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  • Panerai Luminor

    Panerai

    Luminor

    from AU$ 5,094

  • Panerai Luminor 1950

    Panerai

    Luminor 1950

    from AU$ 6,875

  • Panerai Radiomir

    Panerai

    Radiomir

    from AU$ 4,904

  • Panerai Radiomir 1940

    Panerai

    Radiomir 1940

    from AU$ 6,790

  • Panerai Ferrari

    Panerai

    Ferrari

    from AU$ 5,334

  • Panerai Luminor Chrono

    Panerai

    Luminor Chrono

    from AU$ 7,169

  • Panerai Luminor GMT Automatic

    Panerai

    Luminor GMT Automatic

    from AU$ 6,650

  • Panerai Luminor Marina

    Panerai

    Luminor Marina

    from AU$ 5,412

  • Panerai Radiomir Black Seal

    Panerai

    Radiomir Black Seal

    from AU$ 5,230

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Panerai Steel 42mm Manual winding PAM 00716 pre-owned
TOP
Panerai Mare Nostrum PAM00716
AU$ 10,460
Seller
Ken's Watches
5
HK
Panerai Steel 42mm Automatic PAM 00722 pre-owned Australia, Vermont South
TOP
Panerai
AU$ 8,199
Seller
Private Seller
 
AU
Panerai Steel 45mm Automatic FER00003 pre-owned Australia, North Rocks
Panerai Ferrari
AU$ 4,750
Seller
Private Seller
 
AU
Panerai up to AU$ 4,000
Panerai AU$ 4,000 - AU$ 8,000
Panerai Bronze 47mm Automatic PAM 00671 pre-owned Australia, Parkville
Panerai PAM 00671 " Bronzo Blue "
AU$ 36,000
Seller
Private Seller
 
AU
Panerai Ceramic 44mm Automatic PAM 441 pre-owned Australia, Sorrento
Panerai Luminor 1950 3 Days GMT Automatic
AU$ 9,514
Seller
Private Seller
 
AU
Panerai Ceramic 44mm Automatic PAM 00441 new Australia, Kalinga
Panerai Luminor 1950 3 Days GMT Automatic Ceramica MINT
AU$ 11,500
Seller
Private Seller
 
AU
Panerai 47mm Manual winding PAM00375 or PAM375 new Australia, Melbourne
Panerai Luminor 1950 3 Days Composite - 47mm
AU$ 16,401
Free shipping
Seller
Watches of Mayfair Pty Ltd
6
AU
Panerai Steel 44mm Manual winding PAM 00560 new Australia, sydney
Panerai Luminor Base 8 Days
AU$ 8,690
Seller
Private Seller
 
AU
Panerai Steel 44mm Automatic PAM00088 Australia, SYDNEY
Panerai Luminor GMT - Pam00088 - Stainless Steel
AU$ 6,995
Seller
Zaeger Pty Ltd
26
AU
Best price
Listings from Germany, Austria, and Switzerland
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Panerai Steel 47mm Manual winding PAM00687 / PAM687 new
TOP
Panerai Radiomir 1940 3 Days Acciaio Ref. PAM00687
AU$ 11,984
Seller
Uhren2000 GmbH
423
DE
Panerai Ceramic 45,00mm Manual winding PAM 00613 new
TOP
Panerai Radiomir Black Seal Ceramica Istanbul Boutique
AU$ 15,501
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
224
PL
Panerai Steel 44mm Manual winding PAM 00114 pre-owned Australia, Orange
Panerai Luminor Base
AU$ 5,250
Seller
Private Seller
 
AU
Panerai Steel 44mm Automatic PAM 00359 pre-owned Australia, Mascot
Panerai Luminor Marina 1950 3 Days Automatic
AU$ 8,500
Seller
Private Seller
 
AU
Panerai Steel 47mm Manual winding PAM 00449 pre-owned Australia, Sydney
Panerai Special Editions
AU$ 8,500
Seller
Time Keeper Boutique
 
