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Panerai Special Editions PAM 00671 New Bronze 47mm Automatic
TOP
Panerai PAM00671 LUMINOR
AU$ 38,519
Verified Dealer
19
HK
Jaquet-Droz Astrale J015134222 New White gold 43mm Automatic
TOP
Jaquet-Droz "The Times Zones", unique piece - no. 1/1
AU$ 34,804
Verified Dealer
CH
Ball Trainmaster NM3035D New Steel 44mm Manual winding
TOP
Ball Trainmaster NIGHT EXPRESS Limited Edition 80 pieces
AU$ 4,666
Free shipping
Verified Dealer
79
JP
Cartier Ballon Bleu 28mm we902079 New Gold/Steel 28mm Quartz
TOP
Cartier WE902079 BALLON BLEU
AU$ 15,563
Verified Dealer
19
HK
ck Calvin Klein KAG231LX New Steel 38mm Quartz
ck Calvin Klein KAG231LX Women's Mania White Strap Wristwatch
AU$ 318
Verified Dealer
8
UK
Audemars Piguet Royal Oak Offshore Chronograph 26401RO.OO.A087CA.01 New Rose gold Automatic
Audemars Piguet Royal Oak Offshore 44mm Rose Camo NEW 26401RO....
AU$ 74,979
Free shipping
Verified Dealer
US
TAG Heuer Monaco Calibre 11 New Steel 39mm Automatic
TOP
TAG Heuer Monaco - Calibre 11 automatico Limited Edition /10...
AU$ 13,007
Verified Dealer
53
IT
Ball Fireman NM2092C-P-BK New Steel 45mm Automatic
Ball Fireman Night Train Dlc NM2092C-P-BK Watch
AU$ 2,411
Free shipping
Verified Dealer
 
US
Citizen Stiletto AR3015-53E Unworn Steel 36mm Quartz
Citizen Stiletto Eco-Drive Watch AR3015-53E
AU$ 302
Verified Dealer
144
US
Rolex Sky-Dweller 326933 Unworn Yellow gold 42mm Automatic Australia, Parramatta
Rolex Sky-dweller
AU$ 29,500
Verified Dealer
 
AU
Bulgari Octo 103010 New Titanium 40mm Manual winding
TOP
Bulgari Octo Finissimo Extra Thin Black Boutique Edition
AU$ 28,001
Verified Dealer
393
US
Rolex Lady-Datejust 179179 New White gold 26mm Automatic
TOP
Rolex Lady-Datejust President Mother or Pearl 179179White Gold
AU$ 17,210
Verified Dealer
733
US
Oris Aquis Date 01 733 7730 4135-07 5 24 10EB New
Oris 01 733 7730 4135-07 5 24 10EB - 01 733 7730 4135-07 5 24...
AU$ 2,359
Verified Dealer
6
DK
AV-4062-02 New Chronograph
avi 8 AV-4062-02 Hawker Hurricane Merlin Chrono Wristwatch
AU$ 354
Verified Dealer
8
UK
Franck Muller Double Mystery DBLEMISTBAGSAP New White gold 40mm Automatic
TOP
Franck Muller DOUBLE MYSTERY
AU$ 146,408
Verified Dealer
116
MC
Rolex Day-Date 40 228235 New Rose gold 40mm Automatic
TOP
Rolex Day-date 40 Sundust Roman Dial 228235 NEW 2020
Price on request
Free shipping
Verified Dealer
50
US
Rolex Submariner Date 116613LN Unworn Steel 40mm Automatic
Rolex サブマリーナ デイト 116613LN
AU$ 20,286
Free shipping
Verified Dealer
1337
JP
Rolex GMT-Master II 116710LN New Steel 40mm Automatic
Rolex GMT Master II 40mm Stainless Steel Ref. 116710LN Box...
AU$ 20,463
Free shipping
Verified Dealer
118
US
Rolex Datejust 126334 Unworn Steel 41mm Automatic Australia, Parramatta
Rolex Datejust
AU$ 19,995
Verified Dealer
 
