264,084 listings including promoted listings
Rolex Submariner Date
Full set
AU$14,000
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Private Seller
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Rolex Explorer
40mm 224270 complete set
AU$11,700
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Grand Seiko Heritage Collection
SBGA413
AU$8,888
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Private Seller
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Citizen
Japanese Paper Dial Limited Edition Iconic Nature The Citizen Limited Edition Iconic Nature Paper Dial
AU$3,890
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Omega
x Omega Bioceramic Moonswatch Mission To Moonphase Snoopy Comes with orginal box,papers and receipt
AU$699
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Rolex Oyster Perpetual 28
2025 Full set and Unworn (Does not include delivery costs)
AU$9,800
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Omega
Full set with box and warranty. Brand new not opened once.
AU$500
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Private Seller
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Bulgari Serpenti
Tubogas
AU$9,600
+ AU$90 for shipping
Frederique Constant Slimline Mid Size
Ladies Full set
AU$700
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Private Seller
Rolex Submariner Date
126610LN Black Dial 41mm Stainless Steel 2021 Model
AU$21,250
+ AU$100 for shipping
Rolex Datejust 41
Wimbledon 126334
AU$22,500
+ AU$100 for shipping
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Kollokium Projekt no1 b Complete as delivered from the manufacturer
AU$8,500
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Private Seller
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Seiko Prospex
Diver's 200m Auto full set
AU$1,850
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Private Seller
Orient Kamasu
Mako Iii
AU$445
Plus shipping
Private Seller
Rolex Milgauss
116400
AU$15,550
+ AU$100 for shipping
Hamilton Khaki Field King
Full-set automatic 40mm
AU$925
Plus shipping
Private Seller
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Omega Speedmaster Professional Moonwatch
Sapphire Crystal Moonwatch Professional - Full Set As New
AU$10,250
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Private Seller
Seiko Presage
Brand new. Full Set
AU$527
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Private Seller
Rolex Oyster Perpetual 39
Complete set box + papers mint condition
AU$11,900
Plus shipping
Private Seller
Promoted
Rolex Datejust 41
2023 Full Set ( Like New ) Complete
AU$24,750
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Private Seller
Rolex Lady-Datejust
31 Silver Diamond Dial 178273 Two Tone Yellow Gold 2018 FULL SET 2018 MODEL
AU$21,900
+ AU$100 for shipping
Promoted
Blancpain Fifty Fathoms
Automatique - Titanium
AU$19,300
Plus shipping
Private Seller
Rolex Oyster Perpetual 41
Pistachio (2025) 134300
AU$32,000
+ AU$100 for shipping
Popular
Rolex Datejust 41
126334
AU$25,328
+ AU$364 for shipping
Damasko
Kautschuk Faltschließe 39mm Box&pap. Full Full set. Lower offers will be rejected.
AU$2,000
Plus shipping
Private Seller
Rolex Datejust 36
2025 fluted
AU$18,404
+ AU$295 for shipping
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Rolex Day-Date 40
Rose Ombre NEW 2025 Ref.228235
AU$100,200
+ AU$4,554 for shipping
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Rolex Daytona
BRAND NEW JUNE25 Two-Tone White Dial Full Set
AU$40,900
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Private Seller
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Patek Philippe Aquanaut
5167A NEW Full Set 5167A
AU$105,744
+ AU$234 for shipping
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Rolex Yacht-Master II
full set , in box as new condition
AU$62,999
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Private Seller

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TAG Heuer Aquaracer 500M
Full Black 500M Chrono
AU$3,300
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Private Seller
Rolex GMT-Master
II 'Pepsi' 16700 Stainless Steel Black Dial 1998 Model FULL SET / A Serial / 1998 Model
AU$20,500
+ AU$100 for shipping
Grand Seiko Evolution 9 Collection
Platinum 140th Anniversary Limited Edition
AU$55,500
Free shipping
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Rolex Datejust 41
126334 Wimbledon 2025 Unworn
AU$25,419
+ AU$1,093 for shipping
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Rolex Daytona
2025 Turquoise Tiffany Dial 18k Yellow Gold Oysterflex Daytona
AU$197,295
+ AU$778 for shipping
Rolex Explorer
214270 Explorer 39mm 2019 BXP
AU$18,000
Free shipping
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Rolex Sky-Dweller
336935 NEW Everose Gold Sunburst Blue Jubilee 42mm 336935 LMT PRD
AU$106,052
+ AU$547 for shipping
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Rolex Datejust 41
Oyster Blue Diamond NEW 2025 Ref.126334
AU$27,314
+ AU$727 for shipping
Christopher Ward
C1 Bel Canto Brand new unworn beauty
AU$5,699
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Private Seller
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Rolex Yacht-Master 42
White Gold 226659 Unworn Full Set
AU$48,037
+ AU$234 for shipping
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Seiko Alpinist
Prospex Alpinist Full set excellent condition only worn once
AU$1,350
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Private Seller
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Cartier Santos
De Cartier WSSA0018 Large Stainless Steel White Dial 2021 Model
AU$10,500
+ AU$100 for shipping
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Omega Seamaster Diver 300 M
special serie
AU$12,905
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Tissot
PR516 Powermatic 80 Full set with papers.