AU
Panerai Steel Manual winding PAM 00203 new
Panerai Special Editions PAM203
AU$ 87,818
Seller
Raffi Boyadjian Watches Inc.
20
US
Panerai Ceramic 44mm Automatic PAM01441 new Australia, Melbourne
Panerai Luminor 1950 3 Days GMT Automatic Ceramica
AU$ 14,984
Free shipping
Seller
Watches of Mayfair Pty Ltd
6
AU
Panerai Steel 44mm Automatic PAM00196 new
Panerai Luminor Chronograph Daylight Watch PAM00196
AU$ 10,976
Free shipping
Seller
Avi & Co NY
156
US
Panerai Titanium 47mm Automatic 1831746 pre-owned Australia, Drummoyne
Panerai PAM 719
AU$ 16,500
Seller
Private Seller
 
AU
Panerai Rose gold 42mm Automatic PAM00513 pre-owned Australia, SYDNEY
Panerai - Radiomir "Oro Rosso" - PAM00513
AU$ 19,995
Seller
Zaeger Pty Ltd
26
AU
Panerai Steel 47mm Manual winding PAM 423 new
Panerai Luminor 1950 3 Days 47 PAM 423 PR Box Papers UNWORN VAT
AU$ 11,666
Seller
UHREN-NAGEL
28
DE
Panerai Steel 42mm Manual winding PAM00337 pre-owned
Panerai Radiomir Base PAM00337 Handaufzug von 2012 Box und...
AU$ 10,167
Seller
Watchplanet
104
DE
Panerai Steel 44mm Automatic PAM 00196 pre-owned
Panerai Luminor Chronograph Daylight PAM 00196 44mm Stainless...
AU$ 9,499
Seller
Universal Time Company of NY, Inc.
45
US
Panerai Steel 47mm Manual winding PAM 00217 pre-owned Australia, Sydney
Panerai Special Editions
AU$ 22,000
Seller
Time Keeper Boutique
 
AU
Panerai Steel 44mm Manual winding PAM 00590 new
Panerai Luminor Marina 8 Days PAM00590
AU$ 8,317
Seller
time4watches GmbH
37
DE
Panerai Ceramic 44mm Automatic PAM00438 or PAM438 new Australia, Melbourne
Panerai Tuttonero - Luminor 1950 3 Days GMT Automatic Ceramica...
AU$ 19,068
Free shipping
Seller
Watches of Mayfair Pty Ltd
6
AU
Panerai Titanium 47mm Manual winding PAM 00578 pre-owned
Panerai Lo Scienziato Luminor 1950 47MM Men's Watch PAM00578
AU$ 146,362
Free shipping
Seller
Avi & Co NY
156
US
Panerai Ceramic 44mm Automatic PAM 00441 pre-owned Australia, Parkville
Panerai Luminor 1950 3 Days GMT Automatic
AU$ 12,500
Seller
Private Seller
 
AU
Panerai Titanium 47mm Manual winding pre-owned Australia, SYDNEY
Panerai Luminor 1950 Left-Handed 8 Days Titanio PAM00368
AU$ 15,000
Seller
Zaeger Pty Ltd
26
AU
Panerai Titanium 47mm Manual winding PAM 00530 pre-owned
Panerai Luminor 1950 Rattrapante 8 Days
AU$ 19,759
Seller
Beverly Hills Watch Company
54
US
Panerai Steel 44mm Automatic PAM00028 pre-owned
Panerai PAM00028 Luminor Power Reserve PVD "Arrow Hand" (31248)
AU$ 11,563
Seller
European Watch Company
290
US
Panerai Steel 47mm Manual winding PAM 00423 pre-owned
Panerai Luminor 1950 47 MM Steel 3 Day Power Reserve
AU$ 9,060
Seller
Universal Time Company of NY, Inc.
45
US
Panerai Steel 45mm FER00020 pre-owned Australia, Sydney
Panerai Ferrari
AU$ 12,500
Seller
Time Keeper Boutique
 
