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Patek Philippe Calatrava Pilot Travel Time White Gold 2018
TOP
Patek Philippe Calatrava Pilot Travel Time White Gold 2018
AU$ 71,300
Free shipping
Seller
Tradeluxe Uhrenhandels GmbH
41
AT
Chopard L' Heure de Diamant
TOP
Chopard L' Heure de Diamant
AU$ 72,642
Seller
GMT Watches And Jewellery Trading
AE
Franck Muller Vanguard Grande Date Rosegold
TOP
Franck Muller Vanguard Grande Date Rosegold
AU$ 38,255
Free shipping
Seller
Tradeluxe Uhrenhandels GmbH
41
AT
Breguet Classique 5178
TOP
Breguet Classique 5178
AU$ 30,262
Free shipping
Seller
Century Watches
13
ES
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
TOP
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
AU$ 10,397
Free shipping
Seller
Ye Olde Timekeepers, Inc.
9
US
Corum Admiral´s Cup Regatta 18k Rose Gold
TOP
Corum Admiral´s Cup Regatta 18k Rose Gold
AU$ 20,674
Seller
CANTELI JOYEROS SL
 
ES
Ateliers deMonaco Tourbillon Oculus 1297 Titane
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1297 Titane
AU$ 95,230
BrandBoutique Member
Les Ateliers deMonaco SARL
Linde Werdelin SpidoLite Gold
Straight from the manufacturer
Linde Werdelin SpidoLite Gold
AU$ 40,887
BrandBoutique Member
Linde Werdelin LTD
Richard Mille Tourbillon Split Second Chrono Airbus Corp Jets
TOP
Richard Mille Tourbillon Split Second Chrono Airbus Corp Jets
AU$ 1,118,294
Seller
Raffi Boyadjian Watches Inc.
12
US
Girard Perregaux Heritage Place Girardet
TOP
Girard Perregaux Heritage Place Girardet
AU$ 31,743
Seller
Juwelier Colman
 
BE
Rolex Datejust Rose Gold MOP Diamonds
TOP
Rolex Datejust Rose Gold MOP Diamonds
AU$ 19,427
Seller
Harley's Time LLC
47
US
Cvstos Eagle of Russia 'Proud to be Russian'(Limited )
TOP
Cvstos Eagle of Russia 'Proud to be Russian'(Limited )
AU$ 24,255
Free shipping
Seller
Istock LTD
57
LV
Tissot Couturier Automático
TOP
Tissot Couturier Automático
AU$ 916
Seller
First Advanced Watches
26
ES
Omega Seamaster Aqua Terra
TOP
Omega Seamaster Aqua Terra
AU$ 9,997
Seller
Private Seller
 
AU
Oris BC3 Advanced day date
TOP
Oris BC3 Advanced day date
AU$ 1,408
Seller
CANTELI JOYEROS SL
 
ES
Ateliers deMonaco Tourbillon Oculus 1298
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1298
AU$ 113,787
BrandBoutique Member
Les Ateliers deMonaco SARL
Linde Werdelin Oktopus Moon Carbon
Straight from the manufacturer
Linde Werdelin Oktopus Moon Carbon
AU$ 29,439
BrandBoutique Member
Linde Werdelin LTD
U-Boat U-1942 Very Limited Edition special No
TOP
U-Boat U-1942 Very Limited Edition special No
AU$ 38,255
Seller
Trendpartners
11
NL
Seiko Astron SSE021J1
TOP
Seiko Astron SSE021J1
AU$ 2,606
Seller
WatchNation Limited
47
UK
IWC Big Pilot Bronze
TOP
IWC Big Pilot Bronze
AU$ 17,161
Seller
Harley's Time LLC
47
US
JeanRichard Paramount Pack 3 watches
TOP
JeanRichard Paramount Pack 3 watches
AU$ 30,522
Seller
Fernando Monge SA
99
ES
Omega Seamaster Planet Ocean - limited edition - NEW/UNWORN
TOP
Omega Seamaster Planet Ocean - limited edition - NEW/UNWORN
AU$ 12,198
Seller
LUXURY TRADING ZURICH GMBH
11
CH
Seagull 1963
Seagull 1963
AU$ 465
Seller
Private Seller
AU
Patek Philippe Nautilus
TOP
Patek Philippe Nautilus
AU$ 32,313
Seller
chronostars
 
