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Richard Mille RM 011 RM11-03 Unworn Carbon Automatic
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Richard Mille RM11-03 Carbon TPT Skeleton Dial Watch
Price on request
Free shipping
Professional dealer
4.95 (298)
US
Rolex Submariner (No Date) 124060 New Steel 41mm Automatic
Top
Rolex 2022 Submariner No Date(New) 124060 Black. full set
AU$21,929
Free shipping
Professional dealer
4.62 (5)
KR
Corum Bubble L082/03039 New Steel 47mm Automatic
Top
Corum Bubble 47 "Game Watch" Automatic Swiss Made
AU$4,240
+ AU$96 for shipping
Professional dealer
4.83 (113)
HK
Patek Philippe Aquanaut 5968G-001 Unworn White gold 42.2mm Automatic
Top
Patek Philippe Aquanaut White Gold Blue Dial Watch
AU$320,774
Free shipping
Professional dealer
4.95 (298)
US
Cartier Ballon Bleu 36mm WGBB0008 New Rose gold 36mm Automatic
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Cartier Ballon Bleu 36mm
AU$39,180
+ AU$156 for shipping
Professional dealer
4.83 (26)
FR
Audemars Piguet Royal Oak Selfwinding 15450ST.OO.1256ST.03 Unworn Steel 37mm Automatic
Audemars Piguet Royal Oak Automatik Edelstahl Herrenuhr Ref...
AU$105,399
+ AU$120 for shipping
Sold by Chrono24
DE
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic Australia, Millers Point
Rolex Submariner 116610LV Hulk 2021 B&P Some Stickers
AU$73,500
+ AU$50 for shipping
Professional dealer
4.99 (65)
AU
Rolex Sky-Dweller 326934 Unworn Steel 42mm Automatic
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Rolex Sky-Dweller Stainless Steel Jubilee Blue Dial Watch 326934
AU$52,932
Free shipping
Professional dealer
4.95 (298)
US
Rolex Daytona 116518LN New Yellow gold 40mm Automatic
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Rolex Daytona Oysterflex 116518LN Paul Newman Unworn New June...
AU$75,522
Free shipping
Professional dealer
4.92 (420)
ES
Girard Perregaux Laureato 81010-32-631-32A New Ceramic 42mm Automatic Australia, SYDNEY
Girard Perregaux Laureato black ceramic 81010-32-631-32a
AU$22,888
+ AU$29 for shipping
Professional dealer
4.93 (14)
AU
Audemars Piguet Royal Oak Selfwinding 77351ST.ZZ.1261ST.01 Unworn Steel 34mm Automatic Australia, Sydney
Audemars Piguet Royal Oak Selfwinding Automatic 34mm Diamond...
AU$81,900
+ AU$49 for shipping
Professional dealer
AU
TAG Heuer Monaco Calibre 12 CAW2111.FC6183 Unworn Steel 39mm Automatic Australia, Melbourne
Top
TAG Heuer Monaco Calibre 12
AU$7,495
Excl. shipping
Private Seller
AU
Rolex Datejust 41 126334 New Steel 41mm Automatic Australia, Randwick
Rolex Datejust 41 Bright Black Diamond Set (2022)
AU$23,995
Free shipping
Professional dealer
4.98 (34)
AU
Azimuth SP-1 Spaceship New Steel 45mm Manual winding Australia, Melbourne
Azimuth Spaceship Predator Watch Black Skeleton Mystery Jump...
AU$5,454
+ AU$12 for shipping
Professional dealer
4.87 (177)
AU
Patek Philippe Nautilus 5980/1AR-001 Unworn Gold/Steel 40.5mm Automatic
Patek Philippe Nautilus Flyback Chronograph Stahl / Gold...
