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Eberhard & Co. Tazio Nuvolari Eberhard & Co Tazio Nuvolari 31030 Movimento Gravè Oro Unworn Steel Automatic
TOP
Eberhard & Co. [Rare] Tazio Nuvolari 31030-MI Gravè Gold
AU$ 19,878
Verified Dealer
 
IT
Audemars Piguet Royal Oak Selfwinding 15400st.oo.1220st.01 Unworn Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Black Dial Men's Watch - 15400ST.OO....
AU$ 34,901
Free shipping
Verified Dealer
229
US
Tudor Prince Date M92413-0003 New Gold/Steel 25mm Automatic
TOP
Tudor Princess Date 25mm Steel-Yellow Gold Champagne Dial...
AU$ 2,744
Free shipping
Verified Dealer
55
HK
Tudor Prince Date M74033-0008 New Gold/Steel 34mm Automatic
TOP
Tudor Prince Date 34mm Steel-Yellow Gold Black Dial Automatic...
AU$ 2,892
Free shipping
Verified Dealer
55
HK
Rolex GMT-Master II 126710BLNR Unworn Steel 40mm Automatic
Rolex GMT-Master II Batman 40MM Steel Jubilee 126710BLNR
AU$ 25,074
Free shipping
Verified Dealer
205
US
Seiko Presage SRPC97J1 New Steel 40.5mm Automatic Australia, Kingsdene
Seiko Presage
AU$ 850
Verified Dealer
 
AU
Rolex Datejust 178288 New Yellow gold 31mm Automatic
TOP
Rolex Datejust 31, new, closing down sale - off. pr.: 37.700 CHF
AU$ 36,769
Verified Dealer
30
CH
Hugo Boss 1513728 New Steel 42mm Quartz
Hugo Boss 1513728 Herren-Armbanduhr Circuit
AU$ 326
Verified Dealer
19
DE
Rolex Submariner Date 116610LN New Steel 40mm Automatic
Rolex Submariner Date Black Ceramic NEW
AU$ 17,883
Verified Dealer
1262
NL
Van Cleef & Arpels VCARO8OD00 Unworn White gold Automatic Australia, sydney
Van Cleef & Arpels Lady Arpels Ronde des Papillons VCARO8OD00
AU$ 87,000
Verified Dealer
 
AU
IWC Pilot Chronograph Top Gun IW389001 Unworn Ceramic 44mm Automatic
IWC Pilot's IW389001
AU$ 14,257
Verified Dealer
2066
MC
Seiko Prospex SRPD01K1 New Steel 45mm Automatic
Seiko Prospex "Turtle" Dawn Series L.E. "New"
AU$ 1,236
Verified Dealer
394
ES
Benzinger 6701217 Unworn Steel 42mm Manual winding Australia, Wanneroo
TOP
Benzinger Frosted Barley II
AU$ 7,955
Private Seller
 
AU
Audemars Piguet Royal Oak Selfwinding 15400ST.OO.1220ST.02 Unworn Steel 41mm Automatic
Audemars Piguet Royal Oak 41mm Stainless Steel Watch 15400ST.O...
AU$ 36,875
Free shipping
Verified Dealer
205
US
Seiko New Steel 38mm Automatic Australia, Kingsdene
Seiko SKX013 SKX013K2
AU$ 445
Verified Dealer
 
AU
Rolex Pearlmaster 81208 New Yellow gold 34mm Automatic
TOP
Rolex Pearlmaster 34, new, closing down sale - o.p.: 32.200 CHF
AU$ 29,265
Verified Dealer
30
CH
Rolex GMT-Master II 126711CHNR Unworn Steel 40mm Automatic
Rolex GMT-Master II 126711CHNR B&P
AU$ 25,959
Free shipping
Verified Dealer
375
PL
Patek Philippe Gondolo 5200G-001 New White gold 32.4mm Manual winding
Patek Philippe Gondolo
AU$ 63,011
Verified Dealer
 
SG
Oris Big Crown ProPilot Day Date 01 752 7698 4063-07 8 22 19 New Steel 45mm Automatic
Oris Big Crown ProPilot Day Date
AU$ 2,256
Verified Dealer
2671
DE
Rolex Datejust 126300 New Steel 41mm Automatic
Rolex Datejust 41 NEW
AU$ 11,373
Verified Dealer
102
ES
Tissot T1204171104100    UPC New 45mm Quartz
Tissot Men's Watch
AU$ 580
Free shipping
Verified Dealer
440
US
Franck Muller 41V SC DT 5n D Unworn Automatic Australia, 4215
TOP
Franck Muller Vangard Yachting 721
AU$ 36,876
Private Seller
 