AU
Panerai 44mm Luminor Base pre-owned
Panerai PAM000 Luminor Base 44 MM Box & Papers
AU$ 5,841
Free shipping
Seller
AIS Watches
6
US
Panerai Steel 47mm Automatic PAM00673 new Australia, Glen Iris
Panerai Luminor Marina Limited Edition Militare Mens Watch
AU$ 13,601
Free shipping
Seller
Watches of Mayfair Pty Ltd
6
AU
Panerai Steel 45mm Automatic PAM00380 new
Panerai Radiomir Black Seal Logo 45mm Stainless Steel Watch...
AU$ 6,146
Free shipping
Seller
Avi & Co NY
156
US
Panerai Titanium 44mm Automatic PAM 00326 pre-owned Australia, Tallebudgera Valley
Panerai Luminor Chrono
AU$ 8,500
Seller
Private Seller
 
AU
Panerai Official Panerai stainless steel bracelet with deployment buckle,22mm width. Australia, SYDNEY
Panerai Stainless Steel Bracelet
AU$ 1,500
Seller
Zaeger Pty Ltd
26
AU
Panerai Steel 44mm Automatic PAM 00312 new
Panerai Luminor Marina 1950 3 Days Automatic
AU$ 8,782
Seller
Shreve, Crump & Low
 
US
Panerai Steel 44mm Automatic PAM00024 PAM 24 pre-owned
Panerai Luminor Submersible
AU$ 8,751
Seller
Juwelier Burger, since 2001
1072
NL
Panerai Steel 47mm Manual winding PAM249 pre-owned
Panerai PAM249 Radiomir 1936 Special Edition California Dial...
AU$ 14,490
Seller
European Watch Company
290
US
Panerai Steel 47mm Manual winding PAM 372 pre-owned
Panerai Luminor 1950, PAM 00372, 3 Day´s, O-Serie
AU$ 9,817
Seller
time4watches GmbH
37
DE
Panerai Ceramic 45mm Manual winding PAM 384 pre-owned
Panerai PAM 384 Radiomir 8 Day - Ceramic Complete Set
AU$ 12,089
Free shipping
Seller
Watch Club
86
UK
Panerai Steel 44mm Automatic PAM00359 or PAM359 new Australia, Melbourne
Panerai Luminor Marina 1950 3 Days Automatic Acciaio 44 mm
AU$ 10,084
Free shipping
Seller
Watches of Mayfair Pty Ltd
6
AU
Panerai Titanium 47mm Automatic PAM00389 new
Panerai Luminar Submersible 1950 Amagnetic Titanium Watch...
AU$ 16,098
Free shipping
Seller
Avi & Co NY
156
US
Panerai 44mm Luminor 1950 pre-owned
Panerai PAM 233 Luminor GMT 1950 8Days SS 44MM Box & Papers -...
AU$ 12,022
Free shipping
Seller
AIS Watches
6
US
Panerai Automatic PAM 00979 new
Panerai Luminor Submersible
AU$ 26,637
Free shipping
Seller
Brilliance and Grace
113
US
Panerai Carbon 44mm Automatic PAM 00661 new
Panerai Luminor Marina 1950 3 Days Automatic
AU$ 13,904
Seller
Shreve, Crump & Low
 
US
Panerai Steel 47mm Manual winding PAM00721 PAM721 pre-owned
Panerai Radiomir 3-Days Acciaio 47 MM
AU$ 13,001
Seller
Juwelier Burger, since 2001
1072
NL
Panerai Titanium 47mm Automatic PAM 00193 pre-owned
Panerai Luminor Submersible 1950 Depth Gauge
AU$ 13,910
Seller
TIMEMASTER
 