AU$283,719
+ AU$120 for shipping
Sold by Chrono24
DE
F.P.Journe Octa Octa Lune Unworn Platinum 40mm Automatic Australia, Millers Point
F.P.Journe Octa Lune Black Label 2021
AU$400,000
+ AU$50 for shipping
Professional dealer
4.99 (65)
AU
Rolex Daytona 116505 Unworn Rose gold 40mm Automatic
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Rolex Cosmograph Daytona Rose Gold Diamond Black Dial Watch
AU$128,399
Free shipping
Professional dealer
4.95 (298)
US
Zenith Chronomaster Sport 03.3100.3600/69.M3100 New Steel 41mm Automatic
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Zenith Chronomaster Sport Unworn New April 2022 Ref. 03.3100.3...
AU$16,082
Free shipping
Professional dealer
4.92 (420)
ES
Rolex Submariner Date 126610LN New Steel 41mm Automatic Australia, SYDNEY
Rolex Submariner Date 126610LN 41mm
AU$27,000
+ AU$29 for shipping
Professional dealer
4.93 (14)
AU
Rolex Datejust 31 278241 Unworn Gold/Steel 31mm Automatic
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Rolex Datejust 31mm 278241 Stainless Steel and Rose Gold Grey...
AU$16,649
+ AU$237 for shipping
Professional dealer
4.94 (20)
UK
Rolex Daytona 116505 Unworn Rose gold 40mm Automatic Australia, Malvern East
Top
Rolex Daytona
AU$107,000
Excl. shipping
Private Seller
AU
Chopard Mille Miglia 168571-3007 New Steel 44mm Automatic Australia, Randwick
Chopard Mille Miglia GTS Azzurro Chrono 44 mm (2022) - Limited...
AU$8,250
Free shipping
Professional dealer
4.98 (34)
AU
Locman New Steel 34mm Quartz Australia, Melbourne
Locman Watch Change Donna Time Quartz Movt 5atm 34mm Black...
AU$245
+ AU$12 for shipping
Professional dealer
4.87 (177)
AU
Zenith El Primero Chronomaster 03.2040.4061/69.C496 Unworn Steel 42mm Automatic
Zenith Chronomaster El Primero Open Automatik 03.2040.4061/69....
AU$10,169
+ AU$252 for shipping
Sold by Chrono24
DE
Rolex GMT-Master II 126711CHNR Unworn Gold/Steel 40mm Automatic Australia, Millers Point
Rolex GMT-Master II 126711CHNR Rootbeer Mint 2020
AU$38,850
+ AU$50 for shipping
Professional dealer
4.99 (65)
AU
Rolex Datejust 36 126234 Unworn Steel 36mm Automatic
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Rolex Datejust 36 Stainless Steel Jubilee Diamond Blue...
AU$23,289
Free shipping
Professional dealer
4.95 (298)
US
Panerai PAM 01250 New Steel 42mm Automatic
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Panerai Luminor Due PAM01250 42mm Unworn New 2022
AU$8,672
Free shipping
Professional dealer
4.92 (420)
ES
Montblanc 128672 New Steel 40mm Automatic Australia, SYDNEY
Montblanc Heritage
AU$2,888
+ AU$29 for shipping
Professional dealer
4.93 (14)
AU
U-Boat U-1001 8038 New Titanium 47mm Automatic
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U-Boat Classico 47 1001 SS BLU Limited Edition of 300 - 100ATM...
AU$5,439
+ AU$140 for shipping
Professional dealer
4.81 (32)
BG
Rolex Submariner Date 126613LB Unworn Gold/Steel 41mm Automatic Australia, Paddington
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Rolex Submariner Date
AU$30,950
Excl. shipping
Private Seller
AU

Worry-Free Watch Purchases

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Breitling Superocean 42 A17366D81C1A1 New Steel 42mm Automatic Australia, Randwick
Breitling Superocean Automatic 42 (2022)
AU$4,250
Free shipping
Professional dealer
4.98 (34)
AU
New Steel Automatic Australia, Melbourne
Air Blue Alpha A S/s Pilots Watch Auto Date Sapphire Crystal...
