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Franck Muller Vanguard V45 CC DT KRYPTON CARBON New Carbon 44mm Automatic
TOP
Franck Muller Vanguard Chronograph Krypton Carbon (New Full Set)
AU$ 22,917
Free shipping
Professional dealer
22
HK
Jacob & Co. Unworn Steel 47mm Quartz
TOP
Jacob & Co. . Ghost Steel Black PVD Digital Mens Watch...
AU$ 5,846
Professional dealer
231
US
Hublot Techframe Ferrari Tourbillon Chronograph 408.QU.0123.RX Unworn Carbon 45mm Manual winding
TOP
Hublot Techframe Ferrari Tourbillon Chronograph 45mm Carbon
AU$ 193,641
Free shipping
Professional dealer
145
AT
Jacob & Co. Unworn Steel 47mm Quartz
TOP
Jacob & Co. . Ghost Carbon Bezel Blue Analog Quartz Men Watch...
AU$ 6,403
Professional dealer
231
US
TAG Heuer Monaco Calibre 11 CAW211A Unworn Steel 39mm Automatic
TOP
TAG Heuer Monaco Steve McQueen Come Nos
AU$ 21,333
Professional dealer
155
IT
Omega Speedmaster Professional Moonwatch 310.20.42.50.01.001 New Steel 42mm Manual winding Australia
Omega Speedmaster Professional Moonwatch Apollo 11 50th -...
AU$ 20,700
Professional dealer
104
AU
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic Australia
Rolex GMT-Master II Pepsi Oyster Bracelet 126710BLRO
AU$ 33,500
Professional dealer
61
AU
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic Australia
Rolex GMT-Master II
AU$ 34,995
Professional dealer
 
AU
Patek Philippe Aquanaut 5968A-001 Unworn Steel 42.2mm Automatic Australia, NSW
Patek Philippe Aquanaut
Price on request
Professional dealer
 
AU
Blancpain Fifty Fathoms 5015 12B40 052A Unworn Titanium 45mm Automatic
Blancpain Blanpain Fifty Fathoms Automatik Titan Ref. 5015...
AU$ 18,462

Sold by Chrono24

DE
Rolex Daytona 116515ln Unworn Rose gold 40mm Automatic Australia, sydney
TOP
Rolex Daytona
AU$ 55,000
Private Seller
 
AU
Rolex GMT-Master II 116713LN New Gold/Steel 40mm Automatic
TOP
Rolex GMT-Master II Black Men's Watch 116713LN-0001
AU$ 25,053
Free shipping
Professional dealer
635
US
Rolex Oyster Perpetual 36 126000 Unworn Steel 36mm Automatic Australia
Rolex Oyster Perpetual Blue Dial 36mm
AU$ 11,995
Professional dealer
15
AU
Bulgari 103219 New Steel Automatic
TOP
Bulgari Special Edition ROMA 103219
AU$ 7,155
Professional dealer
155
IT
Rolex Oyster Perpetual 39 114300 Unworn Steel 39mm Automatic Australia
Rolex Oyster Perpetual
AU$ 13,000
Professional dealer
104
AU
Rolex GMT-Master II 16710 New Steel 40mm Automatic Australia
Rolex GMT-Master II 16710 Black Bezel - Full Stickers
AU$ 29,000
Professional dealer
61
AU
Tudor Black Bay GMT M79830RB-0001 New Steel 41mm Automatic Australia
Tudor Black Bay Gmt
AU$ 5,750
Professional dealer
 
AU
Patek Philippe Nautilus 5711/1A-010 New Steel 40mm Automatic Australia, NSW
Patek Philippe Nautilus
Price on request
Professional dealer
 
AU
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding
Omega Speedmaster Moonwatch Chronograph Handaufzug Ref....
AU$ 9,272

