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TOP
Bulgari BVLGARI DIAGONO SCUBA DP41 S SD
AU$ 6,688
Verified Dealer
7
HK
TOP
Omega 123.10.38.21.06.001 CONSTELLATION
AU$ 5,655
Verified Dealer
7
HK
TOP
Vacheron Constantin Special Order 1960s Asymmetrical Sapphire...
AU$ 17,284
Free shipping
Verified Dealer
25
US
TOP
Montblanc 114336 TRADITION
AU$ 2,650
Verified Dealer
7
HK
Rolex Explorer Stainless Steel Black Automatic 216570BK
AU$ 13,606
Verified Dealer
171
HK
Breitling Galactic 36 Diamond MOP Dial NEW
AU$ 12,485
Verified Dealer
1127
NL
Rolex Datejust—126334—08-2019–LC-EU—NEW—UNWORN—
AU$ 15,814
Verified Dealer
25
NL
Rolex 116500LN
AU$ 38,325
Verified Dealer
 
CA
TOP
Benzinger Frosted Barley II
AU$ 7,955
Private Seller
 
AU
IWC Portugieser 8 Tage Uhrwerk (8days movement)
AU$ 12,290
Verified Dealer
221
DE
TAG Heuer Link Automatic 41mm wbc2112.ba0603
AU$ 3,201
Free shipping
Verified Dealer
380
US
Rolex New Daytona 116515 Everose Gold Chocolate 2019 Box/Paper...
AU$ 48,094
Verified Dealer
30
US
TOP
TAG Heuer Carrera Calibre 16
AU$ 4,955
Private Seller
 
AU
TOP
Tudor Black Bay Dark
AU$ 4,500
Private Seller
 
AU
TOP
Bell & Ross BRV294-ORA-ST-SST
AU$ 4,450
Private Seller
 
AU
TOP
Bell & Ross BRV2-94 STEEL HERITAGE
AU$ 4,200
Private Seller
 
AU
TOP
Bell & Ross BRV2-94 BLACK STEEL
AU$ 4,200
Private Seller
 
AU
Omega Speedmaster Moonphase Chronograph Master Chronometer...
AU$ 9,963
Free shipping
Verified Dealer
1156
US
Omega Seamaster Diver Ceramic 300 M 210.92.44.20.01.002
AU$ 10,355
Verified Dealer
465
US
Panerai Radiomir Stainless Steel Black Manual Wind PAM00721
AU$ 10,345
Verified Dealer
171
HK
Rolex Lady-Datejust Blu Brilli - 100% Pellicolato -
AU$ 12,968
Verified Dealer
 
IT
TAG Heuer Aquaracer Calibre 16 Automatic Chronograph
AU$ 3,194
Verified Dealer
MY
Audemars Piguet Royal Oak ultra thin open works stainless steel
Price on request
Free shipping
Verified Dealer
8
US
Tudor Heritage Advisor M79620TC-0006
AU$ 6,933
Verified Dealer
221
DE
TAG Heuer Formula 1 Quartz
AU$ 2,455
Verified Dealer
60
ES
Gucci Le Marchè Des Merveilles Yellow Tiger 32mm Nylon Men’s...
AU$ 1,126
Free shipping
Verified Dealer
90
US
Hamilton Jazzmaster Quartz Silver Dial Stainless Steel Men's...
AU$ 509
Free shipping
Verified Dealer
1156
US
Omega Pink Gold 18k 1950s Automatic 'Museum Piece'
Price on request
Verified Dealer
CA
Rolex Oyster Perpetual GMT-Master II Ref. 126710BLRO LC100
AU$ 29,880
Verified Dealer
186
DE
Rado True Thinline Women's Watch
AU$ 1,476
Free shipping
Verified Dealer
331
US
Mido Baroncelli Gent II Automatik Herrenuhr M8600.4.15.1
AU$ 1,132
Verified Dealer
4325
DE
Audemars Piguet Royal Oak Chronograph 18kt Rose Gold Blue Dial
AU$ 56,811
Free shipping
Verified Dealer
171
US
Longines HydroConquest Chrono Automatik L3.744.4.56.6
AU$ 2,489
Verified Dealer
221
DE
Seiko Limited Edition Spinoff Nasa Shuttle Endeavor Nuovo Con...
AU$ 2,630
Verified Dealer
90
IT
Carl F. Bucherer Adamavi, Stainless Steel Auto, 39mm, Papers
AU$ 2,560
Verified Dealer
13
UK
Tudor Heritage Automatic Bronze Dial Men's Watch 79250BM-BRB
AU$ 5,033
Free shipping
Verified Dealer
1156
US
Hublot Big Bang Unico King Gold Mat Black 18k King Gold/Rubber...
AU$ 46,224
Verified Dealer
376
JP
Omega Vintage Constellation Automatic 18K Y/G Cal.682 Ladies'
AU$ 11,500
Verified Dealer
37
AU
Audemars Piguet Royal Oak Offshore Diver Ceramique
AU$ 37,575
Private Seller
 
