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Bulgari Octo finissimo Blu limited   edition 20 pezzi
TOP
Bulgari Octo finissimo Blu limited edition 20 pezzi
AU$ 18,161
Seller
CORTI GIOIELLI
 
IT
Patek Philippe Nautilus
TOP
Patek Philippe Nautilus
AU$ 51,381
Seller
LUXE WARE (HK) LIMITED
43
HK
H.Moser & Cie. Endeavour Perpetual 18k Weissgold Fumé
TOP
H.Moser & Cie. Endeavour Perpetual 18k Weissgold Fumé
AU$ 63,642
Seller
chronostars
5
AT
Frederique Constant Classics Business Timer
Frederique Constant Classics Business Timer
AU$ 1,100
Seller
JOYCE JEWELLERY
6
AU
Tudor Classic Date stainless steel and yellow gold, full set
TOP
Tudor Classic Date stainless steel and yellow gold, full set
AU$ 6,787
Seller
My Local Time
 
CH
Rolex Day-Date 40 Diamond Watch
Rolex Day-Date 40 Diamond Watch
AU$ 75,000
Seller
ELITADIAMONDS
AU
Hublot 301.sx.130.rx
TOP
Hublot 301.sx.130.rx
AU$ 20,718
Seller
Watch My Diamonds
105
US
Rolex Datejust 31 MOP Ref. 178274
TOP
Rolex Datejust 31 MOP Ref. 178274
AU$ 14,337
Seller
Steiner Maastricht
121
NL
Bulgari Octo Finissimo Microtor  Ultrapiatto 40mm Pink Gold 18K T
TOP
Bulgari Octo Finissimo Microtor Ultrapiatto 40mm Pink Gold 18K T
AU$ 53,286
Free shipping
Seller
Plus Watch - Luxury Watches
2658
IT
U-Boat U-1942 Very Limited Edition special No
TOP
U-Boat U-1942 Very Limited Edition special No
AU$ 37,436
Seller
Trendpartners
16
NL
TAG Heuer Aquaracer 300M
TOP
TAG Heuer Aquaracer 300M
AU$ 1,300
Seller
Private Seller
 
AU
Franck Muller V 45 T Gravity CS Yachting 5N.BL
TOP
Franck Muller V 45 T Gravity CS Yachting 5N.BL
AU$ 110,487
Seller
VI Watch Guy
71
VI
Frederique Constant Manufacture Slimline Moonphase
Frederique Constant Manufacture Slimline Moonphase
AU$ 3,455
Seller
JOYCE JEWELLERY
6
AU
Montblanc Grace Kelly rose gold, full set
TOP
Montblanc Grace Kelly rose gold, full set
AU$ 34,559
Seller
My Local Time
 
CH
Franck Muller Vanguard Diamond Watch
Franck Muller Vanguard Diamond Watch
AU$ 40,000
Seller
ELITADIAMONDS
AU
Glashütte Original Glashutte Original PanomaticReserve...
TOP
Glashütte Original Glashutte Original PanomaticReserve...
AU$ 34,391
Seller
Metals In Time
5
US
Rolex Sky-Dweller NEW Ref. 326933
TOP
Rolex Sky-Dweller NEW Ref. 326933
AU$ 22,701
Seller
Steiner Maastricht
121
NL
Bulgari Carbon Gold Automatic 40mm Blue Dial T  102634
TOP
Bulgari Carbon Gold Automatic 40mm Blue Dial T 102634
AU$ 3,025
Free shipping
Seller
Plus Watch - Luxury Watches
2658
IT
Cartier Santos Demoiselle WF9008Z8 Original Diamonds
TOP
Cartier Santos Demoiselle WF9008Z8 Original Diamonds
AU$ 34,702
Seller
Watch My Diamonds
105
US
Benzinger Frosted Barley II
TOP
Benzinger Frosted Barley II
AU$ 11,255
Seller
Private Seller
 