AU
Audemars Piguet Royal Oak Tourbillon 26522CE.OO.1225CE.01 Unworn Ceramic 41mm Manual winding
Audemars Piguet Royal Oak Ceramic 41MM Tourbillon 26522CE.OO.1...
AU$ 295,008
Free shipping
Verified Dealer
205
US
Seiko New Steel Automatic Australia, Kingsdene
Seiko SKX013K1 SKX013
AU$ 415
Verified Dealer
 
AU
Rolex Datejust 116188 New Yellow gold 36mm Automatic
TOP
Rolex Datejust 36, new, closing down sale - off. price 28.400 CHF
AU$ 25,513
Verified Dealer
30
CH
Hermès Galop d'Hermes watch New Steel 40.8mm Quartz Australia, sydney
Hermès Galop d'Hermes watch
AU$ 8,000
Verified Dealer
 
AU
Chanel Première H3249 Unworn Steel 22mm Quartz
Chanel Première Chain Watch H3249
AU$ 3,245
Verified Dealer
115
US
Bulgari Serpenti 103143 SP33WSPGD New Steel 33mm Quartz
Bulgari Serpenti Seduttori 103143
AU$ 12,279
Verified Dealer
49
IT
Rolex Daytona 116520 Unworn Steel 40mm Automatic
TOP
Rolex Daytona Ref 116520 Black Dial NOS 2007 Serial Z
AU$ 37,382
Free shipping
Verified Dealer
100
IT
Panerai PAM00685 OP7101 Unworn Steel 47mm Manual winding
Panerai RADIOMIR 3DAYS ACCIAIO (ラジオミール 3デイズ アッチャイオ )
AU$ 10,366
Verified Dealer
 
JP
Panerai Luminor Marina 1950 3 Days Automatic PAM 01312 Unworn Steel 44mm Automatic Australia, 3142
TOP
Panerai Luminor Marina 1950 3 Days Automatic
AU$ 8,950
Private Seller
 
AU
NOMOS Metro 1170 New Rose gold 33mm Manual winding
NOMOS METRO ROSE GOLD 33
AU$ 7,252
Verified Dealer
DE
Seiko New Steel Automatic Australia, Kingsdene
Seiko SKX007J2 SKX007J JAPAN
AU$ 490
Verified Dealer
 
AU
Rolex Lady-Datejust Pearlmaster 81209 New White gold 34mm Automatic
TOP
Rolex Pearlmaster 34, new, closing down sale - o.p.: 31.600 CHF
AU$ 27,014
Verified Dealer
30
CH
Patek Philippe Aquanaut 5164R-001 Unworn Rose gold 40.8mm Automatic
TOP
Patek Philippe Aquanaut Travel Time 40MM Rose Gold Watch 5164R
AU$ 103,548
Free shipping
Verified Dealer
229
US
Michele MICHELE BELMORE DIAMOND BLACK DIAL MWW29B000004 New Steel 37mm Quartz
Michele Belmore Diamond Black Dial Mww29b000004
AU$ 1,364
Verified Dealer
60
US
Longines PrimaLuna L81114876 New Steel 26.50mm Automatic
Longines PrimaLuna Automatic Diamonds Ladies Watch - L811148
AU$ 1,951
Verified Dealer
498
JP
Breitling Navitimer U17326211M1P2 New Gold/Steel 41mm Automatic
Breitling Navitimer Automatic 41 Stahl/Rotgold - Faltschließe
Price on request
Verified Dealer
2652
DE
Citizen Promaster Marine NY0040-09EE Unworn Steel 42mm Automatic
Citizen Diver NY0040-09EE
AU$ 288
Verified Dealer
269
DE
TAG Heuer Carrera Calibre 16 CV2A1AB.BA0738 Unworn Steel 43mm Automatic Australia, Docklands
TOP
TAG Heuer Carrera Calibre 16
AU$ 6,300
Private Seller
 
AU
Panerai Luminor Due PAM00674 New Steel 45mm Automatic
Panerai Luminor Due Automatic Acciaio
AU$ 13,993
Verified Dealer
165
DE
Citizen Promaster Marine BN0190-15E New Steel Quartz Australia, Kingsdene
Citizen Promaster Marine
AU$ 330
Verified Dealer
 
