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New Watches AU$ 6,000 - AU$ 10,000
Checklist for Buying a New Watch
New Watches starting at AU$ 10,000
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TOP
Zenith Star
AU$ 6,358
Seller
LUXE WARE (HK) LIMITED
140
HK
TOP
Arnold & Son HMS Lady
AU$ 12,716
Seller
LUXE WARE (HK) LIMITED
140
HK
TOP
Patek Philippe Ref# 5078P Minute Repeater New, Unworn
AU$ 470,170
Seller
Michael Ashton
6
US
TOP
Arnold & Son HMS1
AU$ 11,989
Seller
LUXE WARE (HK) LIMITED
140
HK
TOP
Rolex Sky-Dweller
AU$ 29,000
Seller
Private Seller
 
AU
TOP
Romain Jerome Moon-DNA White with leather bracelet
AU$ 9,800
Seller
Private Seller
 
AU
TOP
Benzinger Frosted Barley II
AU$ 7,955
Seller
Private Seller
 
AU
TOP
Omega Seamaster Aqua Terra
AU$ 7,126
Seller
Private Seller
 
AU
Audemars Piguet Royal Oak Selfwinding
AU$ 41,000
Seller
Private Seller
 
AU
Bentley 'racing' Quartz Chronograph Watch 43mm Steel Case Mesh...
AU$ 600
Seller
Watchpartners
141
AU
Omega Seamaster Diver 300 M
AU$ 4,050
Seller
Private Seller
 
AU
Rolex GMT-Master II
AU$ 19,700
Seller
Private Seller
AU
TOP
Hublot Classic Fusion Ultra-Thin 45
AU$ 23,944
Seller
Chronometrie Stäuble AG
11
CH
TOP
Patek Philippe Pagoda 5500R rose gold NOS box papers full set
AU$ 48,200
Seller
Vintage & Prestige
36
UK
Zenith El Primero
AU$ 16,098
Free shipping
Seller
Watches of Mayfair Pty Ltd
AU
Glycine Combat SUB
AU$ 799
Seller
Private Seller
 
AU
Hublot Big Bang Ice Bang 44mm Mens Watch 301.CK.1140.RX
AU$ 18,360
Seller
Zaeger Pty Ltd
20
AU
Doxa D127SBY Aqua Into the Ocean
AU$ 1,135
Seller
JOYCE JEWELLERY
12
AU
Bentley 'aviator' Quartz Date Chronograph Watch 43mm Rose Gold...
AU$ 500
Seller
Watchpartners
141
AU
Krug Timepieces Aurora
AU$ 565
Seller
Krug Timepieces
 
AU
TOP
Heuer ROADMASTER 804 4X COLOUR SET
AU$ 3,175
Seller
CHRONO-STOP
14
ES
TOP
Breguet Classique "Le Réveil du Tsar"
AU$ 32,395
Seller
Chronometrie Stäuble AG
11
CH
TAG Heuer Autavia
AU$ 4,399
Seller
Private Seller
 
AU
Zenith Defy El Primero 21
AU$ 12,923
Free shipping
Seller
Watches of Mayfair Pty Ltd
AU
TOP
Tudor Grantour
AU$ 3,310
Seller
Curtit Swiss Watches
28
CH
Breitling Super Avenger II Black Diamond Dial A1337153/BC29-168A
AU$ 15,495
Seller
Zaeger Pty Ltd
20
AU
Omega Seamaster Planet Ocean
AU$ 5,748
Seller
Private Seller
 
AU
Junkers Bauhaus Swiss Automatic Eta 7001 Watch 40mm Case...
AU$ 1,348
Seller
Watchpartners
141
AU
Titoni SEASCOPER 83985 SRB-517 Gents Auto Watch
AU$ 990
Seller
JOYCE JEWELLERY
12
AU
TOP
A. Lange & Söhne Saxonia Thin
AU$ 21,372
Seller
WatchesofMayfair.com
603
UK
TOP
Hublot Big Bang Tutti Frutti
AU$ 28,169
Seller
Chronometrie Stäuble AG
11
CH
Krug Timepieces Panacea
AU$ 505
Seller
Krug Timepieces
 