Sold by Chrono24

DE
Hamilton Khaki Navy Scuba H82505140 New Steel 43mm Automatic
TOP
Hamilton Khaki Navy Scuba Auto
AU$ 1,288
Professional dealer
279
ES
Audemars Piguet Royal Oak Chronograph 26331ST.OO.1220ST.01 New Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Chronograph Steel Blue Dial 26331ST....
AU$ 85,427
Professional dealer
114
US
Rolex Datejust 126334 Unworn Steel 41mm Automatic Australia
Rolex Datejust 41mm Fluted Bezel Blue Stick Dial
AU$ 18,995
Professional dealer
15
AU
Rolex Day-Date 36 18238 New Yellow gold 36mm Automatic
TOP
Rolex Day-Date Yellow Gold 18238 N.O.S. Fossil / Jurassic Park...
AU$ 56,615
Professional dealer
1318
NL
Tudor Black Bay Bronze 79250BB New Bronze 43mm Automatic Australia
Tudor Black Bay Bucherer Bronze Blue Dial
AU$ 6,990
Professional dealer
104
AU
Rolex Explorer II 216570 New Steel 42mm Automatic Australia
Rolex Explorer II White 216570 Discontinued New
AU$ 18,000
Professional dealer
61
AU
Rolex Submariner (No Date) 114060 New Steel 40mm Automatic Australia
Rolex Submariner
AU$ 20,500
Professional dealer
 
AU
Rolex Day-Date 40 228206-0004 New Platinum 40mm Automatic Australia, NSW
Rolex Day-Date 40
Price on request
Professional dealer
 
AU
Omega Speedmaster 522.30.42.30.06.001 Unworn Steel 42mm Manual winding
Omega Speedmaster Olympic Tokyo 2020 Rising Sun 522.30.42.30.0...
AU$ 13,703

Sold by Chrono24

DE
Omega Constellation Ladies 123.20.35.20.58.001 New Gold/Steel 35mm Automatic
TOP
Omega Constellation 123.20.35.20.58.001 CO‑AXIAL 35 MM
AU$ 9,168
Professional dealer
860
US
Patek Philippe Aquanaut 5164A-001 New Steel 40.8mm Automatic
TOP
Patek Philippe Aquanaut Travel Time Stainless Steel 5164A
AU$ 118,730
Professional dealer
114
US
Rolex Submariner Date 126610LN Unworn Steel 41mm Automatic Australia
Rolex Submariner Date 41mm
AU$ 22,795
Professional dealer
15
AU
Jaeger-LeCoultre Reverso (submodel) Q3002420 New Rose gold Manual winding
TOP
Jaeger-LeCoultre Reverso Septantieme Limited Edition
AU$ 37,895
Professional dealer
125
CH
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic Australia
Rolex Submariner Green "Hulk" - 2019 Mint/Unworn
AU$ 34,000
Professional dealer
104
AU
Rolex Explorer II 16570 New Steel 40mm Automatic Australia
Rolex Explorer II Polar 3186 movement - Full Stickers
AU$ 29,000
Professional dealer
61
AU
Rolex Sea-Dweller 126600 New Steel 43mm Automatic Australia
Rolex Sea-Dweller
AU$ 23,800
Professional dealer
 
AU
Rolex Day-Date 36 118238 New Yellow gold 36mm Automatic Australia, NSW
Rolex Day-Date President
Price on request
Professional dealer
 
AU
Panerai Luminor Marina Automatic PAM01313 Unworn Steel 44mm Automatic
Panerai Luminor Marina Automatik Edelstahl Herrenuhr Ref....
AU$ 11,241

Sold by Chrono24

DE
Rolex Submariner (No Date) 124060 New Steel 41mm Automatic
TOP
Rolex Submariner No Date Reference #: 124060
AU$ 19,352
Professional dealer
89
US
Rolex Sea-Dweller Deepsea 116660 Unworn Steel 44mm Automatic
TOP
Rolex Sea-Dweller Deepsea Steel Blue Dial 116660
AU$ 22,443
Professional dealer
114
US
Rolex Datejust 126334 Unworn Steel 41mm Automatic Australia
Rolex 2020 Datejust 41mm Grey Dial
AU$ 18,995
Professional dealer
15
AU
Sinn 556 556.010 New Steel 38,5mm Automatic
TOP
Sinn 556 I rote Sekunde schwarzes Lederband in Vintage-Optik...
AU$ 1,608
Professional dealer
534
DE
Rolex Submariner Date 116610LN New Steel 40mm Automatic Australia
Rolex Submariner Date 40mm
AU$ 22,500
Professional dealer
104
AU
Rolex Daytona 116519LN New White gold 40mm Automatic Australia
Rolex Daytona 116519LN Full Stickers
AU$ 62,500
Professional dealer
61
AU
Rolex Datejust 126233 New Gold/Steel 36mm Automatic Australia
Rolex Datejust
AU$ 25,500
Professional dealer
AU
Rolex Day-Date 36 18038 New Yellow gold 36mm Automatic Australia, NSW
Rolex Day-Date
Price on request
Professional dealer
 