AT
Ateliers deMonaco Tourbillon Oculus 1297
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1297
AU$ 108,252
BrandBoutique Member
Les Ateliers deMonaco SARL
Linde Werdelin SpidoSpeed Gold
Straight from the manufacturer
Linde Werdelin SpidoSpeed Gold
AU$ 52,336
BrandBoutique Member
Linde Werdelin LTD
Ulysse Nardin Freak Cruiser Tourbillon 2056-131 Rose Gold 45mm
TOP
Ulysse Nardin Freak Cruiser Tourbillon 2056-131 Rose Gold 45mm
AU$ 65,420
Seller
Taleda
329
CH
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
TOP
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
AU$ 830
Seller
WatchNation Limited
47
UK
TAG Heuer Monaco Calibre 11 Steve McQueen
TOP
TAG Heuer Monaco Calibre 11 Steve McQueen
AU$ 7,964
Seller
Harley's Time LLC
47
US
Breguet Classique Automatico Brillantes
TOP
Breguet Classique Automatico Brillantes
AU$ 22,709
Seller
Fernando Monge SA
99
ES
Patek Philippe World Time 5131/1P-001
Patek Philippe World Time 5131/1P-001
AU$ 232,627
Seller
UK Time Legend
 
UK
Patek Philippe Nautilus 5712R  With BOX and Papers
Patek Philippe Nautilus 5712R With BOX and Papers
AU$ 65,000
Seller
Private Seller
AU
A. Lange & Söhne Langematik Perpetual English dial
TOP
A. Lange & Söhne Langematik Perpetual English dial
AU$ 84,486
Seller
WatchesofMayfair.com
361
UK
Ateliers deMonaco Admirale Chronographe Flyback Classique
Straight from the manufacturer
Ateliers deMonaco Admirale Chronographe Flyback Classique
AU$ 39,069
BrandBoutique Member
Les Ateliers deMonaco SARL
Linde Werdelin SpidoLite Titanium
Straight from the manufacturer
Linde Werdelin SpidoLite Titanium
AU$ 22,897
BrandBoutique Member
Linde Werdelin LTD
Doxa GRANDE METRE BLUE PLANET LIMITED EDITION 800PCS WORLD
TOP
Doxa GRANDE METRE BLUE PLANET LIMITED EDITION 800PCS WORLD
AU$ 5,035
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
78
PL
Maurice Lacroix Pontos Day Date
TOP
Maurice Lacroix Pontos Day Date
AU$ 2,349
Seller
WatchNation Limited
47
UK
Sinn 757 III LIMITED Edition
TOP
Sinn 757 III LIMITED Edition
AU$ 4,379
Seller
Classic Watch
12
DE
De Grisogono Instrumento NUNO
TOP
De Grisogono Instrumento NUNO
AU$ 14,529
Seller
Fernando Monge SA
99
ES
Patek Philippe Nautilus 5711/1R-001
Patek Philippe Nautilus 5711/1R-001
AU$ 81,423
Seller
UK Time Legend
 
UK
Omega Seamaster Planet Ocean
Omega Seamaster Planet Ocean
AU$ 5,628
Seller
Private Seller
AU
Hublot Unico Red Sapphire
TOP
Hublot Unico Red Sapphire
AU$ 85,951
Seller
WatchesofMayfair.com
361
UK
Ateliers deMonaco Poinçon de Genève Saphir
Straight from the manufacturer
Ateliers deMonaco Poinçon de Genève Saphir
AU$ 39,720
BrandBoutique Member
Les Ateliers deMonaco SARL
Linde Werdelin Oktopus Double Date Carbon - Green
Straight from the manufacturer
Linde Werdelin Oktopus Double Date Carbon - Green
AU$ 21,261
BrandBoutique Member
Linde Werdelin LTD
Hamilton Khaki X-Wind
Hamilton Khaki X-Wind
AU$ 1,641
Seller
CANTELI JOYEROS SL
 
