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Corum Coin Watch 020.656.20 – 020.656.20/0041 ZA56 New Steel 32mm Quartz
TOP
Corum Artisans Coin 500 Lire Caravelle Limited Edition NEW
AU$ 10,629
Verified Dealer
217
IT
Cartier Ballon Bleu 28mm we902079 New Gold/Steel 28mm Quartz
TOP
Cartier WE902079 BALLON BLEU
AU$ 17,950
Verified Dealer
19
HK
IWC Portuguese Chronograph IW371482 Unworn Red gold 40.9mm Automatic
TOP
IWC Portuguese Chronograph Red Gold REF371482 NEW FULL SET
AU$ 19,791
Verified Dealer
 
PL
Hublot 090419 Unworn Steel 45mm Automatic
TOP
Hublot Exorcist Automatic 45mm Demoniac Black Guilloche Dial...
AU$ 11,709
Verified Dealer
86
IL
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic Australia, Sydney
Rolex Submariner Date Hulk Dec 19 unworn
AU$ 24,500
Verified Dealer
9
AU
Raymond Weil 3112922 New Yellow gold 26mm Quartz
TOP
Raymond Weil Oro 18 kt
AU$ 4,215
Verified Dealer
16
IT
Rolex Pearlmaster 81208 New Yellow gold 34mm Automatic
TOP
Rolex Datejust Pearlmaster 34
AU$ 37,830
Verified Dealer
45
CH
Rolex Daytona 116500LN Unworn Steel 40mm Automatic
TOP
Rolex Daytona Ceramic Bezel White Dial 116500LN
AU$ 37,636
Free shipping
Verified Dealer
116
US
Breguet Classique Complications 5335br/42/9w6 Unworn Rose gold Manual winding
TOP
Breguet Classique Complications
AU$ 104,545
Verified Dealer
44
US
Greubel Forsey P479 New Steel 41.4mm Manual winding
Greubel Forsey P479 Signature 1 Manual Wind Balance Wheel...
Price on request
Free shipping
Verified Dealer
55
HK
Gruen Curvex Gruen Curvex 14K (0.585) Rare Rose Pink Gold Unworn Rose gold 42mm Manual winding
TOP
Gruen Curvex 42 mm Rare Rose Gold 14K (0.585)
AU$ 6,348
Verified Dealer
34
US
NOMOS Zürich Weltzeit Nomos 807 New Steel 40mm Automatic
TOP
NOMOS Zürich World Time Midnight Blue Ref. 807 (Temp Reduced)
AU$ 6,657
Free shipping
Verified Dealer
500
US
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 New Steel 42mm Manual winding
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005
AU$ 7,009
Free shipping
Verified Dealer
982
US
Panerai Luminor Marina 1950 3 Days Automatic PAM 01359 New Steel 44mm Automatic Australia, Naremburn
Panerai Luminor Marina 1950 3 Days Automatic NEW
AU$ 9,500
Verified Dealer
9
AU
Patek Philippe Nautilus 5976/1G New White gold 44mm Automatic
TOP
Patek Philippe Nautilus 40 Anniversary Sealed
Price on request
Verified Dealer
182
IT
Breguet Marine 8827ST/59/586 New Steel 35mm Automatic
TOP
Breguet Marine chronograph 35
AU$ 25,070
Verified Dealer
45
CH
Tiffany 6670/8 Unworn Steel 46.5mm Automatic Australia, Trigg
TOP
Tiffany & Co East West Automatic Watch
AU$ 4,995
Private Seller
 
