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New Watches AU$ 6,000 - AU$ 10,000
Checklist for Buying a New Watch
New Watches starting at AU$ 10,000
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TOP
TAG Heuer Carrera Lady
AU$ 6,999
Free shipping
Seller
BUDILKIN
RU
TOP
TAG Heuer Formula 1 Lady
AU$ 4,083
Free shipping
Seller
BUDILKIN
RU
TOP
TAG Heuer Link Lady
AU$ 5,250
Free shipping
Seller
BUDILKIN
RU
TOP
Ball Engineer Hydrocarbon AeroGMT II 42mm
AU$ 5,417
Seller
Vaessen Juweliers
20
NL
TOP
Corum Golden Bridge, limited edition 29/200
AU$ 38,699
Seller
Chronometrie Stäuble AG
17
CH
TOP
Benzinger Frosted Barley II
AU$ 7,955
Seller
Private Seller
 
AU
Rolex Submariner Date Black
AU$ 16,800
Seller
You only Live Once Luxury Watches
 
AU
Bomberg Bolt-68 Racing BS45CHSP.059-3.10
AU$ 1,028
Seller
TimePieceStore
 
AU
TOP
Citizen promaster eco drive altichron
AU$ 833
Seller
Imperator Luxury Watch
19
IT
TOP
Corum ADMIRALS CUP TOURBILLON MINUTE REPEATER
AU$ 95,121
Seller
Melvyn Franks Luxury Watches
17
US
Hentschel H1 Chronometer White Gold / Steel, 39.5mm German...
AU$ 9,150
Seller
Define Watches
11
AU
Breitling A17325211C1P1
AU$ 3,365
Seller
CRAIG GIBSON
 
AU
Bulgari Serpenti Tubogas Steel
AU$ 7,267
Free shipping
Seller
Watches of Mayfair Pty Ltd
6
AU
TOP
Rolex Datejust Pearlmaster 34
AU$ 34,497
Seller
Chronometrie Stäuble AG
17
CH
TOP
Omega Seamaster Aqua Terra
AU$ 7,318
Seller
Private Seller
 
AU
TOP
Corum Bubble
AU$ 5,215
Free shipping
Seller
Chronolux.com
13
UK
Bomberg Bolt-68 Racing BS45CHSP.059-2.10
AU$ 1,028
Seller
TimePieceStore
 
AU
Titoni SEASCOPER 83985 SRB-517 Gents Auto Watch
AU$ 990
Seller
JOYCE JEWELLERY
12
AU
TOP
Rolex Datejust Pearlmaster 39
AU$ 105,022
Seller
Chronometrie Stäuble AG
17
CH
Mühle Glashütte Lunova Lady M1-43-36-LB German ladies’ watch...
AU$ 2,010
Seller
Define Watches
11
AU
Bell & Ross BRV293-BL-ST/SST
AU$ 2,765
Seller
CRAIG GIBSON
 
AU
Hublot Classic Fusion Chronograph Titanium King Gold 45 mm
AU$ 17,535
Free shipping
Seller
Watches of Mayfair Pty Ltd
6
AU
TOP
Breguet Marine
AU$ 21,758
Seller
Chronometrie Stäuble AG
17
CH
Audemars Piguet Royal Oak Selfwinding
AU$ 43,000
Seller
Private Seller
 
AU
TOP
Breguet Tradition
AU$ 37,498
Seller
Chronometrie Stäuble AG
17
CH
U-Boat Classico 7126
AU$ 2,650
Seller
TimePieceStore
 
AU
TOP
Rolex Lady-Datejust 28
AU$ 17,256
Seller
Chronometrie Stäuble AG
17
CH
TOP
Breitling for Bentley Midnight Diamond 45, lim. edition
AU$ 16,131
Seller
Chronometrie Stäuble AG
17
CH
Meistersinger Perigraph AM1003, 43mm Swiss men’s watch (Single...
AU$ 1,995
Seller
Define Watches
11
AU
Jaeger-LeCoultre 2548520
AU$ 4,872
Seller
CRAIG GIBSON
 