UK
Panerai Carbon Automatic PAM 616 new
Panerai Luminor Submersible 1950 Carbotech, 3 Days PAM 616
AU$ 21,651
Seller
time4watches GmbH
37
DE
Panerai Steel 47mm Manual winding PAM00790 pre-owned
Panerai PAM00790 Radiomir 1940 Art Deco - Limited Edition
AU$ 12,945
Free shipping
Seller
Watch Club
86
UK
Panerai Steel 45mm Automatic PAM00674 or PAM674 new Australia, Melbourne
Panerai Luminor Due 3 Days Automatic Acciaio 45 mm
AU$ 14,701
Free shipping
Seller
Watches of Mayfair Pty Ltd
6
AU
Panerai Steel 42mm Automatic PAM00098 pre-owned
Panerai Radiomir 42mm GMT Alarm Stainless Steel Watch PAM00098
AU$ 14,635
Free shipping
Seller
Avi & Co NY
156
US
Panerai 44mm Luminor 1950 pre-owned
Panerai Luminor Marina 1950 3-Days PAM359 44 MM Dirty Dial Box...
AU$ 7,500
Free shipping
Seller
AIS Watches
6
US
Panerai Steel 44mm Manual winding PAM 00112 pre-owned
TOP
Panerai Luminor Base PAM00112/PAM112
AU$ 5,029
Seller
Private Seller
 
UK
Panerai Steel pre-owned
Panerai -
Price on request
Seller
Steiner Maastricht
312
NL
Panerai Ceramic 45mm Manual winding PAM 00292 new
Panerai Radiomir Black Seal PAM292 Ceramic "Unworn" LC100
AU$ 8,984
Seller
TimeElements
55
DE
Panerai Steel 45mm Manual winding PAM 00753 new
Panerai Radiomir Logo Base unworn box papers
AU$ 5,499
Seller
Watch-Lounge.de
372
DE
Panerai Titanium 44mm Automatic Panerai PAM 171 pre-owned
Panerai Luminor Power Reserve PAM 00171
AU$ 11,151
Seller
time4watches GmbH
37
DE
Panerai Steel 44mm Manual winding PAM 360 pre-owned
Panerai PAM 360 Limited Edition - Paneristi 10th Anniversary
AU$ 18,161
Free shipping
Seller
Watch Club
86
UK
Panerai 44mm Automatic PAM00661 or PAM661 new Australia, Melbourne
Panerai Luminor Marina 1950 Carbotech 3 Days Automatic 44 mm
AU$ 15,734
Free shipping
Seller
Watches of Mayfair Pty Ltd
6
AU
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Panerai: The Cult Brand from Italy

Panerai watches combine Italian design with Swiss watchmaking art. The timepieces' distinctive look is famous worldwide. Models with a tourbillon and minute repeater are the highlights of these haute horlogerie watches.

Highlights

  • Most popular luxury watches: Panerai Luminor and Radiomir
  • Originally developed for elite Italian combat divers
  • Distinctive cushion-shaped cases
  • Distinctive crown-protecting bridge on the Luminor
  • Innovative technology and the finest in-house calibers
  • Power reserve lasting up to 10 days (240 hours)

Panerai: A Harmonious Combination of Haute Horlogerie and Design

Those who wear a Panerai on their wrist, calls attention to themselves with the watch's unique design. These impressive, large watches are descendants of models from the 1930s and 1950s. During this time, Panerai supplied the Italian Marines with their diving instruments. The crown protection on Luminor models is particularly striking. When closed, the frame around the crown presses down against it, securing it against the case and making it water resistant.

Actor Sylvester Stallone purchased a Slytech, a special Luminor series, for shooting the film Daylight. Arnold Schwarzenegger, action hero and the Terminator, is also a fan of this Italian brand. He wore a Luminor Marina in the film Eraser.

The Radiomir comes without any crown protection. The watch was Panerai's first and it has been part of their product palette since 1936. Officine Panerai – the company's full name – originally developed the watch for the Italian military. The 47-mm case brings the Rolex Oyster to mind, as the Panerai was based on this watch.