AU
Omega Seamaster Aqua Terra 220.20.38.20.02.001 Unworn Gold/Steel 38mm Automatic
Omega Seamaster Aqua Terra
AU$ 12,146
Verified Dealer
114
UK
Panerai Luminor 1950 PAM972 / PAM00972 / PAM 972 New Steel Manual winding
TOP
Panerai Luminor 1950 Firenze 3 Days Limited 99pcs
AU$ 63,226
Verified Dealer
262
ES
Universal Genève Universal Geneve Unworn White gold 15mm Manual winding
TOP
Universal Genève 14K (0.585) White Gold Large Diamonds (CT WT...
AU$ 3,170
Verified Dealer
34
US
Ulysse Nardin Dual Time 3346-126/91 New Rose gold 42mm Automatic
TOP
Ulysse Nardin Dual Time Automatic Silver Sunray Dial Folding...
AU$ 14,854
Free shipping
Verified Dealer
500
US
Omega Constellation Quartz 131.10.28.60.52.001 New Steel 28mm Quartz
Omega Constellation Quartz Manhattan 28mm Quartz
AU$ 4,600
Free shipping
Verified Dealer
982
US
Audemars Piguet Royal Oak Jumbo 15202ST.OO.1240ST.01 Unworn Steel 39mm Automatic Australia, Sydney
Audemars Piguet Royal Oak Jumbo 2019 unworn
AU$ 62,500
Verified Dealer
AU
TAG Heuer Monaco CAW211R.FC6401 New Steel 39mm Automatic
TOP
TAG Heuer Monaco
AU$ 7,697
Verified Dealer
182
IT
Breitling Transocean Chronograph 38 A4131053/C862 New Steel 38mm Automatic
TOP
Breitling Transocean Chronograph 38
AU$ 10,302
Verified Dealer
45
CH
Hublot Classic Fusion Ultra-Thin 515.NX.0170.LR Unworn Titanium 42mm Manual winding Australia, Sydney
TOP
Hublot Classic Fusion Ultra-Thin
AU$ 17,724
Private Seller
 
AU
Rolex Submariner (No Date) 114060 New Steel 40mm Automatic
Rolex Submariner - 5514 Comex Remake - Limited Edition /10...
AU$ 25,483
Verified Dealer
43
IT
Jaeger-LeCoultre Rendez-Vous Q3572430 New Rose gold 34mm Automatic
Jaeger-LeCoultre Rendez-Vous
AU$ 36,653
Verified Dealer
459
IT
Davosa Argonautic Lumis 161.576.40 New Steel 43mm Automatic
TOP
Davosa Argonautic Lumis T25 Automatic
AU$ 1,572
Verified Dealer
15
PL
H.Moser & Cie. Endeavour 1341-0500 New Titanium 40.80mm Manual winding
TOP
H.Moser & Cie. Endeavour Perpetual Calendar, Titanium, Black Dial
AU$ 38,272
Free shipping
Verified Dealer
500
US
Gucci G-Frame YA147410 New Quartz
Gucci G-Frame YA147410
AU$ 1,673
Free shipping
Verified Dealer
982
US
Panerai Luminor Submersible PAM 00968 New Bronze 47mm Automatic Australia, Sydney
Panerai Luminor Submersible NEW 2020 Bronzo
AU$ 31,500
Verified Dealer
9
AU
Patek Philippe Nautilus 3710 New Steel
TOP
Patek Philippe Nautilus 3710 Sealed
AU$ 155,774
Verified Dealer
182
IT
Hublot Big Bang 41 mm 342.CH.230.RW New Ceramic 41mm Automatic
TOP
Hublot Big Bang Aspen 41
AU$ 15,496
Verified Dealer
45
CH
Panerai Luminor Marina PAM00660 Unworn Steel 44mm Manual winding
Panerai Luminor Marina Stainless-Steel White Dial Watch PAM00660
AU$ 8,195
Free shipping
Verified Dealer
250
US
Rolex Submariner (No Date) 114060 New Steel 40mm Automatic
Rolex Submariner - 6538 Remake - Limited Edition /10 Black...
AU$ 25,483
Verified Dealer
43
IT
Chopard Happy Sport 95020-0086 New Steel 80mm Quartz
Chopard Happy Sport Table Clock
AU$ 1,409
Verified Dealer
459
IT
Rolex Day-Date 40 228235 New Rose gold 40mm Automatic
Rolex Day-Date 40 Chocolate Diamond Dial Fluted Bezel
AU$ 65,236
Free shipping
Verified Dealer
44
US
Ulysse Nardin Perpetual Manufacture 329-10 New Platinum 43mm Automatic
TOP
Ulysse Nardin Perpetual Manufacture 43mm - Limited Edition
AU$ 50,148
Free shipping
Verified Dealer
500
US
TAG Heuer Formula 1 Calibre 5 WAZ2011.BA0842 Unworn Steel 43mm Automatic
TAG Heuer Formula 1
AU$ 2,291
Free shipping
Verified Dealer
1265
UK
Rolex Lady-Datejust 279165 New Rose gold 28mm Automatic Australia, Naremburn
Rolex Lady-Datejust ALL OFFERS CONSIDERED
AU$ 33,000
Verified Dealer
9
AU
Tudor Black Bay GMT M79830RB New Steel 41mm Automatic
TOP
Tudor Black Bay GMT
AU$ 6,964
Verified Dealer
182
IT
Breguet Marine 8828BR/5D/RM1 DD00 New Rose gold 34.6mm Automatic
TOP
Breguet Marine chronograph 35
AU$ 69,167
Verified Dealer
45
CH
Patek Philippe Calatrava 5212A-001 New Steel 40mm Automatic Australia, SYDNEY
TOP
Patek Philippe Calatrava Weekly Calendar
AU$ 67,500
Verified Dealer
11
AU
Bulgari Octo BGO40BPLXT New Platinum Manual winding
TOP
Bulgari Octo bgo40bplxt 102028
AU$ 31,364
Free shipping
Verified Dealer
460
US
Glashütte Original Senator Perpetual Calendar 100-02-22-12-05 New Steel 42mm Automatic
Glashütte Original Senator Perpetual Calendar
AU$ 23,458
Verified Dealer
459
IT
Tudor Black Bay M79230R-0012 New Steel 41mm Automatic Australia, Surfers Paradise QLD
Tudor Black Bay
AU$ 4,199
Verified Dealer
 
