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Chrono24 - Australia
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289,783 listings including promoted listings
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Promoted
Jaquet-Droz Les Ateliers D' Art
Petite Heure Minute Enamel Painting 30mm
AU$21,403
Free shipping
Promoted
Seiko Scuba
Automatic Diver's 200m Made in Japan SKX009 SKX009J1 SKX009J Men's Watch
AU$862
Free shipping
Promoted
Jaquet-Droz Astrale
Quantieme Perpetual Eclipse Calendar
AU$28,692
Free shipping
Promoted
Rolex Day-Date 40
Fluted Bezel Sundust Baguette Diamond Dial President Bracelet 228235
AU$85,301
+ AU$154 for shipping
Omega Seamaster Diver 300 M
210.30.42.20.10.001
AU$8,650
+ AU$100 for shipping
Promoted
F.P.Journe
Linesport Centigraphe
AU$302,432
+ AU$465 for shipping
Omega Seamaster Planet Ocean
215.63.44.21.03.001
AU$49,775
Free shipping
Omega Speedmaster Professional Moonwatch
Green dial 18K Moonshine gold
AU$43,500
+ AU$400 for shipping
Rolex GMT-Master II
126720VTNR
AU$36,500
+ AU$250 for shipping
Bentley 'road Captain' Quartz Watch 43x46mm 2 Tone Ss Case/bracelet Black Dial
AU$629
+ AU$12 for shipping
Promoted
Patek Philippe World Time
5130G-019
AU$56,888
Excl. shipping
Private Seller
Promoted
Rolex Daytona
Cosmograph Daytona Black PVD/DLC Coated Watch with Black Dial and Rainbow Bezel 116523
AU$45,751
+ AU$154 for shipping
Promoted
Audemars Piguet Royal Oak Selfwinding
50TH ANNIVERSARY 41mm Blue Dial 15510or
AU$124,075
+ AU$154 for shipping
Vacheron Constantin Overseas
Perpetual Calendar Ultra-thin 4300V/120R-B509
AU$199,995
Free shipping
Promoted
Patek Philippe Nautilus
5723/1R-010
AU$1,535,425
+ AU$465 for shipping
Omega Seamaster
Co-axial Master Chronometer Chronograph
AU$33,220
Free shipping
A. Lange & Söhne Lange 1
Time Zone
AU$63,500
+ AU$400 for shipping
Rolex Sky-Dweller
326935
AU$88,950
+ AU$250 for shipping
Air Blue Delta Auto Watch Black Pvd 44mm Case 10atm Sapphire Crystal Black Dial
AU$315
+ AU$12 for shipping
Promoted
A. Lange & Söhne Lange 1
192.032
AU$68,961
Excl. shipping
Private Seller
Promoted
Rolex Submariner Date
Black PVD/DLC Coated Stainless Steel Watch 116610LN
AU$28,692
+ AU$154 for shipping
Promoted
Audemars Piguet Royal Oak Double Balance Wheel Openworked
Openwork 41mm Skeleton Stainless Steel 15407ST.OO.1220ST.01
AU$248,149
+ AU$154 for shipping
Omega Speedmaster Professional Moonwatch
Anniversary
AU$44,020
Free shipping
Promoted
Hublot
Fifa Argentina 2022
AU$15,509
+ AU$465 for shipping
Omega Speedmaster
'Silver Snoopy Award' 50th Anniversary
AU$33,000
Free shipping
H.Moser & Cie. Endeavour
Tourbillon Limited Edition
AU$69,800
+ AU$400 for shipping
Patek Philippe Nautilus
5712/1A-001
AU$188,000
+ AU$250 for shipping
Air Blue Delta Chrono Ss Watch 44mm S/steel Case 10atm Sapphire Glass Black Dial
AU$315
+ AU$12 for shipping
Promoted
Rolex Sky-Dweller
326238
AU$64,800
Excl. shipping
Private Seller
Rolex Datejust 36
Rose Gold and Steel Black Diamond Dial Oyster Fluted 126231
AU$23,995
Free shipping