AU$286
+ AU$12 for shipping
Professional dealer
4.87 (177)
AU
Rolex Daytona 116518LN Unworn Yellow gold 40mm Automatic
Rolex Daytona Oysterflex Chrongraph 18K Gold Oyster Perpetual...
AU$88,372
+ AU$120 for shipping
Sold by Chrono24
DE
Rolex Daytona 116500LN Unworn Steel 40mm Automatic Australia, Millers Point
Rolex Daytona 116500LN Black 2020 Mint Unpolished
AU$56,000
+ AU$50 for shipping
Professional dealer
4.99 (65)
AU
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic
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Rolex Submariner Stainless Steel Hulk Green Dial Watch 116610LV
AU$56,259
Free shipping
Professional dealer
4.95 (298)
US
Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic Australia, Sydney
Rolex GMT-Master II Pepsi 2022
AU$39,900
+ AU$150 for shipping
Professional dealer
4.98 (83)
AU
Breitling Superocean Heritage A10340161C1X1 Unworn Steel 38mm Automatic
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Breitling Superocean Heritage '57 Pastel Paradise Aquamarine...
AU$6,549
+ AU$237 for shipping
Professional dealer
4.94 (20)
UK
Maurice Lacroix Pontos S Extreme PT6028-ALB11-331 New Titanium 43mm Automatic
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Maurice Lacroix Pontos S Extreme Automatik Chronograph...
AU$3,125
Free shipping
Professional dealer
4.80 (975)
DE
Longines La Grande Classique L4.755.2.11.8 Unworn Quartz Australia, Chandler
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Longines La Grande Classique
AU$1,950
Excl. shipping
Private Seller
AU
Rolex Datejust 36 126234-0037 New Steel 36mm Automatic Australia, Randwick
Rolex Datejust 36 with White Gold Fluted Bezel, Blue Dial and...
AU$21,500
Free shipping
Professional dealer
4.98 (34)
AU
Azimuth SP-1 Spaceship New Steel 45mm Manual winding Australia, Melbourne
Azimuth Spaceship Earth Watch Rotating Earth Mystery Jump Hour...
AU$4,909
+ AU$12 for shipping
Professional dealer
4.87 (177)
AU
Omega Seamaster Planet Ocean 232.63.38.20.01.001 Unworn Red gold 37.5mm Automatic
Omega Seamaster Planet Ocean 18K Rosegold 232.63.38.20.01.001 B&P
AU$24,832
+ AU$252 for shipping
Sold by Chrono24
DE
Rolex Daytona 116518LN Unworn Yellow gold 40mm Automatic Australia, Millers Point
Rolex Daytona 116518LN 2022
AU$82,000
+ AU$50 for shipping
Professional dealer
4.99 (65)
AU
Rolex Oyster Perpetual Date 115200 Unworn Steel 34mm Automatic
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Rolex Oyster Perpetual Steel Black Dial Date 34MM Watch 115200
AU$15,274
Free shipping
Professional dealer
4.95 (298)
US
Rolex Daytona 116500LN Unworn Steel 40mm Automatic Australia, Sydney
Rolex Cosmograph Daytona 116500LN
AU$57,995
+ AU$150 for shipping
Professional dealer
4.98 (83)
AU
Zeno-Watch Basel X-Large Retro P592-Dia-g4 New Steel Automatic
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Zeno-Watch Basel X-Large Retro Retrograde (12 crystal)...
AU$3,590
+ AU$140 for shipping
Professional dealer
4.81 (32)
BG
Maurice Lacroix Pontos Chronographe PT6178-SS001-330-1 New Steel 43mm Automatic
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Maurice Lacroix Pontos Chronographe Automatique Herrenuhr ETA...