AU
A. Lange & Söhne Langematik Perpetual English dial
TOP
A. Lange & Söhne Langematik Perpetual English dial
AU$ 82,679
Seller
WatchesofMayfair.com
397
UK
Alpina AL-372MYL4FBS6
Alpina AL-372MYL4FBS6
AU$ 880
Seller
JOYCE JEWELLERY
6
AU
Montblanc Bohème Perpetual Calendar, full set
TOP
Montblanc Bohème Perpetual Calendar, full set
AU$ 17,868
Seller
My Local Time
 
CH
Audemars Piguet Royal Oak Chronograph Diamond Watch
Audemars Piguet Royal Oak Chronograph Diamond Watch
AU$ 120,000
Seller
ELITADIAMONDS
AU
Sinn 103 St Sa RB Classic Watch Sondermodell
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
AU$ 3,903
Seller
Classic Watch
17
DE
Hublot Big Bang Carbon Bezel Baguette 24000€ HT
TOP
Hublot Big Bang Carbon Bezel Baguette 24000€ HT
AU$ 45,880
Seller
RIVIERAWATCH
79
FR
Ateliers deMonaco Tourbillon Oculus 1297 Titane
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1297 Titane
AU$ 93,193
BrandBoutique Member
Les Ateliers deMonaco SARL
Louis Moinet Tourbillon Derrick No.04/12 limited NP:280.000 €
TOP
Louis Moinet Tourbillon Derrick No.04/12 limited NP:280.000 €
AU$ 285,155
Free shipping
Seller
Kreativ & Exclusiv
72
DE
Seiko velatura yachting timer  7T84
Seiko velatura yachting timer 7T84
AU$ 800
Seller
Private Seller
AU
A. Lange & Söhne 1815 Annual Calendar
TOP
A. Lange & Söhne 1815 Annual Calendar
AU$ 48,652
Seller
WatchesofMayfair.com
397
UK
Alpina Alpiner
Alpina Alpiner
AU$ 1,900
Seller
JOYCE JEWELLERY
6
AU
F.P.Journe Octa Calendrier Platinum LE NEW
TOP
F.P.Journe Octa Calendrier Platinum LE NEW
AU$ 66,908
Seller
Noblesse LP
55
UK
Audemars Piguet Royal Oak Selfwinding
Audemars Piguet Royal Oak Selfwinding
AU$ 60,000
Seller
ELITADIAMONDS
AU
Rolex Oyster Perpetual 36 Ref. 116000 Zifferblatt Silber A
TOP
Rolex Oyster Perpetual 36 Ref. 116000 Zifferblatt Silber A
AU$ 7,089
Seller
Uhren2000 GmbH
324
DE
Poljot Time 3133 Cosmonaut Gagarin  Aviation watch Vintage  watch
TOP
Poljot Time 3133 Cosmonaut Gagarin Aviation watch Vintage watch
AU$ 1,034
Seller
Moscow Classic
50
PL
Titoni Airmaster Automatic  Date G/P Gent's
Titoni Airmaster Automatic Date G/P Gent's
AU$ 850
Seller
The Watch Culture
AU
Urwerk UR-1001 Zeit Device
Urwerk UR-1001 Zeit Device
AU$ 565,000
Seller
SWISS TIME MACHINE
AU
Seagull 1963
Seagull 1963
AU$ 482
Seller
Private Seller
AU
Breguet Hora Mundi 5727
TOP
Breguet Hora Mundi 5727
AU$ 72,802
Seller
WatchesofMayfair.com
397
UK
Alpina Startimer Pilot Automatic
Alpina Startimer Pilot Automatic
AU$ 2,100
Seller
JOYCE JEWELLERY
6
AU
F.P.Journe Octa Quantieme Perpetuel NEW
TOP
F.P.Journe Octa Quantieme Perpetuel NEW
AU$ 85,633
Seller
Noblesse LP
55
UK
Audemars Piguet Royal Oak Selfwinding Diamond Watch
Audemars Piguet Royal Oak Selfwinding Diamond Watch
AU$ 110,000