CH
Fortis Terrestis Orchestra Am Classical Auto Watch 18k R/gold...
AU$ 19,363
Verified Dealer
167
AU
Panerai Luminor Marina 1950 3 Days Steel Automatic Watch...
AU$ 9,844
Free shipping
Verified Dealer
356
US
Tudor Heritage Ranger Automatic Black Dial Tobaco Men's Watch...
AU$ 3,107
Free shipping
Verified Dealer
331
US
Casio H5w-735h-8avef Vibration Alarm Nuovo E Completo
AU$ 75
Verified Dealer
90
IT
Breguet - Type XX / Type XXI Ref. 3800ST929W6
AU$ 9,603
Verified Dealer
301
MC
Longines Record Automatic 38,5mm
AU$ 2,672
Verified Dealer
5314
DE
Bulgari Automatic Black Dial Men's Watch - 102632
AU$ 3,066
Verified Dealer
376
JP
IWC Ingenieur Chronograph Racer
AU$ 11,000
Private Seller
AU
Tudor Black Bay Bronze Blue Bucherer NIB
AU$ 7,650
Verified Dealer
37
AU
Fortis Terrestis 19fortis Am Classical Auto Watch 18k R/gold...
AU$ 15,908
Verified Dealer
167
AU
TOP
Rolex Lady-Datejust 26
AU$ 26,831
Verified Dealer
24
CH
Montblanc TimeWalker Automatic Chronograph Grey Dial Men's...
AU$ 3,449
Free shipping
Verified Dealer
137
US
Omega 57 Co-Axial Chronograph Black Venom - Limited Edition /10
AU$ 10,820
Verified Dealer
27
IT
Oris Artelier Hand Winding, Small Second
AU$ 1,100
Private Seller
AU
Habring² 2 by Benzinger 5 Minute Repeater “Floral” Austrian/Ge...
AU$ 50,220
Verified Dealer
13
AU
Corum Big Bubble 52 Magical Golf Ball Limited edition
AU$ 5,244
Verified Dealer
75
BG
Rolex Lady-Datejust 28 Rolesor Yellow Diamond / Jubilee /...
AU$ 24,459
Verified Dealer
376
JP
TOP
Urwerk UR-105 TA CC
AU$ 74,909
Verified Dealer
8
MC
Yves Saint Laurent
AU$ 394
Private Seller
AU
Fortis Aviatis Blue Horizon Chrono Day Date Auto Pvd Watch Ltd...
AU$ 5,454
Verified Dealer
167
AU
Fossil FS 4671
AU$ 120
Private Seller
AU
TOP
Rolex Lady-Datejust 26
AU$ 22,997
Verified Dealer
24
CH
Glashütte Original SIXTIES PANORAMADATUM 39-47-01-02-04
AU$ 9,562
Verified Dealer
221
DE
Armin Strom Elements ‘Air’ Swiss men’s watch (Limited Editions...
AU$ 16,910
Verified Dealer
13
AU
TOP
Corum Bubble 47 Dice (Casino) Limited Edition 76/88
AU$ 4,611
Verified Dealer
75
BG
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.