New Watches AU$ 6,000 - AU$ 10,000
Checklist for Buying a New Watch
New Watches starting at AU$ 10,000
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TOP
Audemars Piguet Royal Oak Lady
AU$ 46,188
Seller
LUXE WARE (HK) LIMITED
122
HK
TOP
Arnold & Son HMS Lady
AU$ 12,729
Seller
LUXE WARE (HK) LIMITED
122
HK
TOP
Audemars Piguet ROO Chronograph Camouflage 2019 EU
AU$ 53,838
Free shipping
Seller
Tradeluxe Uhrenhandels GmbH
67
AT
TOP
Patek Philippe - Pilot 5524G-001
AU$ 75,274
Seller
luxurywatches
72
SE
TOP
Omega Moonwatch Speedmaster APOLLO XVII 45th Anniversary
AU$ 12,654
Free shipping
Seller
SORELLE RONCO
1295
IT
TOP
Romain Jerome Moon-DNA White with leather bracelet
AU$ 9,800
Seller
Private Seller
 
AU
TOP
Rolex 16613 Rolex Submariner Emerald Green Bezel and Dial...
AU$ 18,197
Seller
Providence Trading Co.
 
US
Fleur De Lis AL - 01
AU$ 435
Free shipping
Seller
Fleur De Lis Watch
 
AU
TOP
TAG Heuer Calibre 5 Connected
AU$ 4,400
Seller
Private Seller
 
AU
TOP
Corum Admiral's Cup AC-One
AU$ 9,349
Seller
Kaloudis & Sons
32
GR
TOP
Corum Bubble
AU$ 5,547
Free shipping
Seller
Chronolux.com
10
UK
Fortis Aviatis Blue Horizon Chrono Day Date Auto Watch 135pc...
AU$ 1,817
Seller
Watchpartners
131
AU
TOP
Benzinger Frosted Barley II
AU$ 9,955
Seller
Private Seller
 
AU
TOP
Glashütte Original Pano Tourbillon XL W/hunter caseback
AU$ 89,916
Seller
Chad Warrick
18
US
TOP
Chopard L.U.C Lunar One 161927-1001
AU$ 52,387
Seller
Watchdeals
321
NL
TOP
Rolex 116234 steel datejust Rainbow sapphire bezel diamonds
AU$ 16,770
Seller
Providence Trading Co.
 
US
TOP
Omega Seamaster Aqua Terra
AU$ 9,991
Seller
Private Seller
 
AU
Fleur De Lis Ace Moonphase - 01
AU$ 435
Free shipping
Seller
Fleur De Lis Watch
 
AU
Fortis B42 Official Cosmonaut Alarm Chronograph
AU$ 7,334
Seller
Private Seller
AU
Ikepod Megapod
AU$ 5,695
Seller
Private Seller
 
AU
Omega Seamaster Diver 300 M
AU$ 4,350
Seller
Private Seller
 
AU
Yves Saint Laurent
AU$ 374
Seller
Private Seller
AU
Audemars Piguet Royal Oak Selfwinding
AU$ 39,000
Seller
Private Seller
 
AU
Omega Seamaster Planet Ocean
AU$ 5,748
Seller
Private Seller
 
AU
Hublot Classic Fusion Racing Grey
AU$ 5,500
Seller
Private Seller
 
AU
Rado R22551253
AU$ 1,225
Seller
Private Seller
 
AU
Seiko Presage Fuyugeshiki Limited Edition
AU$ 650
Seller
Private Seller
 
AU
BOTTA DESIGN TRES24 PLUS BLACK EDITION
AU$ 742
Seller
Private Seller
 
AU
Omega Speedy Tuesday Ultraman
AU$ 11,000
Seller
Private Seller
 
AU
Rolex Daytona
AU$ 39,000
Seller
Private Seller
 
AU
Seagull 1963
AU$ 498
Seller
Private Seller
 
AU
Maurice Lacroix Pontos Chronograph Automatice PT6128
AU$ 2,290
Seller
Private Seller
 
AU
Seiko SKX007 Jordan 11 Concord Mod
AU$ 710
Seller
Private Seller
 
AU
Girard Perregaux Classic Bridges, 40mm
AU$ 30,000
Seller
Private Seller
 
AU
Fossil FS 4671
AU$ 139
Seller
Private Seller
AU
Girard Perregaux Heritage 1957 Limited Edition
AU$ 10,000
Seller
Private Seller
 
AU
Breitling Superocean heritaege 42
AU$ 5,599
Seller
Private Seller
 
AU
Fleur De Lis Al - 02
AU$ 435
Free shipping
Seller
Fleur De Lis Watch
 
AU
Oris Artelier Hand Winding, Small Second
AU$ 1,100
Seller
Private Seller
AU
Panerai Radiomir Black Seal
AU$ 9,263
Seller
Private Seller
 
AU
Rolex Datejust 41
AU$ 12,500
Seller
Private Seller
 
AU
Rolex Explorer
AU$ 10,500
Seller
Private Seller
 
AU
Seiko Japan Seiko Prospex Black Series SRPC49J1 'Ninja' Turtle...
AU$ 2,000
Seller
Private Seller
 
AU
Gucci G-timeless Chronograph XL Black Dial
AU$ 1,000
Seller
Private Seller
AU
Omega Speedmaster Moonwatch Professional "Tokyo 2020" Limited...
AU$ 14,000
Seller
Private Seller
 
AU
TAG Heuer Carrera Lady
AU$ 4,200
Seller
Private Seller
AU
IWC Ingenieur Chronograph Racer
AU$ 11,000
Seller
Private Seller
AU
Fleur De Lis Ace - 03
AU$ 375
Free shipping
Seller
Fleur De Lis Watch
 
AU
Iron Annie Bauhaus Chronograph Watch Swiss Eta 7750 Automatic...
AU$ 2,538
Seller
Watchpartners
131
AU
NOMOS Glashütte tangent Limited Edition Singapore 'Red dot'
AU$ 4,400
Seller
Private Seller
 
AU
TOP
Chopard Classiques Ladies White Gold Diamond Watch 109052
AU$ 39,089
Seller
Watchdeals
321
NL
Tudor Black Bay
AU$ 7,000
Seller
Private Seller
 
AU
Hublot Big Bang
AU$ 9,999
Seller
Private Seller
 
AU
Girard Perregaux Laureato
AU$ 11,288
Seller
Private Seller
 
AU
IWC Portuguese Chronograph
AU$ 8,199
Seller
Private Seller
 
AU
Auricoste Coffret Spirotechnique 300M
AU$ 4,513
Seller
Private Seller
AU
Rolex Sea-Dweller
AU$ 19,000
Seller
Private Seller
 
AU
Victorinox Swiss Army Maverick Chronograph
AU$ 925
Seller
Private Seller
 
AU
Omega Speedmaster
AU$ 10,300
Seller
Private Seller
 
AU
Tudor Classic
AU$ 2,911
Seller
Private Seller
 
AU
Seiko PERPETUAL CALANDAR SNQ039
AU$ 480
Seller
Private Seller
 
AU
TOP
Hamilton Khaki Navy Sub Auto Chronograph
AU$ 1,200
Seller
Private Seller
AU
TAG Heuer Carrera Calibre 17
AU$ 5,600
Seller
Private Seller
 
AU
Chronoswiss Delphis
AU$ 14,000
Seller
Private Seller
 
AU
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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