AU
Franck Muller Cintrée Curvex 7851 SC DT VIN New Rose gold 42mm Automatic
TOP
Franck Muller Cintree Curvex Vintage 18k Rose Gold Men's Watch...
AU$ 16,726
Free shipping
Verified Dealer
580
US
TAG Heuer Carrera CBG2A11.FC6460 Unworn Steel 45mm Automatic
TAG Heuer Carrera Calibre Heuer 02
AU$ 6,872
Free shipping
Verified Dealer
1265
UK
Hublot Big Bang 44 mm 301.QX.1791.HR New Carbon 44mm Automatic
TOP
Hublot Big Bang Carbon Bezel Baguette 23650€ HT
AU$ 49,298
Free shipping
Verified Dealer
150
FR
Patek Philippe Travel Time 7234R-001 New Rose gold Automatic
TOP
Patek Philippe Travel Time
AU$ 54,063
Verified Dealer
182
IT
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Classique Tourbillon 39
AU$ 131,496
Verified Dealer
45
CH
Rolex Daytona 116515ln New Rose gold 40mm Automatic Australia, SYDNEY
TOP
Rolex Daytona Rose Gold Chocolate Oysterflex
AU$ 49,990
Verified Dealer
11
AU
Montblanc Heritage Chronométrie 112534 New Steel 40mm Automatic
TOP
Montblanc Heritage Chronométrie Quantième Annuel 112534
AU$ 4,123
Verified Dealer
1009
BE
Maurice Lacroix Masterpiece Gravity MP6118-PVB01-330-1 New Steel 43mm Automatic
TOP
Maurice Lacroix Masterpiece Gravity
AU$ 9,072
Verified Dealer
855
UK
Omega Speedmaster Professional Moonwatch 310.20.42.50.01.001 Unworn Steel 42mm Manual winding Australia, Adelaide
Omega Speedmaster Professional Moonwatch
AU$ 16,200
Private Seller
 
AU
Daniel Roth 318.Y.60.350.CN.BD New 44mm Automatic
TOP
Daniel Roth Academic Ellispocurvex Papillon 18k White Gold...
AU$ 25,089
Free shipping
Verified Dealer
580
US
Montblanc Star 106466 Unworn Steel 38mm Automatic
Montblanc Star
AU$ 4,692
Free shipping
Verified Dealer
1265
UK
Breitling Navitimer 01 RB012012|BA49|435X|R20BA.1 New Red gold 44mm Automatic
TOP
Breitling NAVITIMER 01 ROSEGOLD RB012012 unworn 12230HT
AU$ 25,474
Free shipping
Verified Dealer
150
FR
A. Lange & Söhne 234042 New Rose gold 39mm Manual winding
TOP
A. Lange & Söhne 1815 UPDOWN
AU$ 52,230
Verified Dealer
182
IT
Hublot King Power 771.CI.1170.RX New Ceramic 48mm Automatic
TOP
Hublot King Power 48
AU$ 29,398
Verified Dealer
45
CH
Casio IZ-03CAS.03.2017 Unworn Titanium Quartz
TOP
Casio Prx-7001gf-1er / Inkl. Mwst
AU$ 6,209
Verified Dealer
31
CZ
Frederique Constant FC-975MC4H6 New Steel 42mm Automatic
Frederique Constant Manufacture Classic Tourbillon Perpetual...
Price on request
Verified Dealer
6271
DE
Bulgari Bulgari 102607 BBL33C7SS/12 New Steel 33mm Automatic
TOP
Bulgari Bvlgari
AU$ 9,878
Verified Dealer
855
UK
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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