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Patek Philippe Nautilus 5980/1R-001 Unworn Rose gold 40mm Automatic
TOP
Patek Philippe Sealed Nautilus 18K Rose Gold Chronograph Watch...
AU$497,012
Free shipping
Professional dealer
371
US
Cartier Pasha Seatimer W301970M Unworn Yellow gold 42.5mm Automatic
TOP
Cartier Pasha Seatimer Chronograph 18kt Yellow Gold Automatic...
Price on request
Professional dealer
235
US
Richard Mille RM 011 RM11-03 Unworn Titanium 50mm Automatic
TOP
Richard Mille Rose Gold Automatic Flyback Chronograph Watch...
Price on request
Free shipping
Professional dealer
371
US
Bulgari Octo 103464 New Steel 40mm Automatic
TOP
Bulgari OCTO FINISSIMO WATCH 40mm 103464 NEW
AU$14,916
Professional dealer
899
JP
Audemars Piguet Royal Oak Offshore Chronograph 26470SO.OO.A002CA.01 Unworn Steel 42mm Automatic Australia, Sydney
Audemars Piguet Royal Oak Offshore Chronograph 26470SO Vampire
AU$52,000
Professional dealer
73
AU
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic Australia, Parramatta
Rolex 2020 Submariner Hulk
AU$41,990
Professional dealer
31
AU
116610LN Unworn Steel 40mm Automatic
Rolex Submariner Date Automatik Edelstahl Herrenuhr Ref....
AU$22,379
Sold by Chrono24
DE
Rolex Datejust 116200 Unworn Steel 36mm Automatic Australia, Croydon
TOP
Rolex Datejust
AU$20,000
Private Seller
 
AU
F.P.Journe Octa Octa Unworn Platinum 42mm Automatic
TOP
F.P.Journe OCTA QUANTIEME PERPETUEL PLATINUM Full Set
Price on request
Professional dealer
333
CZ
Audemars Piguet Royal Oak Selfwinding 15400ST.OO.1220ST.01 Unworn Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Stainless Steel Black Watch 15400ST....
AU$77,791
Free shipping
Professional dealer
371
US
Cartier Santos (submodel) WHSA0007 Unworn Steel 39.8mm Manual winding
TOP
Cartier Santos De Cartier Skeleton Custom Diamond Stainless...
AU$75,996
Professional dealer
846
US
Rolex Oyster Perpetual 124300 New Steel 41mm Automatic Australia, Mount Eliza
Rolex Oyster Perpetual 41 OP41 Green Dial 124300
AU$18,650
Free shipping
Professional dealer
100
AU
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic Australia, Sydney
Rolex Submariner Green "Hulk" - 2013 Mint
AU$36,500
Professional dealer
114
AU
Rolex GMT-Master II 16710 New Steel 40mm Automatic Australia, Sydney
Rolex GMT-Master II 16710 Black Bezel - Full Stickers
AU$29,000
Professional dealer
73
AU
Rolex Daytona 116503 Unworn Gold/Steel 40mm Automatic Australia, Parramatta
Rolex 2021 Daytona 40mm Oyster steel and Yellow Gold
AU$44,999
Professional dealer
31
AU
A. Lange & Söhne Saxonia 216.032 Unworn Red gold 37mm Manual winding
A. Lange & Söhne Saxonia 18K Rosegold Handaufzug Herrenuhr...
AU$25,569
Sold by Chrono24
DE
H.Moser & Cie. Endeavour 1341-0205 Unworn White gold 40.8mm Manual winding Australia, Perth
TOP
H.Moser & Cie. Endeavour Perpetual Calendar, White Gold, Fumé...
AU$48,000
Private Seller
 
AU
Omega Constellation Ladies 123.20.35.20.58.001 New Gold/Steel 35mm Automatic
TOP
Omega Constellation 123.20.35.20.58.001 CO‑AXIAL 35 MM
AU$8,270
Professional dealer
892
US
Rolex GMT-Master II 126710BLNR Unworn Steel 40mm Automatic
TOP
Rolex GMT Master II Stainless Steel Batman Bezel Black Dial Watch
AU$32,746
Free shipping
Professional dealer
371
US
Cartier Santos (submodel) WSSA0018 Unworn Steel 39.5mm Automatic
TOP
Cartier Santos De Cartier WSSA0018 Custom Diamond Stainless...
AU$45,598
Professional dealer
846
US
Seiko Grand Seiko SBGM239 New Steel 39.5mm Automatic Australia, Keysborough
Seiko Grand Seiko Automatic GMT SBGM239 Limited Edition For...
AU$8,500
Free shipping
Professional dealer
100
AU
Longines Master Collection L2.518.8.78.3 New Rose gold Automatic Australia, Churchlands
Longines Master Collection
AU$3,600
Professional dealer
 
AU
Tudor Black Bay 79230G Unworn Steel 41mm Automatic Australia, Sydney
Tudor Black Bay Harrods 79230G Unworn
AU$8,900
Professional dealer
73
AU
Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic Australia, Parramatta
Rolex GMT-Master II Pepsi Oyster Bracelet
AU$38,888
Professional dealer
31
AU
Omega Speedmaster Professional Moonwatch 310.20.42.50.01.001 Unworn Gold/Steel 42mm Manual winding
Omega Speedmaster Moonwatch Apollo 11 Co-Axial Stahl / Gold ...
AU$23,966
Sold by Chrono24
DE
Oris Chronoris 01 673 7739 4084-Set RS Unworn Steel 40mm Automatic Australia, Melbourne
TOP
Oris Chronoris Williams 40th Anniversary Ltd Edition
AU$3,950
Private Seller
 
AU
Omega Speedmaster Professional Moonwatch 310.20.42.50.01.001 New Steel 42mm Manual winding Australia, Sydney
Omega Speedmaster Professional Moonwatch Apollo 11 50th -...
AU$24,530
Professional dealer
114
AU
Patek Philippe Calatrava 5227J-001 Unworn Yellow gold 39mm Automatic
TOP
Patek Philippe Calatrava Yellow Gold Lacquered Index Dial...
AU$57,203
Free shipping
Professional dealer
371
US
Cartier Santos (submodel) WSSA0018 Unworn Steel 39.5mm Automatic
TOP
Cartier Santos De Cartier Large Model WSSA0018 Custom Diamond...
AU$41,452
Professional dealer
846
US
Grande Akane Urushi Dial New Steel 37mm Automatic Australia, Keysborough
Kurono Tokyo Grande Akane Urushi Dial - 2021
AU$9,300
Free shipping
Professional dealer
100
AU
Maurice Lacroix Les Classiques Date LC1026-SS001-130-1 New Steel 33mm Quartz
TOP
Maurice Lacroix Les Classiques Date Damenuhr Lederband schwarz...
AU$548
Free shipping
Professional dealer
2125
DE
Rolex Explorer II 16570 New Steel 40mm Automatic Australia, Sydney
Rolex Explorer II Polar 3186 movement - Full Stickers
AU$29,000
Professional dealer
73
AU
Rolex GMT-Master II 116710BLNR Unworn Steel 40mm Automatic Australia, Parramatta
Rolex "GMT-Master II ""Batman"""
AU$27,300
Professional dealer
31
AU
Omega Seamaster Diver 300 M 210.92.42.20.01.001 Unworn Titanium 42mm Automatic
Omega Seamaster Diver 300M 007 Edition Co-Axial Ref. 210.92.42...
AU$12,264
Sold by Chrono24
DE

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.