AU
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding
Omega Speedmaster Moonwatch Chronograph Co-Axial Ref. 311.30.4...
AU$ 8,779

Sold by Chrono24

DE
Rolex Datejust 126300 blio New Steel Automatic Australia
Rolex Datejust 41
AU$ 13,500
Professional dealer
20
AU
Patek Philippe Aquanaut 5167A-001 New Steel 40mm Automatic
TOP
Patek Philippe Aquanaut Selfwinding Black Dial 5167A-001
Price on request
Professional dealer
114
US
Rolex Datejust II 126331 Unworn Rose gold 41mm Automatic Australia
Rolex Datejust 41mm Chocolate Diamond Dial Two Tone Everose...
AU$ 25,000
Professional dealer
15
AU
Omega Speedmaster '57 331.12.42.51.01.002 New Steel 41.5mm Automatic Australia
TOP
Omega Speedmaster '57 Omega Co-Axial Chronograph 41.5 mm
AU$ 9,731
Free shipping
Professional dealer
78
AU
Rolex Oyster Perpetual 124300 Unworn Steel 41mm Automatic Australia
Rolex Oyster Perpetual 124300 Silver 41mm Dial
AU$ 14,500
Professional dealer
104
AU
Rolex Submariner Date 16610LV New Steel 40mm Automatic Australia
Rolex Submariner Kermit 16610LV Full Stickers Original Receipt
AU$ 39,000
Professional dealer
61
AU
Parmigiani Fleurier Tonda PFC283-1062500-XC2521 New Rose gold 33.7mm Automatic
TOP
Parmigiani Fleurier Tonda Metropolitaine Selene 18k Rose Gold...
AU$ 13,225
Professional dealer
1068
US
Rolex Datejust 126334 New Steel 41mm Automatic Australia, NSW
Rolex Datejust
Price on request
Professional dealer
 
AU
Tudor Black Bay Fifty-Eight 79010SG Unworn Silver 39mm Automatic
Tudor Black Bay Fifty-Eight 925 Automatik Herrenuhr Ref....
AU$ 7,795

Sold by Chrono24

DE
Breitling Superocean Heritage A103702A1C1A1 New Steel 42mm Automatic
TOP
Breitling Superocean Heritage '57 Limited Edition II Rainbow...
AU$ 10,024
Professional dealer
89
US
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic
TOP
Rolex GMT-Master II Batman 40mm Steel Jubilee Bracelet 126710BLNR
AU$ 26,787
Professional dealer
114
US
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic Australia
Rolex 2020 Submariner Hulk
AU$ 35,990
Professional dealer
15
AU
Rolex Submariner Date 126613LN New Gold/Steel 41mm Automatic Australia
Rolex Submariner Date Black Dial 41mm
AU$ 25,000
Professional dealer
20
AU
Breitling Navitimer 1 B01 Chronograph 43 AB01212B1C1A1 New Steel 43mm Automatic Australia
Breitling Navitimer 1 B01 Chronograph 43 Pan Am
AU$ 10,155
Professional dealer
104
AU
Rolex Sky-Dweller 326934 Unworn Steel 42mm Automatic Australia
Rolex Sky-Dweller Blue 326934
AU$ 38,000
Professional dealer
61
AU
Parmigiani Fleurier Tonda PFC267-1263300 New White gold 39mm Automatic
TOP
Parmigiani Fleurier Tonda 1950 18k White Gold 39mm MOP Dial...
AU$ 8,352
Professional dealer
1068
US
Rolex Yacht-Master 40 116622 New Steel 40mm Automatic Australia, NSW
Rolex Yacht-Master
Price on request
Professional dealer
 
AU
Breitling Exospace B55 Connected VB5510 Unworn Titanium 44mm Quartz
Breitling Exospace B55 Titan Herrenuhr Ref. VB5510 Box & Papiere
AU$ 8,779

Sold by Chrono24

DE

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.