Today, Panerai divides their watches into five collections:

The 1940 and 1950 series pay homage to each respective decade and consist of retro watches with specific design characteristics. Panerai also offers chronographs, GMT watches, manual watches, and automatic watches, as well as complicated models with a tourbillon. One watchmaking highlight is the Radiomir 1940 Minute Repeater Carillon Tourbillon GMT Oro Rosso with a GMT function, tourbillon, and minute repeater.

  • Panerai Luminor

    Panerai Luminor

  • Panerai Luminor Due

    Panerai Luminor Due

  • Panerai Radiomir

    Panerai Radiomir

Which movements does Panerai use?

Since 2005, Panerai has belonged to a select group of Swiss watch manufacturers that produce their own calibers. They had previously used calibers from other companies for their watches. Most were from the manufacturer ETA, part of the Swatch Group. The caliber Valjoux 7750 (without a chronograph function) and the manual caliber Unitas 6497 were frequently used. Today, Panerai produces a multitude of their own movements. Their repertoire includes simple manual calibers, chronograph calibers, and complicated movements with tourbillons and minute repeaters. Panerai's specialties are movements with long-lasting power reserves ; some lasting up to 10 days. Their first in-house caliber was the P.2002, which they presented in 2005. Their production facility has been located in the Swiss town of Neuchâtel since 2002.

How much do Panerai watches cost?

Prices for Panerai watches range from a few thousand to hundreds of thousands of euros. One of the most expensive models is the 18-karat red gold Panerai Radiomir 1940 Minute Repeater Carillon Tourbillon GMT. Thanks to its skeletonized in-house caliber P.2005/MR, you can view the tourbillon from both the front and back sides. The highlight of this model is its minute repeater, which you start with a push-piece at 8 o'clock. Three tiny hammers chime the hours, 10-minute intervals, and the individual minutes. If you want to enjoy this melodious watch, be prepared to spend over 300,000 euros.

You can purchase the Lo Scienziato - Luminor 1950 Tourbillon GMT for around 115,000 euros. This skeletonized watch is available in titanium or ceramic (without a minute repeater). If you're looking for an affordable entry into the world of Panerai watches, then the Luminor Base Logo Acciaio or the Radiomir Black Seal Logo Acciaio are good choices. Both cost around 3,500 euros new.

Panerai Watches Price Overview

Model Features Price (approx.)
Radiomir 1940 Minute Repeater Carillon Tourbillon GMT, Ref. PAM00600 Minute repeater, tourbillon, GMT, 4-day power reserve 300,000 euros
Lo Scienziato - Luminor 1950 Tourbillon GMT, Ref. PAM00578 Tourbillon, GMT, power reserve display, 6-day power reserve 115,000 euros
Luminor Submersible 1950 3 Days Automatic Bronzo, Ref. PAM00382 Bronze case, rotatable bezel, small seconds, date, 3-day power reserve 30,000 euros
Luminor Marina 8 Days Oro Rosso, Ref. PAM00511 Red gold case, small seconds, 8-day power reserve 15,000 euros
Radiomir 3 Days Automatic Oro Rosso, Ref. PAM00573 Red gold case, small seconds, 3-day power reserve 16,000 euros
Luminor Submersible 1950 Carbotech 3 Days Automatic, Ref. PAM00616 Carbon case, small seconds, rotatable bezel, date, 3-day power reserve 15,000 euros
Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio, Ref. PAM00526 Flyback chronograph, regatta countdown, 3-day power reserve 12,000 euros
Radiomir 10 Days GMT Automatic Acciaio, Ref. PAM00323 GMT, date, small seconds, power reserve display, 10-day power reserve 8,500 euros
Luminor 1950 3 Days Acciaio, Ref. PAM00372 Hours, minutes, 3-day power reserve 6,300 euros
Luminor Submersible Automatic, Ref. PAM00024 Automatic, small seconds, date, rotatable bezel 5,500 euros
Luminor Marina 8 Days Acciaio, Ref. PAM00510 Small seconds, 8-day power reserve 4,700 euros
Luminor Marina Logo Acciaio, Ref. PAM01005 Small seconds, 56-hour power reserve 3,800 euros
Radiomir Black Seal Logo Acciaio, Ref. PAM00380 Small seconds, 56-hour power reserve 3,500 euros
Luminor Base Logo Acciaio, Ref. PAM00630 Hours, minutes, 56-hour power reserve 3,500 euros

Panerai Luminor and Its Iconic Crown-Protecting Bridge

The Luminor is, without a doubt, one of the most famous watches in the world. Its distinctive crown-protecting bridge is its main, distinctive feature. Most versions have a case diameter of 44 mm, making these diving watches the perfect fit for a larger wrist.