AU
Hublot King Power 771.CI.1170.RX New Ceramic 48mm Automatic
TOP
Hublot King Power, new, closing down sale - off. price 26.900 CHF
AU$ 22,511
Verified Dealer
30
CH
Omega Speedmaster Professional Moonwatch Moonphase 304.33.44.52.03.001 Unworn Steel 44.2mm Automatic
Omega Speedmaster 304.33.44.52.03.001
AU$ 10,713
Verified Dealer
2066
MC
Rado Ceramica R21347742 New Ceramic 33mm Quartz Australia, Melbourne
Rado Ceramica Diamond Dial 33 x 27 mm
AU$ 2,489
Free shipping
Verified Dealer
25
AU
Glycine GL0210    UPC New Steel 42mm Automatic
Glycine Men's Watch
AU$ 1,084
Free shipping
Verified Dealer
440
US
Gucci Le Marché des Merveilles YA126487 New 38mm
Gucci YA126487
AU$ 1,052
Verified Dealer
55
DE
TAG Heuer Carrera Calibre 16 CV2A1R.BA0799 New 43mm Automatic
TAG Heuer Carrera Carrera Calibre 16 Day-Date Automatic...
AU$ 4,527
Free shipping
Verified Dealer
1567
US
Maserati R8821108002 Unworn Steel Automatic Australia, Kew
Maserati Potenza Black Watch
AU$ 610
Private Seller
 
AU
Tudor Black Bay S&G 79733N/Cuoio Tudor Heritage Black Bay S&G Acciaio e Oro 41mm New Steel 41mm Automatic
Tudor Heritage Black Bay S&G Steel and Gold Champagne Dial 41mm
AU$ 4,945
Free shipping
Verified Dealer
2389
IT
Seiko 5 SNKK61 New Steel Automatic Australia, Kingsdene
Seiko SNKK61
AU$ 555
Verified Dealer
 
AU
Hublot Classic Fusion Ultra-Thin 515.NX.2210.LR New Titanium 45mm Manual winding
TOP
Hublot Classic Fusion Ultra-Thin 45, new, sellout, o.p.:...
AU$ 10,504
Verified Dealer
30
CH
Jaeger-LeCoultre Rendez-Vous 3448190 New Steel 34mm Automatic
Jaeger-LeCoultre Rendez-Vous Night & Day
AU$ 13,365
Verified Dealer
2671
DE
Ulysse Nardin Hourstriker 6119-130 New Platinum 43mm Automatic Australia, Melbourne
Ulysse Nardin Hourstriker Erotica Jarretiere
AU$ 150,400
Free shipping
Verified Dealer
25
AU
Frederique Constant Slimline Gents FC-245M5S5    UPC New Gold/Steel 39mm Quartz
Frederique Constant Men's Watch
AU$ 768
Free shipping
Verified Dealer
440
US
Patek Philippe Annual Calendar Chronograph 5960/01G-001 New White gold 40.5mm Automatic
Patek Philippe 5960/01G-001 Complications Annual Calendar Blue...
AU$ 78,930
Free shipping
Verified Dealer
110
US
Omega Speedmaster Racing 329.30.44.51.04.001 New Steel 44.25mm Automatic
Omega Speedmaster Racing Co‑Axial Master Chronometer Chronogra...
AU$ 8,805
Free shipping
Verified Dealer
1567
US
Casio G-Shock Unworn Plastic 45.4mm Quartz Australia, Docklands
Casio G-Shock GA2100-1A1
AU$ 380
Private Seller
 
AU
Invicta 30692 New Steel 40mm Quartz
Invicta Men's Quartz Watch - Pro Diver Blue Dial Two Tone...
AU$ 117
Free shipping
Verified Dealer
 
US
Seiko SRPD45K1 New Steel 47.7mm Automatic Australia, Kingsdene
Seiko SRPD45K1
AU$ 1,300
Verified Dealer
 
AU
Breguet Tradition 7037BA/11/9V6 New Yellow gold 39mm Automatic
TOP
Breguet Tradition, new, closing down sale - off. price: 35.200...
AU$ 30,766
Verified Dealer
30
CH
IWC Da Vinci (submodel) Unworn Yellow gold 35mm Manual winding
TOP
IWC Extra Plat Pre-DaVinci NOS, Full Set
AU$ 13,508
Verified Dealer
19
CH
Hublot Big Bang Broderie 343.CS.6599.NR.1213 New Ceramic 41mm Automatic Australia, Melbourne
Hublot Big Bang Broderie Sugar Skull Ceramic 41 mm
AU$ 19,498
Free shipping
Verified Dealer
25
AU
Epos Sportive 3442.132.35.14.55 New Steel 42mm Automatic
Epos SPORTIVE 3442
AU$ 1,929
Verified Dealer
10
PL
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.


Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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