding
TOP
Zenith Silver Schützen Ladies Pocket watch taschenuhr 1979
AU$ 1,422
Professional dealer
148
HU

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.