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Eterna Kontiki
Diver Brown Dial 150 Pieces Limited Edition (2023)
AU$1,814
+ AU$101 for shipping
Promoted
Franck Muller Vanguard
#FR2 RABBIT LIMITED EDTION
AU$19,075
Free shipping
Promoted
Eterna Super Kontiki
Chronograph Manufacture Swiss Made
AU$4,434
+ AU$101 for shipping
Tudor Pelagos
Blue Dial 42mm 25600TB 2022
AU$6,000
+ AU$29 for shipping
Seiko 5 Sports
SSK025K1
AU$464
Excl. shipping
Private Seller
Tudor Black Bay Fifty-Eight
79030N
AU$5,900
+ AU$100 for shipping
Popular
Seiko Prospex
Save The Ocean Baby Tuna
AU$495
Excl. shipping
Private Seller
Swatch Scuba Fifty Fathoms
Antarctic Ocean - White
AU$749
Excl. shipping
Private Seller
Zelos
Mako 300M GMT 'Mosaic MOP'
AU$800
Excl. shipping
Private Seller
Omega Speedmaster
'SILVER SNOOPY AWARD' 50TH ANNIVERSARY | 2023
AU$32,450
+ AU$400 for shipping
Swatch Moonswatch
Omega Swatch Mission to Neptune
AU$749
Excl. shipping
Private Seller
Promoted
Cartier Santos
Aftermarket Iced Out 13 Ct Diamonds Large Wssa0009 2018
AU$18,636
+ AU$156 for shipping
Seiko 5 Sports
SRPK39K1
AU$1,070
Excl. shipping
Private Seller
Timex
WW75 V2 Blue
AU$390
Excl. shipping
Private Seller
Popular
Grand Seiko Elegance Collection
GMT SBGM221 2023
AU$6,999
+ AU$29 for shipping
Swatch Moonswatch
SO33M102
AU$700
Excl. shipping
Private Seller
Rolex Sky-Dweller
2022 Rolex Sky dweller Blue dial 326934
AU$36,995
+ AU$500 for shipping
Tissot PRX Powermatic 80
T137.407.11.351.00
AU$1,150
Excl. shipping
Private Seller
Promoted
Longines Flagship Heritage
L4.795.4.78.2
AU$2,050
Excl. shipping
Private Seller
Mb&f
M.A.D.1 Edition GREEN
AU$9,350
+ AU$400 for shipping
Promoted
Rolex GMT-Master II
126720VTNR "Sprite" Left Hand Watch Jubilee Band Complete
AU$30,006
+ AU$156 for shipping
Rolex GMT-Master II
Sprite Oyster 126720VTNR
AU$32,500
+ AU$100 for shipping
Cartier Tank
Must SolarBeat
AU$5,500
Excl. shipping
Private Seller
Popular
Vacheron Constantin Overseas
Black Dial 41mm 4500V/110A-B483 2023
AU$41,699
+ AU$29 for shipping
Promoted
TAG Heuer Carrera Heuer-02T
Polychrome
AU$38,900
Excl. shipping
Private Seller
Rolex GMT-Master II
NEW 2023 Rolex GMT-Master II Rootbeer BNIB
AU$34,888
+ AU$200 for shipping
Tudor Ranger
79950 - 2023 - Box and Papers
AU$4,400
+ AU$150 for shipping
Swatch Moonswatch
Mission to Moonshine Gold
AU$749
Excl. shipping
Private Seller
Omega Seamaster Diver 300 M
James Bond 007 Limited Edition NOS
AU$9,570
Free shipping
Promoted
Rolex GMT-Master II
"The Batman" Stainless Steel Jubilee 126710BLNR
AU$30,621
+ AU$156 for shipping