AU
Hublot Classic Fusion King Gold Racing Grey
AU$ 23,702
Free shipping
Seller
Watches of Mayfair Pty Ltd
6
AU
TOP
Breitling Galactic 29 sleekt
AU$ 7,127
Seller
Chronometrie Stäuble AG
17
CH
Breitling Superocean heritaege 42
AU$ 5,149
Seller
Private Seller
AU
TOP
Corum Vintage, Charge d'affairs - limited edition
AU$ 13,490
Seller
Chronometrie Stäuble AG
17
CH
U-Boat 7076
AU$ 2,181
Seller
TimePieceStore
 
AU
TOP
Breguet Tradition
AU$ 31,496
Seller
Chronometrie Stäuble AG
17
CH
TOP
Breguet Classique
AU$ 16,491
Seller
Chronometrie Stäuble AG
17
CH
Benzinger Full Skeleton Floral Black/White German men’s watch...
AU$ 12,045
Seller
Define Watches
11
AU
Breitling A17312D1/C938/270S/A16S.1
AU$ 2,750
Seller
CRAIG GIBSON
 
AU
Bulgari LVCEA White Gold 33mm Automatic
AU$ 36,386
Free shipping
Seller
Watches of Mayfair Pty Ltd
6
AU
TOP
Breguet Reine de Naples
AU$ 32,246
Seller
Chronometrie Stäuble AG
17
CH
Frederique Constant Manufacture Classic
AU$ 2,452
Seller
Private Seller
 
AU
TOP
Breguet Secret de la Reine
AU$ 82,514
Seller
Chronometrie Stäuble AG
17
CH
U-Boat 7075
AU$ 2,181
Seller
TimePieceStore
 
AU
TOP
Tiffany Cocktail Lady's
AU$ 21,681
Seller
Chronometrie Stäuble AG
17
CH
TOP
Breitling for Bentley GMT 45, limited edition
AU$ 19,882
Seller
Chronometrie Stäuble AG
17
CH
Dornblüth & Sohn Quintus Klassik (applied indices) German...
AU$ 11,320
Seller
Define Watches
11
AU
NOMOS 1102
AU$ 2,282
Seller
CRAIG GIBSON
 
AU
Blancpain Villeret Ultraplate
AU$ 14,918
Free shipping
Seller
Watches of Mayfair Pty Ltd
6
AU
TOP
Rolex Datejust 36
AU$ 11,989
Seller
Chronometrie Stäuble AG
17
CH
IWC Portofino Chronograph
AU$ 6,499
Seller
Private Seller
AU
TOP
Breguet Héritage
AU$ 37,498
Seller
Chronometrie Stäuble AG
17
CH
U-Boat Classico 7127
AU$ 2,700
Seller
TimePieceStore
 
AU
TOP
Breguet Classique
AU$ 38,263
Seller
Chronometrie Stäuble AG
17
CH
TOP
Corum Admiral's Cup Legend 38
AU$ 13,490
Seller
Chronometrie Stäuble AG
17
CH
Hentschel Commodore WERK 1 Rose Gold / Bronze German men’s...
AU$ 16,000
Seller
Define Watches
11
AU
Bell & Ross BR0392-D-BL-ST/SRB
AU$ 2,838
Seller
CRAIG GIBSON
 
AU
Bulgari Octo Solotempo
AU$ 13,118
Free shipping
Seller
Watches of Mayfair Pty Ltd
6
AU
TOP
Corum Admiral's Cup Legend 38
AU$ 8,028
Seller
Chronometrie Stäuble AG
17
CH
Girard Perregaux Laureato
AU$ 9,488
Seller
Private Seller
 
AU
TOP
Breguet Reine de Naples
AU$ 17,068
Seller
Chronometrie Stäuble AG
17
CH
Bomberg Bolt-68 Racing BS45CHPBA.059-1.10
AU$ 1,133
Seller
TimePieceStore
 
AU
TOP
Tiffany Atlas 42
AU$ 14,990
Seller
Chronometrie Stäuble AG
17
CH
TOP
Tiffany Atlas 42
AU$ 5,625
Seller
Chronometrie Stäuble AG
17
CH
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.