AU
Audemars Piguet Royal Oak Offshore Chronograph 26470OR.OO.1000OR.02 New Rose gold 42mm Automatic
Audemars Piguet Royal Oak Offshore Chronograph 26470OR Grey...
AU$ 100,511
Free shipping
Verified Dealer
94
US
Omega Seamaster Planet Ocean 522.32.40.20.04.001 New Steel 39.5mm Automatic
TOP
Omega Olympic 2008 Beijing China 522.32.40.20.04.001
AU$ 42,914
Verified Dealer
733
US
爱马仕Hermes CA2.230 Unworn Steel 32mm Quartz Australia, Sydney
爱马仕 Hermes CA2.230
AU$ 6,000
Verified Dealer
17
AU
AV-4060-01 New
avi 8 AV-4060-01 Centenary Flyboy Wristwatch
AU$ 471
Verified Dealer
8
UK
Rolex Submariner Date 16610LV Unworn Steel 40mm Automatic
TOP
Rolex Submariner Date Ghiera Verde NOS 2005 FULL STICKERS
AU$ 38,694
Free shipping
Verified Dealer
113
IT
Vacheron Constantin Patrimony 81180/000G-9117 Unworn White gold 40mm Manual winding
Vacheron Constantin Patrimony
AU$ 23,144
Verified Dealer
22
DE
Hamilton Khaki X-Wind H77912335 New Steel 46mm Quartz
TOP
Hamilton Khaki Aviation X-Wind GMT Chronometer Quartz
AU$ 1,254
Verified Dealer
183
ES
123.20.27.20.53.001 New Gold/Steel 27mm Automatic
Constellation Co-Axial 27 MM
AU$ 9,793
Verified Dealer
13
IT
Rolex Datejust 126334 Unworn Steel 41mm Automatic Australia, Parramatta
Rolex Datejust
AU$ 19,995
Verified Dealer
 
AU
Seiko Grand Seiko SBGM221 Unworn Steel 39mm Automatic Australia, Sydney
Seiko Grand Seiko
AU$ 5,950
Private Seller
 
AU
Piaget Protocole 50155 Unworn White gold 25mm Quartz
TOP
Piaget Diamond Set White Gold Protocole, Full Set
AU$ 14,615
Free shipping
Verified Dealer
38
CH
Rolex Day-Date 36 118346-0059 Unworn White gold Automatic Australia, sydney
Rolex Day-Date 36 36 mm Platinum 118346-0059
AU$ 75,800
Verified Dealer
17
AU
AV-4064-01 New Chronograph
avi 8 AV-4064-01 Hawker Hunter Avon Chrono Wristwatch
AU$ 337
Verified Dealer
8
UK
Rolex Datejust 126303 Unworn Gold/Steel 41mm Automatic
TOP
Rolex WITH DIAMONDS - DIAMONDS EVERYWHERE
AU$ 45,950
Free shipping
Verified Dealer
581
US
Panerai PAM01036 or PAM1036 New Titanium 44mm Automatic Australia, Melbourne
TOP
Panerai Luminor Luna Rossa GMT 44mm
AU$ 14,868
Free shipping
Verified Dealer
46
AU
Tissot Ballade Powermatic 80 COSC T108.408.16.057.00 New Steel Automatic
TOP
Tissot Ballade Powermatic 80 COSC
AU$ 1,263
Verified Dealer
183
ES
Rolex Daytona 116508 New Yellow gold 40mm Automatic
Rolex Daytona 40mm 18kt Yellow Gold Green Dial NEW 2020
AU$ 76,748
Free shipping
Verified Dealer
404
US
Rolex Datejust 126300 Unworn Steel 41mm Automatic
Rolex Datejust 41 Ref. 126300 Edelstahl Rhodium Index Oyster-Band
AU$ 14,531
Verified Dealer
548
DE
Audemars Piguet Royal Oak Selfwinding 15450ST.OO.1256ST.02 Unworn Steel 37mm Automatic Australia, Perth
Audemars Piguet Royal Oak Ruthenium-toned dial with “Grande...
AU$ 32,000
Private Seller
 