Chrono24 Buyer Protection

The Safest Path to Your Dream Watch

More information

Promoted
Audemars Piguet Royal Oak Selfwinding
41 mm Stainless Steel Green Dial 15510ST.OO.1320ST.09
AU$88,403
+ AU$154 for shipping
Rolex Daytona
116505 Rose Gold Ivory dial discontinued
AU$79,990
Free shipping
Omega Speedmaster Broad Arrow
32153425001001
AU$23,549
Free shipping
Omega Speedmaster
'Silver Snoopy Award' 50th Anniversary
AU$31,680
Free shipping
Hublot Big Bang Unico
NESPRESSO ORIGIN GREEN DIAL 42MM
AU$35,950
+ AU$400 for shipping
Rolex Day-Date 40
228238
AU$69,950
+ AU$250 for shipping
Air Blue Delta Chrono Watch Black Pvd 44mm Case 10atm Sapphire Crystal Blk Dial
AU$315
+ AU$12 for shipping
Promoted
TAG Heuer Carrera Heuer-02T
Polychrome
AU$46,500
Excl. shipping
Private Seller
Arnold & Son
Globetrotter 1WTAS.S2202C.C155S White Dial Steel 45mm
AU$18,995
Free shipping
Promoted
Audemars Piguet Code 11.59
15210CR.OO.A002KB.01
AU$45,753
+ AU$154 for shipping
Rolex Daytona
Cosmograph Daytona
AU$78,990
Free shipping
Omega Speedmaster
1957 Trilogy Limited Edition
AU$21,440
Free shipping
Cartier Tank Louis Cartier
W1560017
AU$20,075
Free shipping
Sarpaneva x Moomin
AU$26,999
+ AU$400 for shipping
Rolex Submariner Date
126613lb
AU$32,500
+ AU$250 for shipping
Air Blue Bravo Chrono Cockpit Ss 44mm Case Sapphire Crystal 10atm Black Dial
AU$315
+ AU$12 for shipping
Promoted
Rolex Sky-Dweller
336933
AU$33,000
Excl. shipping
Private Seller
Ulysse Nardin Marine Chronograph
1503-150-7M/62
AU$7,995
Free shipping
Promoted
Rolex Submariner Date
41mm Yellow Gold Date Blue Bezel Blue Dial 126618LB
AU$69,153
+ AU$154 for shipping
Rolex GMT-Master II
126711CHNR
AU$33,990
Free shipping
Omega Speedmaster Professional Moonwatch
Apollo
AU$17,105
Free shipping
Cartier Santos
W2SA0007
AU$15,895
Free shipping
Popular
Omega Speedmaster
'SILVER SNOOPY AWARD' 50TH ANNIVERSARY | 2023
AU$29,500
+ AU$400 for shipping
Ulysse Nardin
Diver X Skeleton White
AU$32,500
+ AU$250 for shipping
Bentley 'aquamarine' Quartz Chrono Tach Date Watch 43mm Ss Bracelet Bk/wht Dial
AU$494
+ AU$12 for shipping
Promoted
Rolex Sea-Dweller 4000
116600 2015
AU$32,000
Excl. shipping
Private Seller
Breitling for Bentley
Premier B01 Chronograph 42 Bentley Mulliner
AU$7,995
Free shipping
Promoted
Rolex Sky-Dweller
42mm Yellow Gold and Steel Two Tone Black Index Dial 326933
AU$37,222
+ AU$154 for shipping
Rolex Daytona
Cosmograph Daytona
AU$94,590
Free shipping
Omega Speedmaster Professional Moonwatch
Apollo Xvii
AU$16,985
Free shipping
Omega Seamaster Diver 300 M
007 NTTD Edition
AU$15,125
Free shipping
Rolex Datejust 31
Mother-of-Pearl Diamond-set Dial 24 Diamonds Bezel Two Tone
AU$28,900
+ AU$400 for shipping
Rolex GMT-Master II
126710BLNR
AU$29,617
+ AU$300 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.