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Baume & Mercier automatic chronograph
TOP
Baume & Mercier automatic chronograph
AU$ 5,379
Seller
i monili di Gaspare Aprile srl
10
IT
Harry Winston Premier
TOP
Harry Winston Premier
AU$ 22,669
Seller
LUXE WARE (HK) LIMITED
81
HK
Breguet Classique La Musical 7800BB/11/9YV
TOP
Breguet Classique La Musical 7800BB/11/9YV
AU$ 85,216
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
236
UK
Zenith CAPTAIN WINSOR
TOP
Zenith CAPTAIN WINSOR
AU$ 31,917
Seller
LUXE WARE (HK) LIMITED
81
HK
Richard Mille RM 011 03 Rose Gold TI
TOP
Richard Mille RM 011 03 Rose Gold TI
AU$ 326,971
Free shipping
Seller
Express Watches
6
US
TAG Heuer Calibre 5 Connected
TOP
TAG Heuer Calibre 5 Connected
AU$ 4,400
Seller
Private Seller
 
AU
Chopard L’heure Du Diamant Medium Oval – 139383-1001
TOP
Chopard L’heure Du Diamant Medium Oval – 139383-1001
AU$ 85,606
Seller
Mall of the Watch
866
MC
Ulysse Nardin Maxi Marine Diver Black sea Chrono
TOP
Ulysse Nardin Maxi Marine Diver Black sea Chrono
AU$ 14,512
Seller
CANTELI JOYEROS SL
14
ES
Benzinger Frosted Barley II
TOP
Benzinger Frosted Barley II
AU$ 10,955
Seller
Private Seller
 
AU
Frederique Constant FC-310WHF2PD4B3
Frederique Constant FC-310WHF2PD4B3
AU$ 4,450
Seller
JOYCE JEWELLERY
10
AU
Omega Speedmaster Professional Moonwatch
Omega Speedmaster Professional Moonwatch
AU$ 5,000
Seller
Private Seller
AU
Omega Seamaster Aqua Terra
TOP
Omega Seamaster Aqua Terra
AU$ 9,951
Seller
Private Seller
 
AU
Zenith ACADEMY CHRISTOPHE COLOMB EQUATION OF TIME
TOP
Zenith ACADEMY CHRISTOPHE COLOMB EQUATION OF TIME
AU$ 214,261
Seller
ZEGG & CERLATI
53
MC
Richard Mille RM 055 Bubba Watson Asia Edition
TOP
Richard Mille RM 055 Bubba Watson Asia Edition
AU$ 213,242
Free shipping
Seller
Express Watches
6
US
Panerai Luminor Submersible 1950 3 Days Automatic
Panerai Luminor Submersible 1950 3 Days Automatic
AU$ 9,200
Seller
Private Seller
AU
Rolex Sea-Dweller
Rolex Sea-Dweller
AU$ 14,000
Seller
Private Seller
AU
Rolex Datejust II Collector Estate Watch
TOP
Rolex Datejust II Collector Estate Watch
AU$ 15,638
Seller
Private Seller
AU
IWC Portofino Chronograph
IWC Portofino Chronograph
AU$ 5,500
Seller
Private Seller
AU
Ulysse Nardin Marine Chronograph
TOP
Ulysse Nardin Marine Chronograph
AU$ 12,963
Seller
CANTELI JOYEROS SL
14
ES
Seiko SARX053 Seiko Presage
Seiko SARX053 Seiko Presage
AU$ 1,199
Seller
Private Seller
 
AU
Seagull 1963
Seagull 1963
AU$ 496
Seller
Private Seller
AU
Alpina Startimer Pilot Automatic
Alpina Startimer Pilot Automatic
AU$ 2,000
Seller
JOYCE JEWELLERY
10
AU
Zenith PILOT AERONEF 48 MM TYPE XX TOURBILLON
TOP
Zenith PILOT AERONEF 48 MM TYPE XX TOURBILLON
AU$ 65,746
Seller
ZEGG & CERLATI
53
MC
Corum Admiral's Cup Challenger
Corum Admiral's Cup Challenger
AU$ 4,800
Seller
MTS Watches & Repairs
AU
Meistersinger N 03
Meistersinger N 03
AU$ 2,000
Seller
Private Seller
AU
Moritz Grossmann ATUM Backpage, charcoal
Straight from the manufacturer
Moritz Grossmann ATUM Backpage, charcoal
AU$ 62,615
BrandBoutique Member
Grossmann Uhren GmbH
Tudor HERITAGE BLACK BAY DARK 79230DK
TOP
Tudor HERITAGE BLACK BAY DARK 79230DK
AU$ 4,874
Free shipping
Seller
Plus Watch - Luxury Watches
2993
IT
Ulysse Nardin Marine Diver  Black Sea Blue Dial
TOP
Ulysse Nardin Marine Diver Black Sea Blue Dial
AU$ 9,376
Seller
CANTELI JOYEROS SL
14
ES
Yves Saint Laurent
Yves Saint Laurent
AU$ 372
Seller
Private Seller
AU
Girard Perregaux Laureato
Girard Perregaux Laureato
AU$ 11,288
Seller
Private Seller
 