AU
IWC 536 Unworn Yellow gold 34mm Automatic
TOP
IWC Vintage Hexagonal with Diamonds on Onyx Dial, Full Set, NOS
AU$ 17,051
Free shipping
Verified Dealer
38
CH
Omega Omega 1262.15.00 Unworn Gold/Steel 22.5mm Quartz Australia, Sydney
Omega 1262.15.00
AU$ 2,400
Verified Dealer
17
AU
Squale 1521PVD.20 New Steel 42mm Automatic
Squale 1521PVD.20 500 Meter Swiss Automatic Dive Wristwatch Mesh
AU$ 1,685
Verified Dealer
8
UK
Jaeger-LeCoultre New Yellow gold 34mm Manual winding
TOP
Jaeger-LeCoultre Rare NOS 1950S Quick Set Date Ref. 2777 18K...
AU$ 7,898
Verified Dealer
13
US
Vacheron Constantin Overseas 4500V/110A-B126 or P4500V/110A-B126 New Steel 41mm Automatic Australia, Melbourne
TOP
Vacheron Constantin Overseas
AU$ 28,776
Free shipping
Verified Dealer
46
AU
Breitling Superocean Héritage II 46 AB2020161C1A1 Unworn 46mm Automatic Australia, sydney
Breitling SuperOcean heritage II
AU$ 4,900
Private Seller
AU
Audemars Piguet Royal Oak Lady 15454BC.GG.1259BC.03 Unworn White gold 37mm Automatic
Audemars Piguet ROYAL OAK FROSTED GOLD SELFWINDING WATCH-BLACK...
AU$ 65,265
Free shipping
Verified Dealer
404
US
Rolex Datejust 126300 Unworn Steel 41mm Automatic
Rolex Datejust 41 Ref. 126300
AU$ 14,649
Verified Dealer
526
NL
Edox Chronorally 09503 37NNVCV NNV New 43mm Quartz
Edox Chronorally-S Chronograph 09503 37NNVCV NNV
AU$ 621
Free shipping
Verified Dealer
1554
NL
Longines Conquest Classic L27855567 New Steel 40mm Automatic
Longines Conquest Classic Automatic Black Dial Two Tone Men's...
AU$ 4,447
Verified Dealer
6
DK
Patek Philippe Nautilus 5712/1A-001 New Steel 40mm Automatic Australia, NY
Patek Philippe 5712/1A-001 Nautilus
AU$ 117,031
Verified Dealer
14
US
Rolex Datejust 126334 Unworn Steel 41mm Automatic Australia, Sydney
Rolex Datejust 41 Blue Flutted Jubilee
AU$ 16,500
Private Seller
 
AU
Michel Herbelin 17493-B59 New 23.5mm Quartz
Michel Herbelin 17493-B59 Ladies Perle Bracelet Square Wristwatch
AU$ 1,094
Verified Dealer
8
UK
Vacheron Constantin Fiftysix 4400E/000A-B437 New Steel 40mm Automatic Australia, Melbourne
TOP
Vacheron Constantin Fiftysix Day-Date
AU$ 24,062
Free shipping
Verified Dealer
46
AU
Omega Seamaster Diver 300 M Unworn Steel 42mm Automatic
Omega Seamaster Diver 300m Co-Axial Master Chronometer 42mm...
AU$ 5,887
Free shipping
Verified Dealer
665
US
Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic
Rolex GMT-Master II Pepsi Stainless Steel BLRO Jubilee 126710...
AU$ 30,292
Verified Dealer
1137
BE
Rolex Submariner Date 116613LB Unworn Gold/Steel 40mm Automatic Australia, Enfield
Rolex Submariner Date
AU$ 23,200
Private Seller
 
AU
Zeno-Watch Basel OS Pilot 8558-6 New Manual winding
Zeno-Watch Basel -Watch Herrenuhr Oversized Pilot 8558-6-a1
AU$ 1,546
Verified Dealer
1625
LU
Longines Présence L42202112 New
Longines LA GRANDE CLASSIQUE PRESENCE LADIES WATCH - L42202112
AU$ 1,312
Verified Dealer
6
DK
Tissot Seastar 1000 T120.407.11.051.00 New Steel 43mm Automatic
TOP
Tissot Seastar 1000 Automático Powermatic 80
AU$ 901
Verified Dealer
183
ES
Rolex Lady-Datejust 178273 New Yellow gold 31mm Automatic
Rolex Datejust 31 Rolesor Yellow Fluted / Oyster / Champagne -...
AU$ 13,591
Verified Dealer
885
JP
Y58001L1MF New Steel 36mm Quartz
gc Y58001L1MF Women's Cable Chic Wristwatch
AU$ 562
Verified Dealer
8
UK
Jaeger-LeCoultre Atmos Q5165107 or 5165107 New 265mm Manual winding Australia, Melbourne
TOP
Jaeger-LeCoultre Atmos 568 by Marc Newson
AU$ 39,502
Free shipping
Verified Dealer
46
AU
TAG Heuer Aquaracer 300M WAY201A.BA0927 New Steel 43mm Automatic
TAG Heuer Aquaracer 300M - WAY201A.BA0927 - BLACK DIAL - 2020
AU$ 3,198
Verified Dealer
223
DE
TAG Heuer Aquaracer Lady Unworn Steel 35mm Quartz
TAG Heuer Aquaracer Quartz Ladies 35mm way131b.ba0914
AU$ 1,867
Free shipping
Verified Dealer
665
US
Franck Muller Unworn Automatic Australia, East perth
Franck Muller master of complications
AU$ 9,000
Private Seller
 
AU

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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