Seller
ELITADIAMONDS
AU
Tudor Heritage Black Bay Automatik Dark 79230DK Lederband
TOP
Tudor Heritage Black Bay Automatik Dark 79230DK Lederband
AU$ 4,524
Seller
Uhren2000 GmbH
324
DE
Junkers Bauhaus Auto Watch Power Reserve Exhibition Back 40mm...
Junkers Bauhaus Auto Watch Power Reserve Exhibition Back 40mm...
AU$ 581
Seller
Watchpartners
AU
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
TOP
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
AU$ 810
Seller
WatchNation Limited
59
UK
TAG Heuer Formula 1 Calibre 5 Full Set
TAG Heuer Formula 1 Calibre 5 Full Set
AU$ 1,750
Seller
The Watch Culture
AU
Poljot Traveller Chronograph
Poljot Traveller Chronograph
AU$ 550
Seller
Private Seller
AU
Oris Artelier Translucent Skeleton
TOP
Oris Artelier Translucent Skeleton
AU$ 2,820
Seller
WatchesofMayfair.com
397
UK
Frederique Constant FC-335AS5M6B
Frederique Constant FC-335AS5M6B
AU$ 2,000
Seller
JOYCE JEWELLERY
6
AU
Frederique Constant Slimline Gents Small Seconds
Straight from the manufacturer
Frederique Constant Slimline Gents Small Seconds
AU$ 1,107
BrandBoutique Member
Frederique Constant SA
Rolex Day-Date 40
Rolex Day-Date 40
AU$ 44,000
Seller
ELITADIAMONDS
AU
Panerai Radiomir Chronograph 42 mm Ref. PAM00369
TOP
Panerai Radiomir Chronograph 42 mm Ref. PAM00369
AU$ 8,953
Seller
Uhren2000 GmbH
324
DE
Fortis Cosmonautis Stratoliner Ceramic Pm Automatic 42mm...
Fortis Cosmonautis Stratoliner Ceramic Pm Automatic 42mm...
AU$ 2,150
Seller
Watchpartners
AU
Bulova Diamond 96R212
TOP
Bulova Diamond 96R212
AU$ 583
Seller
WatchNation Limited
59
UK
Rolex Submariner Date Steel Ceramic Black Dial 116610LN NEW
TOP
Rolex Submariner Date Steel Ceramic Black Dial 116610LN NEW
AU$ 13,225
Free shipping
Seller
Watch Noble
11
US
Oris Royal Flying Doctor Service Limited Edition
Oris Royal Flying Doctor Service Limited Edition
AU$ 1,888
Seller
Private Seller
AU
Glashütte Original PanoMaticLunar
TOP
Glashütte Original PanoMaticLunar
AU$ 12,617
Seller
WatchesofMayfair.com
397
UK
Frederique Constant Slimline Moonphase
Frederique Constant Slimline Moonphase
AU$ 1,080
Seller
JOYCE JEWELLERY
6
AU
Titoni Cosmo 3000 Aut. Date G/P Ladies N.O.S
Titoni Cosmo 3000 Aut. Date G/P Ladies N.O.S
AU$ 850
Seller
The Watch Culture
AU
Audemars Piguet Royal Oak Chronograph
Audemars Piguet Royal Oak Chronograph
AU$ 35,000
Seller
ELITADIAMONDS
AU
Panerai Luminor 1950 47mm PAM 601
Panerai Luminor 1950 47mm PAM 601
AU$ 22,000
Seller
Watch Trader Pty Ltd
AU
Azimuth Gran Turismo Automobile Series Automatic Watch 3atm...
Azimuth Gran Turismo Automobile Series Automatic Watch 3atm...
AU$ 6,363
Seller
Watchpartners
AU
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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