AU
Alpina Startimer Pilot Heritage
Alpina Startimer Pilot Heritage
AU$ 1,500
Seller
JOYCE JEWELLERY
10
AU
Zenith Pilot Type 20 Tourbillon Diamonds
TOP
Zenith Pilot Type 20 Tourbillon Diamonds
AU$ 184,421
Seller
ZEGG & CERLATI
53
MC
Panerai Radiomir
TOP
Panerai Radiomir
AU$ 8,528
Free shipping
Seller
AB Time Inc.
156
US
Rolex Sky-Dweller Annual Calendar on Strap Chocolate Dial
Rolex Sky-Dweller Annual Calendar on Strap Chocolate Dial
AU$ 42,258
Seller
Private Seller
AU
Junkers Atlantic Flight East-west 6486-2 Quartz Watch Swiss...
Junkers Atlantic Flight East-west 6486-2 Quartz Watch Swiss...
AU$ 518
Seller
Watchpartners
AU
Omega CONSTELLATION OMEGA CO-AXIAL 38 MM ROSE GOLD
TOP
Omega CONSTELLATION OMEGA CO-AXIAL 38 MM ROSE GOLD
AU$ 17,641
Seller
Plus Watch - Luxury Watches
2993
IT
Rolex GMT Master II BLNR NEW 116710BLNR
TOP
Rolex GMT Master II BLNR NEW 116710BLNR
AU$ 16,714
Seller
Filipucci Juweliers
449
NL
Baume & Mercier Classima
Baume & Mercier Classima
AU$ 1,490
Seller
Private Seller
 
AU
Meistersinger Unomatik UM203, 43mm Swiss men’s watch (Power...
Meistersinger Unomatik UM203, 43mm Swiss men’s watch (Power...
AU$ 2,850
Seller
Define Watches
 
AU
Fortis B42 Official Cosmonaut Alarm Chronograph
Fortis B42 Official Cosmonaut Alarm Chronograph
AU$ 7,419
Seller
Private Seller
AU
Perrelet Turbine XS A2046/1
Perrelet Turbine XS A2046/1
AU$ 4,200
Seller
JOYCE JEWELLERY
10
AU
Zenith EL PRIMERO CHRONOMASTER 1969
TOP
Zenith EL PRIMERO CHRONOMASTER 1969
AU$ 20,546
Seller
ZEGG & CERLATI
53
MC
Omega Speedmaster Professional Moonwatch
TOP
Omega Speedmaster Professional Moonwatch
AU$ 6,001
Seller
WatchesofMayfair.com
468
UK
Junkers Worldtimer Swiss Eta Quartz Watch 42mm S/s Case White...
Junkers Worldtimer Swiss Eta Quartz Watch 42mm S/s Case White...
AU$ 554
Seller
Watchpartners
AU
IWC 2070 Oman, Full Set, New Old Stock, Very Rare
TOP
IWC 2070 Oman, Full Set, New Old Stock, Very Rare
AU$ 10,708
Seller
Plus Ultra AG
 
CH
Longines 18K Gold Pocket watch Full Set
TOP
Longines 18K Gold Pocket watch Full Set
AU$ 2,281
Seller
qualityextra
14
HU
Rolex Sky-Dweller
TOP
Rolex Sky-Dweller
AU$ 22,500
Seller
Private Seller
UK
Meistersinger Karelia CM302, 34mm Swiss ladies’ watch (Ladies’...
Meistersinger Karelia CM302, 34mm Swiss ladies’ watch (Ladies’...
AU$ 1,515
Seller
Define Watches
 
AU
Urwerk UR-1001 Zeit Device
Urwerk UR-1001 Zeit Device
AU$ 565,000
Seller
SWISS TIME MACHINE
AU
Titoni SEASCOPER 83985 SRB-517 Gents Auto Watch
Titoni SEASCOPER 83985 SRB-517 Gents Auto Watch
AU$ 1,000
Seller
JOYCE JEWELLERY
10
AU
Fossil FS 4671
Fossil FS 4671
AU$ 139
Seller
Private Seller
AU
Zenith EL PRIMERO TOURBILLON
TOP
Zenith EL PRIMERO TOURBILLON
AU$ 51,608
Seller
ZEGG & CERLATI
53
MC
Panerai Luminor Due
Panerai Luminor Due
AU$ 8,000
Seller
Private Seller
 
AU
Omega Speedmaster Moonwatch Professional "Tokyo 2020" Limited...
Omega Speedmaster Moonwatch Professional "Tokyo 2020" Limited...
AU$ 14,000
Seller
Private Seller
 
AU
Fortis Cosmonautis Stratoliner Ceramic Pm Automatic 42mm...
Fortis Cosmonautis Stratoliner Ceramic Pm Automatic 42mm...
AU$ 2,150
Seller
Watchpartners
AU
Cartier Ballon Bleu De Cartier Watch
TOP
Cartier Ballon Bleu De Cartier Watch
AU$ 9,702
Seller
WatchesofMayfair.com
468
UK
Meistersinger Phanero Mother of Pearl – PHM1B, 35mm Swiss...
Meistersinger Phanero Mother of Pearl – PHM1B, 35mm Swiss...
AU$ 1,790
Seller
Define Watches
 
AU
Gucci G-timeless Chronograph XL Black Dial
Gucci G-timeless Chronograph XL Black Dial
AU$ 1,500
Seller
Private Seller
AU
Girard Perregaux Heritage 1957 Limited Edition
Girard Perregaux Heritage 1957 Limited Edition
AU$ 11,000
Seller
Private Seller
AU
Epos 3415.868.24.34
Epos 3415.868.24.34
AU$ 1,550
Seller
JOYCE JEWELLERY
10
AU
Oris Artelier Hand Winding, Small Second
Oris Artelier Hand Winding, Small Second
AU$ 1,100
Seller
Private Seller
AU
IWC Ingenieur Chronograph Racer
IWC Ingenieur Chronograph Racer
AU$ 12,758
Seller
Private Seller
AU
Cartier Panthère
Cartier Panthère
AU$ 4,250
Seller
Private Seller
 
AU
Junkers Tante Ju Auto Wind Watch 100m Wr Saphhire Crystal 40mm...
Junkers Tante Ju Auto Wind Watch 100m Wr Saphhire Crystal 40mm...
AU$ 633
Seller
Watchpartners
AU
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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