Standard versions are known as the Luminor Base Logo Acciaio and have only two hands to display the hour and minutes. New, they cost around 3,500 euros. Top Luminor Marina models made of 18-karat red gold with an 8-day power reserve (192 hours) cost around 15,000 euros new. You can purchase a new stainless steel Luminor Marina for much less, around 3,800 euros. If you want a model that runs for longer than a week before needing to be wound again, you should be prepared to spend around 4,700 euros for the 8-day version. The diving watch version is available new for around 5,500 euros.

You can purchase a pre-owned Luminor, such as a Base or Marina, for around 3,200 euros. Gold variants cost around 13,000 euros, while limited editions can cost over 20,000 euros. Panerai Luminors have the advantage that they maintain their value over the years.

  • Panerai Luminor Marina

    Panerai Luminor Marina

Panerai Luminor 1950: Retro Design

Watches from the Panerai Luminor 1950 collection were inspired by vintage watches that Panerai made for the combat divers of the Italian Marines in the mid-20th century. The watch that most closely resembles the original version is reference number PAM00372. It features a 47-mm stainless steel case, crown-protecting bridge, and a so-called sandwich dial. A sandwich dial is made up of two discs set on top of each other. The bottom disc contains luminous material while the upper disc has corresponding cutouts for the numerals and indices. This large timepiece is most suitable for bigger wrists, and its aged, dark brown calf leather strap emphasizes its retro design.

You can purchase new models with reference number PAM00372 for around 6,300 euros, while the prices for pre-owned models start at around 5,300 euros. One of the introductory models in this collection is the 44-mm Luminor Marina 1950 3 Days Automatic Acciaio (PAM00351). You can buy pre-owned models for less than 5,000 euros, while new versions cost about 5,700 euros.

Highlights of this series are intricate flyback or double chronographs. Regatta chronographs, which have a countdown function, are also available. The Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio (PAM00526) was made for yachtsmen and costs around 12,000 euros new. Pre-owned models are rare, seeing as the watch is still a relatively new model.

The Luminor Submersible 1950 3 Days Automatic Bronzo (PAM00382) is especially treasured by collectors. The bronze watch was introduced in 2011 as a limited edition with a run of 1,000 pieces. Within a very short time, the value of the watch had significantly increased. You should be prepared to spend around 30,000 euros on a pre-owned watch in good condition. This also applies to the watch's successor (PAM00507), which was introduced two years later. Panerai released the third version of this bronze watch in 2017, again limiting it to 1,000 pieces. Thus, it's quite likely that the value of this diving watch will increase quickly over the next few months.

Panerai Luminor 1950 Collection Highlights

  • Flyback and double chronographs
  • Models with ceramic or carbotech cases
  • Regatta chronographs with countdown functions
  • Power reserves lasting up to 10 days
  • Panerai Luminor 1950

    Panerai Luminor 1950

The Radiomir: Panerai's First Wristwatch

Panerai introduced the first Radiomir watches to the market in 1936. The timepieces were originally meant for the Marines. The design of current models is heavily reminiscent of the originals; they both have large cases ranging between 45 and 47 mm.