AU
Zenith Defy El Primero 21
AU$ 12,923
Free shipping
Seller
Watches of Mayfair Pty Ltd
AU
Baume & Mercier Riviera
AU$ 3,850
Seller
MTS Watches & Repairs
8
AU
Baume & Mercier Clifton Stainless Steel M0A10129
AU$ 3,995
Seller
Zaeger Pty Ltd
20
AU
Rolex Daytona
AU$ 568,651
Seller
Private Seller
 
AU
Junkers Cockpit 6144-2 Quartz Watch With Swiss Ronda Movement...
AU$ 316
Seller
Watchpartners
141
AU
Ball NM2026C-S4CAJ-SL
AU$ 1,999
Seller
JOYCE JEWELLERY
12
AU
TOP
IWC Da Vinci Automatic 150 Years
AU$ 15,392
Seller
WatchesofMayfair.com
603
UK
TOP
Breguet Classique Grandes Complications
AU$ 56,340
Seller
Chronometrie Stäuble AG
11
CH
Krug Timepieces Astra
AU$ 360
Seller
Krug Timepieces
 
AU
Chopard Happy Sport 36 mm
AU$ 9,460
Free shipping
Seller
Watches of Mayfair Pty Ltd
AU
Junkers Eisvogel F13 Swiss Auto Sellita Watch 40mm S/steel...
AU$ 760
Seller
Watchpartners
141
AU
Hublot Classic Fusion Automatic 42mm Rose Gold 542.ox.7180.lr
AU$ 19,995
Seller
Zaeger Pty Ltd
20
AU
Rolex Daytona
AU$ 35,500
Seller
Private Seller
 
AU
Junkers Eisvogel F13 Swiss Auto Watch 40mm S/s Case Sapphire...
AU$ 760
Seller
Watchpartners
141
AU
Alpina Startimer Pilot Heritage
AU$ 1,380
Seller
JOYCE JEWELLERY
12
AU
TOP
Cartier Ballon Bleu De Cartier Watch
AU$ 9,989
Seller
WatchesofMayfair.com
603
UK
TOP
Breguet Classique
AU$ 39,438
Seller
Chronometrie Stäuble AG
11
CH
Bentley 'racing' Quartz Chronograph Tachy Date Watch 43mm Gold...
AU$ 600
Seller
Watchpartners
141
AU
Chopard Happy Sport 36 mm Quartz
AU$ 7,584
Free shipping
Seller
Watches of Mayfair Pty Ltd
AU
Junkers Bauhaus 6086-2 Quartz Watch With Swiss Ronda Movement...
AU$ 475
Seller
Watchpartners
141
AU
IWC Portuguese Automatic Chronograph Rose Gold IW371480
AU$ 18,995
Seller
Zaeger Pty Ltd
20
AU
Girard Perregaux Laureato
AU$ 9,988
Seller
Private Seller
 
AU
Fortis Terrestis Orchestra Pm Classical/modern Date Auto Watch...
AU$ 1,163
Seller
Watchpartners
141
AU
Perrelet Diamond Flower A2039/A
AU$ 3,300
Seller
JOYCE JEWELLERY
12
AU
Junkers Iron Annie Ju52 Quartz Chrono Watch Big Date 42mm Case...
AU$ 443
Seller
Watchpartners
141
AU
TOP
Breguet Classique Grandes Complications Tourbillon
AU$ 101,413
Seller
Chronometrie Stäuble AG
11
CH
Junkers G38 Auto Watch Exhibition Back Day/date 10atm 42mm...
AU$ 475
Seller
Watchpartners
141
AU
Breitling Superocean Heritage II B20 Automatic 44
AU$ 5,660
Free shipping
Seller
Watches of Mayfair Pty Ltd
AU
Swiss Military Cx Swiss Military Spitfire Vintage Watch Swiss...
AU$ 272
Seller
Watchpartners
141
AU
Montblanc Boheme Date Rose Gold Mother of Pearl Dial 116501
AU$ 10,500
Seller
Zaeger Pty Ltd
20
AU
Frederique Constant Manufacture Classic
AU$ 2,452
Seller
Private Seller
 
AU
Swiss Military Cx Swiss Military Humvee Infantry Watch Swiss...
AU$ 363
Seller
Watchpartners
141
AU
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.