ES
Hamilton Pan Europ
TOP
Hamilton Pan Europ
AU$ 1,312
Seller
WatchNation Limited
47
UK
Rolex GMT 2  Ref.16710 Bj.2007  (Z) Ungetragen LC100  NUR...
Rolex GMT 2 Ref.16710 Bj.2007 (Z) Ungetragen LC100 NUR...
AU$ 32,557
Seller
Uhren - Borgardts
 
DE
Rolex 2018  Rolex Oyster Perpetual 39mm Blue Green Stainless...
Rolex 2018 Rolex Oyster Perpetual 39mm Blue Green Stainless...
AU$ 7,406
Seller
Collectors Coins & Jewelry
 
US
Patek Philippe Nautilus 5712G-001
Patek Philippe Nautilus 5712G-001
AU$ 65,687
Seller
UK Time Legend
 
UK
Poljot Traveller Chronograph
Poljot Traveller Chronograph
AU$ 550
Seller
Private Seller
AU
Omega Constellation My Choise / Iris Ladies Small
Omega Constellation My Choise / Iris Ladies Small
AU$ 8,139
Seller
Terzian Garo & Sia OE
 
GR
Ateliers deMonaco Poinçon de Genève Classique
Straight from the manufacturer
Ateliers deMonaco Poinçon de Genève Classique
AU$ 34,022
BrandBoutique Member
Les Ateliers deMonaco SARL
Linde Werdelin SpidoSpeed Black DLC
Straight from the manufacturer
Linde Werdelin SpidoSpeed Black DLC
AU$ 19,626
BrandBoutique Member
Linde Werdelin LTD
Hamilton Khaki Field Auto
Hamilton Khaki Field Auto
AU$ 604
Seller
CANTELI JOYEROS SL
 
ES
Bulova Diamond 96R212
TOP
Bulova Diamond 96R212
AU$ 679
Seller
WatchNation Limited
47
UK
Junghans Max Bill Chronoscope Limited Edition
Junghans Max Bill Chronoscope Limited Edition
AU$ 11,379
Seller
Juwel Wago-Import Vertr.GmbH
 
DE
Rolex Submariner Sea-Dweller  NEU
Rolex Submariner Sea-Dweller NEU
AU$ 13,837
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
126
DE
Audemars Piguet Royal Oak Lady 67651IP.ZZ.1261IP.01
Audemars Piguet Royal Oak Lady 67651IP.ZZ.1261IP.01
Price on request
Seller
UK Time Legend
 
UK
Oris Royal Flying Doctor Service Limited Edition
Oris Royal Flying Doctor Service Limited Edition
AU$ 1,888
Seller
Private Seller
AU
Rolex Lady-Datejust
Rolex Lady-Datejust
AU$ 29,301
Seller
Terzian Garo & Sia OE
 
GR
Ateliers deMonaco Ronde de Monte-Carlo Femme
Straight from the manufacturer
Ateliers deMonaco Ronde de Monte-Carlo Femme
AU$ 39,069
BrandBoutique Member
Les Ateliers deMonaco SARL
Linde Werdelin Oktopus MoonLite - White
Straight from the manufacturer
Linde Werdelin Oktopus MoonLite - White
AU$ 27,803
BrandBoutique Member
Linde Werdelin LTD
Hamilton Khaki Field King
Hamilton Khaki Field King
AU$ 606
Seller
CANTELI JOYEROS SL
 
ES
IWC Portuguese Perpetual Calendar
TOP
IWC Portuguese Perpetual Calendar
AU$ 43,529
Seller
WatchesofMayfair.com
361
UK
Rolex GMT-Master II
Rolex GMT-Master II
AU$ 12,448
Seller
Gioielleria Antonio Pezzuto
 
IT
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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