AU$2,669
Free shipping
Professional dealer
4.80 (975)
DE
Rolex Sky-Dweller 326933 Unworn Gold/Steel 42mm Automatic Australia, Paddington
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Rolex Sky-Dweller Jubilee Bracelet Champagne Dial Unworn May 2021
AU$36,000
Excl. shipping
Private Seller
AU
Rolex Datejust 41 126331 New Gold/Steel 41mm Automatic Australia, Randwick
Rolex Datejust 41 in Everose Rolesor and Chocolate Dial (2022)
AU$25,500
Free shipping
Professional dealer
4.98 (34)
AU
Junkers Iron Annie Ju 52 6686-2 New Steel 42mm Quartz Australia, Melbourne
Junkers Iron Annie Ju52 Quartz Watch Big Date 42mm Case Black...
AU$316
+ AU$12 for shipping
Professional dealer
4.87 (177)
AU
Sinn 103 103 Unworn Steel 41mm Automatic
Sinn 103 Sa G Chronograph Limitiert Automatik Stahl Herrenuhr...
AU$4,635
+ AU$142 for shipping
Sold by Chrono24
DE
Rolex Day-Date 36 128239 New White gold 36mm Automatic Australia, Millers Point
Rolex Day-Date 36 128239 MOP New
AU$63,000
+ AU$50 for shipping
Professional dealer
4.99 (65)
AU
Audemars Piguet Royal Oak Lady 15451ST.ZZ.1256ST.03 Unworn Steel 37mm Automatic
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Audemars Piguet Royal Oak Stainless Steel Blue Dial Diamond Bezel
AU$120,384
Free shipping
Professional dealer
4.95 (298)
US
Rolex Submariner Date 116613LN Unworn Gold/Steel 40mm Automatic Australia, Sydney
Rolex Submariner Date Two-Tone Black Dial
AU$28,995
+ AU$150 for shipping
Professional dealer
4.98 (83)
AU
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic Australia, Melbourne
Rolex GMT-Master II
AU$34,884
+ AU$29 for shipping
Professional dealer
AU
Maurice Lacroix Fiaba FA1003-SD502-170-1 New Steel 28mm Quartz
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Maurice Lacroix Fiaba Diamonds Round Date Ø 28 mm Damen-Armban...
AU$1,550
Free shipping
Professional dealer
4.80 (975)
DE
Cartier Santos (submodel) WHSA0019 Unworn Gold/Steel 39.8mm Manual winding Australia, 2904
Top
Cartier Santos
AU$37,984
Excl. shipping
Private Seller
AU
Omega Speedmaster 310.32.42.50.02.001 New Steel 42mm Manual winding Australia, Randwick
Omega Speedmaster 'Silver Snoopy Award' 50th Anniversary (2022)
AU$41,500
Free shipping
Professional dealer
4.98 (34)
AU
Swiss Military 2895 New Steel 45mm Quartz Australia, Melbourne
Swiss Military Cx Swiss Military Humvee Infantry Watch Swiss...
AU$204
+ AU$12 for shipping
Professional dealer
4.87 (177)
AU
Rolex Oyster Perpetual 41 124300 Unworn Steel 41mm Automatic
Rolex Oyster Perpetual 41 "Blue Dial" Automatik Herrenuhr Ref....
AU$19,472
+ AU$252 for shipping
Sold by Chrono24
DE
Rolex Sky-Dweller 326934 Unworn Steel 42mm Automatic Australia, Millers Point
Rolex Sky-Dweller 326934 White B&P Mint
AU$32,000
+ AU$50 for shipping
Professional dealer
4.99 (65)
AU
Rolex Yacht-Master II 116688 Unworn Yellow gold 44mm Automatic
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Rolex Yacht-Master II Yellow Gold White Index Dial Watch 116688
AU$91,497
Free shipping
Professional dealer
4.95 (298)
US
Tudor Black Bay Bronze 79250BB New Bronze 43mm Automatic Australia, Sydney
Tudor Black Bay Bucherer Bronze Blue Dial
AU$6,995
+ AU$100 for shipping
Professional dealer
4.98 (83)
AU
Rolex Day-Date 40 228235 New Rose gold 40mm Automatic Australia, Sunshine West
Rolex Day-Date 40
AU$120,000
+ AU$29 for shipping
Professional dealer
AU
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.