AU$920
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Private Seller
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Grand Seiko Heritage Collection
New/Unworn 2025
AU$3,644
+ AU$1,640 for shipping
Rolex Daytona
Cosmograph Daytona Yellow Gold white 2024 NEW
AU$81,814
+ AU$729 for shipping
Tissot Heritage Navigator
Full set
AU$1,200
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Private Seller
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Breitling Avenger
Automatic 43 unworn
AU$5,069
+ AU$295 for shipping
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Tudor Black Bay
41mm 7941A1A0NU-0003
AU$5,921
+ AU$199 for shipping
Popular
TAG Heuer Carrera
Chronograph CBS2216.BA0041
AU$7,500
+ AU$100 for shipping
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Rolex Datejust 41
Unworn NEW Datejust 41 Blue Stick Dial 126334 Jubilee
AU$23,161
+ AU$234 for shipping
Rolex Submariner (No Date)
114060
AU$16,757
+ AU$477 for shipping
Seiko Prospex
King Samurai King Samurai
AU$799
Plus shipping
Private Seller
Rolex GMT-Master II
Coke bezel 2003 Model Full set 2003 Model / FULL SET / Coke
AU$20,500
+ AU$100 for shipping
Promoted
Seiko
ONE PIECE × SEIKO TV ANIMATION ONE PIECE 25TH ANNIVERSARY / FULL SET
AU$741
+ AU$106 for shipping
Promoted
Rolex Sky-Dweller
Reluctant sale Full set in box tags sticker
AU$27,999
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Private Seller
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Omega Speedmaster Professional Moonwatch
Calibre 321 Platinum 42mm (311.93.42.30.99.001) - RARE
AU$61,606
+ AU$312 for shipping
Franck Muller Cintrée Curvex
Moonphase Retrograde 18K White Gold
AU$16,368
+ AU$29 for shipping
Popular
Rolex Day-Date 40
228235 | Choco Diamonds Dial
AU$80,156
+ AU$638 for shipping
Audemars Piguet Royal Oak Chronograph
26240BA.GG.1324BA.01
AU$280,000
+ AU$100 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

ModelPrice (approx.)Features
Rolex Submariner No Date, Ref. 1140606,200 eurosWithout a date display
Rolex Submariner Date, Ref. 116610LN7,300 eurosDate display with Cyclops lens
Rolex Daytona, Ref. 116500LN15,700 eurosIn-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 11660011,500 eurosModel no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 12660011,500 euros2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A13380123,500 eurosChronograph, very rare in new condition
Breitling Avenger II, Ref. A13381113,500 eurosChronograph feature
Breitling Superocean, Ref. A17365C92,200 eurosDiving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C93,200 eurosDiving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW3270013,200 eurosClassic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW3777094,000 eurosPilot's chronograph
IWC Portugieser Chronograph, Ref. IW3714465,000 eurosClassic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX13,000 eurosTitanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold25,000 eurosScratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.