Worry-Free Watch Purchases

Chrono24 Buyer Protection Has You Covered

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Popular
Audemars Piguet Royal Oak Offshore
The Legacy Arnold Schwarzenegger 26378IO.OO.A001KE.01
AU$44,000
+ AU$100 for shipping
Islander Watch Islander Urban Gentry Rangemaster
AU$400
Excl. shipping
Private Seller
Rolex Submariner Date
Starbucks MK2 41 126610LV 2023
AU$28,200
+ AU$29 for shipping
Promoted
Rolex Submariner Date
41mm NEW/UNWORN
AU$22,727
+ AU$711 for shipping
Rolex Submariner Date
2023 Rolex Submariner Date
AU$29,000
+ AU$200 for shipping
Seiko Prospex
SRPF77K1
AU$550
Excl. shipping
Private Seller
Tudor Black Bay Fifty-Eight
79030N-0001
AU$5,800
Excl. shipping
Private Seller
Popular
Grand Seiko Heritage Collection
SBGA413
AU$8,800
Excl. shipping
Private Seller
Furlan Marri
Black Sector first edition 2022
AU$1,500
Excl. shipping
Private Seller
Promoted
Rolex GMT-Master II
"The Batman" Stainless Steel Jubilee 126710BLNR
AU$30,166
+ AU$156 for shipping
Swatch Scuba Fifty Fathoms
SO35B400
AU$845
Excl. shipping
Private Seller
Grand Seiko Heritage Collection
60th Anniversary Limited Edition SBGR321G
AU$6,500
+ AU$100 for shipping
Omega Speedmaster Professional Moonwatch
310.30.42.50.01.001
AU$11,550
Free shipping
Promoted
Omega Speedmaster
Dark Side of the Moon
AU$14,999
Excl. shipping
Private Seller
Omega Speedmaster
Tokyo 2020
AU$14,917
Free shipping
Rolex Oyster Perpetual 41
MODEL 124300 BLUE DIAL
AU$14,575
+ AU$400 for shipping
Rolex Sky-Dweller
2023 Sky-Dweller Blue Dial FULL SET SYDNEY NSW
AU$39,888
+ AU$200 for shipping
Grand Seiko Evolution 9 Collection
1/700 Limited Edition SBGC249 2022
AU$14,999
+ AU$29 for shipping
Promoted
Rolex Datejust 41
Grey Slate Wimbledon Green Roman Dial Oyster Bracelet 126334
AU$22,901
+ AU$156 for shipping
Promoted
Rolex GMT-Master II
Batgirl/Batman Jubilee NEW/UNWORN
AU$28,427
+ AU$711 for shipping
Popular
Hermès
H08 42mm (Extra Large) SP1.746C
AU$12,200
+ AU$100 for shipping
Bulova Lunar Pilot
98A285
AU$1,697
Excl. shipping
Private Seller
Omega Speedmaster
Tokyo 2020
AU$14,630
Free shipping
Sinn
U50sdr Die Taucheruhr Aus Box Papers
AU$3,870
+ AU$85 for shipping
Casio G-Shock
x NISSAN GT-R Collaboration Limited DW-5600VT
AU$749
Excl. shipping
Private Seller
Rolex Submariner Date
STARBUCKS MKII BEZEL126610LV
AU$30,250
+ AU$400 for shipping
Popular
Rolex GMT-Master II
126710BLNR
AU$26,850
+ AU$421 for shipping
Oris Big Crown ProPilot
COULSON LIMITED EDITION
AU$5,500
Excl. shipping
Private Seller
Swatch Moonswatch
SO33G100
AU$550
Excl. shipping
Private Seller
Hentschel Hamburg
H2 Classic
AU$7,850
Excl. shipping
Private Seller
Mb&f
M.A.D edition 1 Green
AU$8,800
Excl. shipping
Private Seller
Promoted
Rolex Submariner Date
41mm Black Dial NEW RELEASE 2023 MKII Bezel 126610LV
AU$25,901
+ AU$156 for shipping
Popular
Vacheron Constantin Overseas Dual Time
Everest Limited Edition 7910V/000T-B922
AU$150,000
+ AU$100 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.