Above all, the Radiomir California 3 Days Acciaio (PAM00424) is a homage to the 1930s timepieces. The "California" in its name refers to its so-called California dial, which uses Roman numerals as hour markers on the top half and Arabic numerals on the bottom half. It also features a cushion-shaped case, an unprotected cone-shaped crown, and thin wire loop strap attachments. The Radiomir California is available for 4,800 euros pre-owned in very good condition; new, this retro watch costs around 5,400 euros. The 45-mm Radiomir Black Seal is a bit more affordable, costing only 3,500 euros pre-owned and 4,000 euros new.
 

  • Panerai Radiomir 8 Days

    Panerai Radiomir 8 Days

1940s Style Radiomir 1940

Panerai revised the Radiomir's case in the 1940s. Its predecessor's cushion-shaped case, as well as the thin wire loop strap attachments, were old news. The new version was 47 mm in diameter and had horn-shaped lugs for improved stability. The sandwich dial featured four Arabic numerals at 12, three, six, and nine o'clock. Panerai used stick indices for the remainder of the hour markers.

The current models in the Radiomir 1940 collection are reminiscent of diving watches from the 1940s. The case diameter ranges from 42 to 47 mm. The smallest versions are suitable as women's watches, especially those made of 18-karat red gold. One such model is the Radiomir 1940 Oro Rosso (PAM00513), which costs about 12,000 euros new. The 45-mm gold version (PAM00573), as well as the 47-mm gold version (PAM00515), are more suitable for men. Both cost around 16,000 euros.

One highlight of this collection is the Radiomir 1940 10 Days GMT Automatic Oro Rosso, which features a GMT function, automatic movement, power reserve, date display, and 24-hour display. Like its name suggests, the watch has enough energy to last 10 days after it's fully wound. You can purchase this timepiece for around 32,000 euros on Chrono24.

  • Panerai Radiomir 1940

    Panerai Radiomir 1940

Tradition Since 1860

The history of Panerai began in 1860, when Giovanni Panerai opened a small watchmaking workshop and school in Florence, Italy. However, because all original documents from this time were destroyed in a flood in 1966, it's difficult to reconstruct the company's exact history. What is known for sure, however, is that the company's sign bore the words Orologeria Svizzera (Swiss watchmaking) at the beginning of the 20th century.

Initially, the company focused on importing and selling Swiss watches from companies such as Jaeger-LeCoultre, Ulysse Nardin, Vacheron Constantin, and Rolex. In order to keep import taxes as low as possible, the watches were delivered as individual pieces. Once the components reached the workshop, they were reassembled and adjusted by professionals who had trained at Panerai's watchmaking school. The brand's customers included prominent, rich Florentines as well as the Italian royal family.

Working Together with the Italian Marines

The Italian military has belonged to Panerai's clientele since 1910, and initially, they delivered pocket chronographs. Between 1910 and 1914, Panerai worked on developing fluorescent devices together with Lieutenant Carlo Ronconi. Since the new luminous material was radium-based, it also glowed in the dark. The term Radiomir first appeared in 1916 on a French registered patent. The word is a combination of the Italian words radio (radium) and mira (sight). In the years following, Panerai delivered compasses, barometers, bathometers, underwater lamps, and other instruments to the Italian military.

Over the course of the 1940s, Panerai developed an unmistakable mark of their brand that remains iconic today: the half-moon crown-protecting bridge. This distinctive type of crown protection is still featured on today's Luminor models. The luminous material Luminor, made from tritium, was brand new at the end of the 1940s and replaced the radioactive material Radiomir.

Panerai's Success

Large and distinctive timepieces define the luxury watch manufacturer Panerai. Consistent designs and their crown-protecting bridge create a steadfast image that every watch enthusiast recognizes at first glance. The watches impress with their functionality and easy-to-read dials. They were inspired by the demands of the military and more recently, action stars such as Sylvester Stallone and Arnold Schwarzenegger have helped the watches achieve cult status. The company received new financial resources after joining the Richemont Group in 1997. Thanks to these funds, doors were opened to new marketing and technological development possibilities that led to Panerai's first in-house calibers. Today, the Radiomir and Luminor models are no longer pure military watches: They're beloved by city dwellers, creative minds, star cooks, and managers of all kinds.

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